Генеральный Директор, Коммерческий директор

Описание



CURRICULUM VITAE
mr. VASSILIEV Stanislav
Mobile: +7-985-773-78-22
Private E-Mail: Stanislav.Vassiliev@yandex.ru
EXPERIENCE:
Mid of April Y2019-present time: OOO "Wella Rus"
Sales Director Wella Professional Beauty Russia & CIS
Short-mid-long term Sales-strategy creation & introduction & management;
Active participation in 1-3-5 years business & financial (P&L) planning of the Company, incl. presentation to HQ;
Management of Sales structure's efficiency with an accent on full capability use;
Management of Sales Dept. running cost's efficiency;
Direct & in-direct (Regional) distribution net permanent development & optimization as in Russia as well in 6 CIS-Countries;
Opening and fast development a new sales-channels for business, like Premium Retail ("Golden Apple", "Rive Gouche", "L'Etual", etc.) and E-Com ("OZON", "WB", "La-Moda", etc.), co-working;
Closed daily cooperation with Marketing, Education, Finance, Logistic and HR Teams of the Company;
Participation in quarterly & half-year business review & monthly meetings with TOP Distributors and Salons. Keeping & strengthening a partnership & personal contacts with TOP Clients;
Drive GAIN (new clients acquisition) strategy with an accent on Net GAIN developing;
Management of Sales Forecast procedure, quarter & annual Sales Target preparation, alignment and cascading to the Team & Clients, weekly monitoring of Sales Targets achievement by Clients/Regions/Divisions;
Tight management of AR & DSO;
Weekly business trip to regional Clients (Distributors) or field visits with SalesRep Moscow to Salons (incl. top-Clients like "Dolores", "AIDA", "PERSONA", "Top-Gun", etc.), ProfessionalShops;
Personal participation in interview of any candidate to Sales Team;
Key results: inx. Sales Growth 107% in FY'21 vs. FY'19 /as the highest year of Wella in Russia and pre-pandemic year;
January Y2015-mid of April Y2019: AO "Beautyge Rus"/Revlon Professional Brands & Elizabeth Arden
General Manager Russia & CIS
General management of business development Revlon Professional, American CREW, Orofluido, Intragen, make-up REVLON, nail CND, perfumery Elizabeth Arden in Russia and CIS-Countries;
Long & Short-term Company's strategy creating, introducing and leading in realization.
Company's Budget preparation and presentation to Global CEO of Revlon & Elizabeth Arden;
P&L steering. Regular monitoring and review performance against Budget and Forecast and take appropriate actions to rectify variances;
Regular contacts/works with state organizations;
General management of Sales Department (strategy, direct (Moscow & St.-Petersburg) and in-direct Sales Teams, distribution expansion, new Clients acquisition, leading in negotiation with General Managers and Owners of TOP 20 Partners).
In order to have a closed contacts/relationships with Clients,- at least 2-3 business trips to Regional Distributors every month;
General Management of Marketing Department (strategy, marketing Budget, Brands portfolio development & optimization, launches new brands & line-extension, price-strategy, trade-marketing activities (strong support Sell-In & Sell-Out), PR, social media, image events, etc.);
General Management of Education Department (strategy, training programs & attestation of RevlonPRO & American CREW Field Teams, Academy & Studio seminars & activities, in-Salons seminars & consultations, all-Russian Event "Style Master Show" and "All Stars Challenge", Project "American CREW Ambassador" initiation & successful launch among the biggest Russian Barbershops Chains like "TOP-Gun", "mr. Right", "Alyaska", "FRANT", "Big-Bro", "Borodach", "Firma", "Old-Boy", etc., launch Project "TWIX" (SalesRep + TA common visits Salons for opening a new doors));
General Management of Financial & Accounting Department, Processing, Supply Chain and HR;
Building-up The Team: professional & results oriented, loyal, active & mobile, ambitious.
Special attention on mentoring & recruiting talents, who isn't afraid to take a calculated risks, is definitely achievement oriented and has a natural curiosity for the new & different;
Reporting line: direct to Senior Vice-President Revlon & Elizabeth Arden EMEA mr. Eric Lazant
Key results: Organic Sales & distribution increased by 2 times for 4 years with relevant & strong improvement EBITDA;
April Y2014-December Y2014: OOO "Mercury"/Exclusive Distributor "Paul Mitchell" in Russia
Vice-President
Global business restructuring (accent on direct distribution development in Moscow (incl. SalesReps Team changing, motivation model changing, daily routing, leading strategy on aggressive new client acquisition), change of Distributors net in Regions, concentration of Marketing activities on Sell-In & Sell-Out strong support/promo's, pushing in-Salons daily consultations by Teckhnical Advisors, etc.;
Introduced (according with international standards) monthly & annual Financial Reporting & efficiency analysis, well-based Rolling Sales Forecast procedure,
Reporting line: direct to Owner of Distributor "Paul Mitchell" in Russia mr. Oleg Larionov;
Key results: Organic Sales increased by +24% with EBITDA increased by 3 times;
October Y2001-March Y2014: OOO "Henkel Rus"
General Manager Henkel Beauty Care Professional Russia/Schwarzkopf Professional & Indola
Strategical & tactical management of Professional Division development in all professional channels all over the Russia;
Budget preparation and presentation to Global CEO of "Henkel";
P&L steering. Regular monitoring and review performance vs. Budget & Forecast;
Regular & closed works with state organizations;
General management of Sales Department (100% in-direct business model, regional distribution expansion by 110 Distributors (supported by 150 SalesReps Team), annual & quarterly & monthly Sales and Distribution development planning, strong incentive for Partners);
General management of Marketing Department (strategy, marketing plan, pricing, efficient trade-marketing activities, merchandising program & brands-visualization, launch of ProfMarket research procedure (2 times per year all Russian census of Salons & ProfShops), initialization and successful launch & roll-out Russian Hair-Dressing Awards (together with "DOLORES" magazine));
General management of Education/Training department (Academy Moscow and 5 Regional studios, in-Salons daily consultations, Creative Team shows & master-classes);
Daily and closed cooperation with SSO of "Henkel" (Financial Controlling, Supply Chain, Procurement, Legal & HR Departments);
The Team: personal interview of any candidate, start from junior-management position, participation in annual attestation;
Reporting line: direct to Corporate Senior Vice-President Henkel Beauty Care Professional mr. Stefan Sudhoff;
Key results: in Y2013 Henkel Professional Russia became #1 in Henkel Professional Worldwide (in terms of NES & Profitability (EBITDA));
September Y2000-September Y2001: ZAO "Schwarzkopf"
Sales Director Schwarzkopf Professional Russia
New sales-strategy creation & introduction;
Regional distribution net building-up from the scratch;
Building Sales structure (regional sales manager, key account manager, exclusive SalesRep)
Introduction systematic Q-based trainings for Field Sales Team (steps to sell professional products, negotiation skills, long-term business collaboration, how to open a new doors, etc.);
Creating & introducing Business Plans with Distributors in order to guarantee a Sales Targets achievements and to provide a high-quality of distribution development;
Launching Sales Forecast Procedure to avoid out-of-stock (reached accuracy +-5% actual sales vs. forecast) and targeted level of stock (CNWC optimization);
Weekly field visits with SalesRep to Salons;
Reporting line: General Manager ZAO "Schwarzkopf" mr. Mikhael Ogrinz;
October Y1998-August Y2000: OOO "Cadbury"
Sales Planning and Analysis Manager
Sales Strategy & Tactics creation, concordance & realization management;
All-Russian Sales Plan (channel-by-channel/region-by-region) preparation and achievement's monitoring;
Creating & launching a new salary & incentive model for Sales Field Team "Targeted Remuneration System";
Preparation 6-th months Sales Forecast and presentation to General Manager;
Steering Budget of ales Department;
Valuation of Trade-Promo's actions efficiency and recommendations for a further activities;
September Y1994-September Y1998: ZAO "RUSBEL"/L'Oreal Russia
Chief of Financial Controlling Department L'Oreal Coiffure & Vichy & Lab. Garnier
Preparation of year & 5-th years Financial plans of 3 Divisions (L'Oreal Coiffure, Vichy & Lab. Garnier);
Monthly Financial Reporting pack (P&L, Sales by Channels, Sales by Brands, CNWC, AR & DSO developments) preparation to Russian and HQ (Paris) management;
Weekly reporting re. Sales Plan of the month realization to Russian & HQ (Paris) management;
Financial valuation of any trade-promo's actions;
Steering of Sales & Marketing Budgets;
Chief-Sales of Central & South Region Produits Publique (L'Oreal & Lab. Garnier)
Distribution net development in major cities of Central & South Region from the scratch;
Creation, introduction and realization of Individual Sales-Development Plan of each of Distributor;
Daily contacts with Distributors: actual and planned Sell-In & Sell-Out, payment status, stock-monitoring, etc.;
Weekly (4 times per month) trips to Regional Distributors in order to be closer to ProfMarket;
Management of Regional SalesReps Team (6 persons of L'Oreal + 20 persons of Distributors);
Recruiting & training of SalesReps;
Chief-Sales of L'Oreal Produits Publique/Retail Division
Distribution development in Department stores Moscow;
Management of 8 SalesReps Team;
Daily field coaching of SalesReps Team;
Recruiting & training of SalesReps;
SalesRep of L'Oreal Produits Publique Moscow/Retail Division
Direct sales of L'Oreal products to Retailers (ACB: 120 stores);
In-store merchandising;
Payments (AR & DSO) management

