PR-директор

Strategic communications:

• development of external and internal communications strategy;
• creating a team from scratch;
• planning and budgeting;
• personal PR;
• anti-crisis communications.

Corporate communications:

• building relationships with the media and the press service of the Moscow construction complex;
• conducting a tender for the development of a new website of the Group of companies;
• building a system for informing employees, working with feedback;
• interaction with the professional community and the Department of urban planning policy of Moscow for participation in professional competitions;
• interaction with specialized associations, registration of membership;
• SMM and SERM.

Marketing communications:

• solving a set of communication tasks for promotion to international markets (market research, search for promotion partners, calendar of industry events, recommendations for participation);
• planning of exhibition activities;
• work with printing and souvenir products;
• conducting photo sessions;
• development of large-scale presentation formats for potential customers.

Progress:
• developed a strategy for external and internal communications with a focus on business goals;
• the structure of the Department of public relations and communications has been formed;
• team selection was carried out;
• reanimated the official Internet resources of the organization: corporate website and page in social networks, support for the relevance of content;
• established interaction with the media and monitoring of the media field;
• the Group of companies participated in two professional competitions;
• developed positioning proposals;
• created a calendar of international and Russian professional events with recommendations on the format of participation;
• system work with internal communications has been launched: a channel of information with regular content has been established;
• implemented corporate informational campaign #wetogether (to provide intangible motivation of employees in the company remote work);
• the new corporate website of the Group of companies has been launched in accordance with its business goals and positioning;
• selected and developed the latest multimedia presentation formats for the promotion of BIM modeling.

Strategic communications and business processes:
• creating a Department from scratch
• organization of work of the Department: planning, setting tasks, employee kpi development, result control, annual personnel evaluation procedure;
• development of annual communication strategy in accordance with business goals, values and objectives;
• interaction with the management company on the development of a unified coordinated communication policy;
• participation in the development of basic and alternative business strategies of the company and the balanced scorecard (MTSP) until 2022;
• organization of effective document flow within the Department through process automation;
• organization of planning/control of execution of tasks and Protocol orders through the automated system Planfix;
• participation in the preparation of the company's annual business plan in terms of corporate and marketing communications;
• reputation management of the Group (developed a methodology for assessing reputational risks when entering into investment projects).

Corporate communication:
• external communications: work with modules "effective press office" and "information center", elements of GR
• organization of press events: press conferences, briefings, press and blogger tours.
• corporate SMM;
• promotion of the idea of socially responsible business: initiation and PR-support of social charity and sponsorship programs;
• anti-crisis PR;
• comprehensive PR support for The group's subsidiaries (housing and communal services);
• HR brand development;
• internal communications management;
• development of "Corporate training center" and "Mentoring projects»;
• development and implementation of the corporate code among top management and employees of the company;
• management of the company's rebranding project as part of the global corporate rebranding process of Novard holding;
• preparing top-managers for public speaking;
• сreating presentations;
• implementation of IR-program in terms of monitoring relevant events (Russian and foreign investment platforms/forums) and PR support of the company's participation in them;
• writing and providing your own expert comments in the media;
• representing the company at public events (official speaker of the company);
• promotion of the company in the business community, membership in professional associations, participation in industry awards and competitions.

Marketing (product) communications:
• providing comprehensive PR-support for the company's development projects (current and investment), work as part of project working groups;
• development of annual comprehensive communication support plans for the company's projects;
• budgeting and media planning of product PR campaigns;
• ensuring the company's participation in industry exhibitions in Russia and abroad;
• cooperation with creative and communication agencies: tender procedure, setting tasks, intermediate control of works, evaluation of results
• development of direct client communications through Internet communication channels (forums, social networks, messengers);
• BTL complex: client events, collaborations, exhibitions, special projects with media and partners.

