CRM Manager (B2B Digital)

16 Ноября

Партнерские Вакансии

Компания "Лаборатория Касперского"

Responsibilities:

• Development of commercial communication lifecycles for all Digital segments including requirements gathering, prioritization, calendar development, assets delivery, testing & deployment
• Development of messaging frameworks & inventories
• Management of CRM optimization and testing programs
• Deliverability, IP, and Domain reputation management
• Analyze and report on all CRM campaign KPIs (deliverability, engagement, revenue, etc)
• Optimize the segmentation selection processes to increase contact to database ratios and ensure correct communications are delivered to correct customer segments for their region
• Lead on CRM content briefing, review and approval process in close collaboration with Product Marketing
• Maintain and develop CRM research requirements to ensure we enhance our messaging reporting and targeting with qualitative feedback loops
• Maintain and develop the CRM journey map, providing regular reporting on its performance to wider Retention team and other interested stakeholders

Requirements:

• Recognized CRM or Digital Marketing certification or any other relevant professional qualification
• 2+ years working experience covering a combination of ecommerce, CRM, retention
• Experience in multi-channel strategy development (data, customer, content, pricing)
• Experience with subscription business models
• Experience of data management including Data Protection and data strategy development
• Experience of email deliverability monitoring and management
• Experience of working with internal/external parties across whole content design & production process
• HTML, CSS beginner level is minimum requirement
• Customer segmentation (modelling & how to use it)
• Pricing principles
• Customer Journey Management including journey analytics and customer feedback
• English language (Advanced), any other
  relevant language a bonus