EDUCATION:
1970-1980: secondary School Moscow, Russia;
1980-1985: Moscow Aviation Institute/Engineer-Economist;
1988-1990: Moscow Aviation Institute/post-graduate course. Doctor of Economical Science;
1995-1996: "L'Oreal Russia" * Sales Management Skills;
Strategic planning with Key-Clients to establish a long-term business;
Negotiation skills;
1996-1998: "L'Oreal France" * Basics of financial management;
Functions of Controlling Department in the Company;
1999-2000: "Cadbury" * Microsoft Excell, Power Point, Lotus Notes, etc.
Presentation skills
2001-2012: "Henkel" * Global Henkel Academy/Advanced Management Practice
(Barcelona, Spain)
Global Henkel Academy/Challenging to be better (Dusseldorf, Germany)
Global Henkel Academy/Basics in International Management (Dusseldorf, Germany)
Interview for Mass-Media/Global Henkel Academy (Moscow, Russia)
Media Basics Training/Henkel + APR Optimum Media (Moscow, Russia)
Management Skills Training/"Three Lines Training Co." (Moscow, Russia)
Leadership, Teambuilding & Stimulation Management/"Challenge Co." + "Henkel" (Hamburg, Germany)
MS Office & SCALA Data Integration + Sales Cycle by SCALA Academy (Moscow, Russia)
LANGUAGES:
Russian: native;
English: fluent;
French: beginner (special 6-months courses by L'Oreal in France)
PERSONAL DATA:
Nationality: Russian;
Married, daughter 26 y.o.;
Hobby: books, arts, traveling, paints, Family, sport;
Driving license category "B"