Brand Communications Manager

Компания "Лаборатория Касперского"

Responsibilities:

• Developing the communication and brand activation plan based on marketing strategy.
• Managing and creative development of global advertising / integrated marketing campaigns. Supervising on all stages from pitch and documentation till final report.
• Execution of brand and marketing activities (special projects, media placements, etc.) addressing major brand and business challenges, coordinate planning & execution with HQ and regional offices.
• Messaging, concept development and creative supervision for global events and expo.
• Supervise the execution, monitoring and measurement of marketing campaigns and their success – compile reports of campaign performance and results.
• Support cross-functional teams in supervising or creating and executing communication assets (B2B, Product Marketing Teams and Innovation Hub).
• Act as key evangelist of Kaspersky brand internally. Inspire, engage, and educate employees to act on-brand with internal activities. Maintain brand consistency in marketing / PR / SM communication globally.
• Plan and manage annual budget.

Requirements:

• English - Advanced level
• In-depth understanding of theories and practices in brand tracking, digital marketing, campaign efficiency, media planning
• Understanding of the corporate audiences, needs and pain points
• Data-driven mindset, ability to analyze business results and make impactful conclusions
• Great presentation skills, confident to represent brand team on global marketing meetings
• Negotiation and communications skills, ability to work in cross functional and cross cultural teams
• Ability to work unsupervised and take responsibility for results
• Vast experience in cross-functional coordination of marketing projects
• Understanding of IT, IT Sec and/or Telecom business is preferred

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