CRM Manager (B2B Digital)

16 Ноября 2024

Лаборатория Касперского

Город:

Москва

Занятость:

Полная занятость

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Компания "Лаборатория Касперского"

Responsibilities:

Development of commercial communication lifecycles for all Digital segments including requirements gathering, prioritization, calendar development, assets delivery, testing & deployment
Development of messaging frameworks & inventories
Management of CRM optimization and testing programs
Deliverability, IP, and Domain reputation management
Analyze and report on all CRM campaign KPIs (deliverability, engagement, revenue, etc)
Optimize the segmentation selection processes to increase contact to database ratios and ensure correct communications are delivered to correct customer segments for their region
Lead on CRM content briefing, review and approval process in close collaboration with Product Marketing
Maintain and develop CRM research requirements to ensure we enhance our messaging reporting and targeting with qualitative feedback loops
Maintain and develop the CRM journey map, providing regular reporting on its performance to wider Retention team and other interested stakeholders

Requirements:

Recognized CRM or Digital Marketing certification or any other relevant professional qualification
2+ years working experience covering a combination of ecommerce, CRM, retention
Experience in multi-channel strategy development (data, customer, content, pricing)
Experience with subscription business models
Experience of data management including Data Protection and data strategy development
Experience of email deliverability monitoring and management
Experience of working with internal/external parties across whole content design & production process
HTML, CSS beginner level is minimum requirement
Customer segmentation (modelling & how to use it)
Pricing principles
Customer Journey Management including journey analytics and customer feedback
English language (Advanced), any other
relevant language a bonus