Senior Product Marketing Manager (Network & Cloud Security)

Компания "Лаборатория Касперского"

Owns product marketing strategy for Network & Cloud Security solutions to ensure the customer efficiently progresses through all stages of customer journey.

Key Responsibilities:

1. Market Intelligence and Competitive Analysis
   • Deeply understand our customers, their buying criteria, and decision-making processes
   • Understanding of the information security market, its technologies, prospective and drivers
   • Stay ahead of competitors, knowing their current strategies and future plans
   • Deep work with consulting and research agencies
2. Product Positioning and Messaging
   • Tight collaboration with Product Manager: define target audiences, their needs and problems
   • Create compelling product positioning and value propositions that resonate with our target customers personas
   • Craft clear and impactful product messaging
3. Marketing Content Development
   • Develop essential product marketing materials: datasheets, presentations, GTM strategy, whitepapers, etc.
   • Ensure product marketing aligns with the company’s and brand strategy
4. Product Launch Management
   • Tight collaboration with launch managers, sales academy, competitive analysis team, marketing campaign, social media and PR, business development etc
   • Develop launch plans in conjunction with the launch manager
   • Conduct training sessions, webinars, and workshops for internal teams and external partners
   • Continuously assess the effectiveness of product marketing assets and activities
5. Thought Leadership and Evangelism (would be a plus)
   • Act as the primary thought leader for the products you support, including speaking engagements and written works
   • Promote Kaspersky's products at live and online events, collaborating with industry analysts, and writing blog posts

Required Experience:

• 5+ years of product marketing experience.
• Proven achievements in product marketing of software or services.
• Advanced English proficiency.
• Excellent written and verbal communication skills.
• Team player with strong interpersonal skills and the ability to work independently.

Preferred Qualifications:

• Strong understanding of the corporate cybersecurity market, including segmentation, trends, customer challenges, and key vendors.
• Knowledge of the modern threat landscape and B2B-specific threat environment.
• Familiarity with the enterprise sales process for IT/IT security projects.
• Experience in go-to-market strategy development and product launches.
• Public speaking experience and published works in IT/IT Security press.
• Proficiency in productivity applications like Microsoft Office, Confluence, Jira.
• Familiar with marketing automation tools like Marketo.

This role offers a dynamic opportunity to shape the product marketing strategy for Network & Cloud Security solutions. If you have a passion for cybersecurity and a track record of driving product success, we invite you to apply and join our team.

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