Marcom manager

Компания "Adecco Russia"

Our client, one of the world leaders in the field of electronics manufacturing, is looking for a Marcom manager.

Responsibilities:

• Lead IMC strategy and execution for particular product category, including new product launch communications;
• Develop an annual Marketing Communications plan by combining category specific innovation, brand and product communication guidelines;
• Manage marketing budget to maximize communication efficiency and provide marketing goals achievement;
• Build consistent category or product campaign via all the channels: ATL, BTL, In-store marketing, Brand Stores, Digital marketing, PR, events;
• In close collaboration with Media Manager create and run the Media Plan;
• Closely work with Product Teams on all stages of the communication strategy development and execution to ensure driving demand, sales targets achievements and commercial returns on investment;
• Work seamlessly within Marcom Group as well as with Product Teams, In-store
• Marketing Group and Brand Store Group to synchronize and coordinate strategies, marketing activities plans and executions;
• Work with creative, production and media agencies, manage day to day interactions and be accountable to their performance;
• Regularly report to management on the progress and results;
• Develop key work processes to achieve smooth all the operations goals while maintaining STRICT guidance to company audit guidelines;
• Control documentation flow and in-time payments;
• Develop, coach and motivate all the people under reporting line.
  
  Requirements:
• Proven experience in leading Marketing Communications function for at least 3 years;
• Experience in media planning - ATL National (wide) 360 integrated campaigns incl. offline & online media;
• Experience with durable (e.g. consumer electronics) goods markets (it will be an advantage);
• Experience with Premium (!) brands (it will be an advantage);
• Experience with major International Company / Brand (it will be an advantage);
• Strong digital expertise & deep knowledge of digital metrics & KPIs:
• Succesfull BTL activations & events (e.g. new product launches, sponsorships & exhibitions, festivals/roadshows);
• Marketing projects management; non-standard creative ideas implementation;
• Written and verbal English (B2);
• Excellent communication skills (verbal and written);
• Higher education.
  
  Working conditions:

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