User Acquisition Manager/UA (TikTok)

16 Ноября 2024

Рзянин Григорий Владимирович

Город:

Москва

Занятость:

Полная занятость

Откликнуться

Компания "Рзянин Григорий Владимирович"

Attention!

The work is expected to be outside of the Russian Federation!

Your missions will be the following:

● Manage a portfolio of TikTok clients across industries such as fintech, mobile apps and gaming.

● Develop, execute, and monitor user acquisition strategies to achieve client goals.

● Analyze and optimize key performance metrics, including CPI, CAC, ROAS, and

retention rates.

● Provide detailed reports with actionable insights and step-by-step action plans.

● Conduct in-depth audits to identify growth opportunities for clients.

● Design and implement scalable strategies to drive client success.

● Perform competitive analysis and market research to stay ahead of industry trends.

● Enhance existing UA processes, workflows, and tools for improved efficiency.

● Collaborate with Creative and Production teams to boost ad performance.

● Serve as a key contributor in building TikTok and UA expertise within the company.

● Foster and maintain strong relationships with the TikTok team.

● Support the development and evolution of the company’s digital product offerings.

Requirements:

● At least 2-3 years of experience managing User Acquisition (UA) campaigns, with a solid understanding of user acquisition principles and knowledge of various digital channels.

● Proven expertise with TikToks advertising platform.

● Prior experience working in the fintech, apps&games industry, preferably with utilities — familiarity with trends, user behavior, and industry-specific metrics and KPIs.

● Strong analytical skills with proficiency using UA analytical tools and techniques to measure campaign performance and optimize strategies.

● Hands-on experience with MMPs such as Appsflyer and Adjust; experience with other MMPs and Firebase is a plus.

● A data-driven mindset, with the ability to generate insights, leverage data and metrics to create actionable plans, optimize campaigns, and drive results.

● Ability to take initiative, work independently, and drive projects forward - with a proven track record of achieving goals, and meeting timelines in a dynamic and fast-paced environment.

● Knowledge of Monetization strategies is nice to have.

● B2 English.

Please include a link to your portfolio or available case studies (TikTok) in your cover letter.

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