Category / Trade Marketing Manager (On-Trade - On-Premise - HoReCa)

Компания "JFL Consulting"

The Role:

• Develop and execute the Trade Marketing Plan in alignment with strategic Marketing objectives, focusing on channel-specific initiatives and point-of-sale (POS) visibility.
• Collaborate closely with Brand Managers to shape the trade marketing mix for the ON-Trade channel.
• Allocate, manage, and monitor the advertising and promotion budget to support the annual plan.
• Conduct POS profiling and performance analysis to inform and enhance Trade Marketing strategies.
• Analyze trade market data and consumer trends using tools (e.g., Data Warehouse, IRI, SAP, CRM) to optimize category management, space allocation, and sell-out performance.
• Identify and communicate business development opportunities with Area and Field Managers, tailoring initiatives to specific customer and POS types.
• Prepare and present periodic brand performance and Trade Marketing mix reports, including Channel Reviews.
• Support salesforce activities through field shadowing and coordinate trade marketing initiatives with wholesalers, horeca groups, and unions.
• Oversee external agencies and suppliers for the ideation and execution of BTL (below-the-line) marketing activities.
• Lead the creation and distribution of POS materials, event kits, and promotional items, ensuring alignment with objectives.
• Work with salesforce and Field Managers to develop targeted projects, especially for horeca networks, to drive brand building, consumer activation, and optimal brand presence.
• Build and maintain strong relationships across internal teams and external partners to ensure smooth execution of Trade Marketing activities.

The Candidate:

• Higher education, ideally in Marketing or in Economics
• 3+ years of experience in a Marketing role in a foreign FMCG in close relation with Brand Management, Category Management, and Trade Marketing.
• Experience with On-Trade channel
• Very good communication skills with a capacity to engage people
• Multitask and independent attitude
• Consumer oriented and dynamic profile
• English

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