Country Marketing Manager - International Company (Building Materials)

Компания "JFL Consulting"

The Role:

• Lead and manage a team of marketing and product managers, collaborating closely with sales and other departments to ensure overall organizational success.
• Work with senior leadership to make key business decisions on budgeting and strategic direction.
• Develop and execute the marketing strategy, overseeing the marketing mix in alignment with international brand guidelines, while maintaining adherence to the marketing budget.
• Drive advertising and promotional activities to build and strengthen the brand, enhancing its image to attract customers.
• Manage online and offline campaigns, creating strategies to both acquire new customers and retain existing ones, while delivering high-quality content that meets international standards.
• Lead the development of new products and services, ensuring marketing strategies align with the company’s objectives and global standards.
• Establish, implement, and ensure the efficiency of end-to-end processes.
• Oversee a comprehensive product launch process, including product data management, and ensure the successful introduction of innovative products.
• Analyze and assess the effectiveness of marketing activation tools across different touchpoints, conducting store checks and customer surveys as needed.
• Drive the creation of promotional and in-store communication tools based on a deep understanding of shopper and retailer behavior.
• Commission market research to identify growth opportunities and provide actionable insights that support business growth.

Candidate:

• Bachelor's degree in Engineering, Marketing, Economics, or a related field. A Master’s degree is an advantage.
• Strong commercial acumen, with a deep understanding of retailer and wholesale market dynamics, trends, and business models.
• Extensive experience in brand management and marketing, with knowledge of consumer purchase funnels, decision-making processes, and triggers/barriers to purchasing.
• Business proficiency in Russian and English, knowledge of Uzbek would be a plus.
• Excellent communication skills, with a talent for precise language and writing.
• Proven ability to lead and collaborate with international, cross-functional teams, both in-person and digitally.
• Interest in technology and technical products, though formal technical training is not required.
• Inspiring leadership skills with the ability to motivate and influence others.
• Online marketing experience is preferred.
• Experience in market analytics and working with data-driven insights to leverage across retailers, channels, and countries.
• Ability to develop, conceptualize, and execute marketing strategies from brief to implementation and evaluation.
• Familiarity with Category Management practices is a plus.
• Knowledge of legal frameworks, with a keen eye on product safety regulations, ensuring compliance and flagging any potential issues.

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