Procurement manager

Developed and executed long-term portfolio strategy for spirits and non-alcoholic alternatives, aligning brand priorities with commercial objectives and channel needs. KVI brands grew by 17% vs PY
• Launched a new non-alcoholic spirits category/brand, Drinksome, from positioning and assortment definition to commercial activation gaining in TOP 10 brand in the first year of business.
• Managed strategic relationships with brand owners, distributors and key partners, ensuring KPI alignment and mutual growth. Concluded new contracts on an exclusive base.
• Owned end-to-end commercial execution: assortment, pricing, budgeting, promotional mechanics, sales targets, activation plans and performance tracking.

Brands managed: Matusalem, Angostura, Rooster Rojo, Big Russian Wine
• Managed a portfolio of premium brands, leading brand strategy, annual planning, product launches, pricing, activation and commercial execution. Launched 3 new brands.
• Led and coached a team of 2 people, while coordinating projects with sales, trade marketing, logistics, finance and external agencies.
• Delivered +90% revenue growth YoY across key portfolio brands through improved brand plans, targeted activations, pricing strategy and channel development.
• Successfully launched tequila and rum brands in the Russian market, contributing to a +5 percentage point increase in company market share.
• Developed and executed 360° launch plans, including digital campaigns, launch kits, POSM, GWP, trade marketing tools and consumer activations leading to 110% plan overachievement.
• Negotiated commercial terms with international brand owners, including exclusivity, distribution, pricing and A&P budgets.
• Monitored market trends, competitor activities and consumer dynamics to identify growth opportunities and strengthen brand performance.

Market Analyst — Competitive Environment / International Trade
• Conducted market research on global grain trade, export competitiveness and pricing dynamics, with a focus on France versus Black Sea origin wheat.
• Analysed FOB price components, competitor positioning and international market trends to support strategic decision-making.
• Prepared insights and recommendations for export stakeholders and industry partners.
• Contributed to the organisation of an international conference for African clients and partners, supporting knowledge exchange and client engagement.
• Publicly presented research results to the Export Committee during a Paris conference.

• Supported commercial operations across fragrance, make-up and jewelry categories in Russia and CIS markets.
• Provided analytical support for demand planning, supply chain, S&OP and category performance management.
• Built reports and business analyses to support sales forecasting, stock availability and commercial decision-making.
• Automated planning and reporting processes, contributing to a 10 percentage point reduction in lost sales.
• Worked closely with marketing, sales, supply chain and finance teams to improve operational efficiency and category performance.