Progress:
• Developed and implemented a methodology for assessing reputational risks when entering a development project;
• Within the framework of the rebranding project, a new company name was personally created, a linguistic check of the new name was carried out;
• The new brand platform and brand code of the company consist of 80% of PR Director's ideas
• Organized and successfully implemented the new brand platform "City-XXI century" among the company's employees. The role of "Brand Ambassador".
• Development and introduction to the market of the concept of comfortable living environment "Minipolis" (the author of the concept, 2009-2010) - currently, all activities of the company are subject to the work on this concept and compliance with its principles at every stage of customer service, construction and operation of facilities;
• Personally developed and prescribed communication strategy for the new brand concept
• In the" crisis year 2009, it was possible to keep the PR Department as an independent division of the company, to avoid a decrease in competence and, conversely, to achieve an increase in the" weight "of corporative
• From 2007 to 2018, the company's mention in the info field increased by 26.6 times
• The company's own information activity in the period from 2007 to 2018 increased by 7.2 times
• The company's media index, focused on measuring the quality of the info field, according to the assessment of Medialogy analytic system, increased by 1.5 times compared to 2017;
• 2012 - developed a methodology for assessing the recognition of corporate brand and brand "minipolis". A reputation audit was conducted;
• 2015 - PR Department has expanded through the client communications unit, and was renamed the Department of communications;
• 2015 - the Department has expanded again though the product promotion unit and increasing the importance of the strategic role of communications in the company;
• Since 2016 - inclusion of the block of internal corporate communications and tasks on promotion of HR-brand in the functional of the Department of communications
• 2016- a new indicator for assessing the effectiveness of external communications on the basis of "tagging", i.e. checking the company's messages for compliance with the main key messages, was introduced.
• 2016 - the work of the Department of communications "Сity-XXI century" was awarded a special award and gratitude of the Government of the Moscow region and the Association of developers of the Moscow region for their contribution to the formation of information openness of the industry.
• 2017- the indicator "reputation of the developer" became the determining factor in the choice of housing in the company’s development projects (according to the annual marketing measurement);
• 2018 - the corporate code of basic principles of teamwork was developed and implemented;
• 2018 - the “Corporate training center" project was launched with direct participation
• Since 2018 - a new system of performance evaluation of the Department based on integrated indicators has been developed and implemented
• 2018-2019-an anti-crisis strategy was developed and implemented as part of one of the company's investment projects (implementation of public support programs), which resulted in a thousandth increase in loyal audience;
• 2018-2019-implemented a number of social projects to work with young people and NGOs: "School of real Affairs" (business assistance in the implementation of school and student business projects), "Movie-lessons for Russian schools" for Krasnogorsk (educational and moral project for schools in the region), "Socio – cultural design in the development of local communities" (joint educational project in the Artek MDC with ASI and the social investment Fund), acceleration program for NGOs in Krasnogorsk (joint training project for social entrepreneurs in the region with the social investment Fund).

• Develop, build and implement external and internal corporate image strategy;
• Create communication strategies to support Group projects and products in Moscow and Moscow region;
• Media relations management;
• Develop & keep updated a key journalists database;
• Generate direct and indirect articles about Group projects and top-management according to business strategy;
• Run efficient Press Office: answer all journalist inquiries in a short time, build and maintain good relationship with mass-media, press-tours organizing;
• Organize information events (press conferences/brifings/round tables/press-lunch, etc) on a relevant informational case and informal meetings with journalists;
• Run media monitoring and evaluate external communication efficiency on weekly and monthly basis;
• Internet-cites construction and maintenance (provide design group with a creative idea, structure and a necessary content of the internet-cite);
• Provide necessary training in PR to the management team.

Progress:
• The holding acquired information openness: the number of media requests for interviews with the business owner increased, on average, from one to three or four per quarter (free of charge);
• The holding's own information activity, including individual enterprises, increased 2.5-3 times in 2007;
• The idea of a press tour for Russian journalists to the international exhibition MIPIM (Cannes) was initiated and implemented at the expense of the company – for the first time in the history of Russian business participation in the exhibition;
• The developed program of anti-crisis PR allowed to maintain the media interest to the business owner at a high level throughout the crisis period;
• Successfully implemented information support for the project "Russian Switzerland" in October 2006 – more than 50 relevant publications on the results
• Developed the positioning of Energoatomengineering holding (one of the group's industrial assets): logo, website, presentation booklet.

• Create and maintain a positive image of the Company both internally and externally;
• Work out, implement and take under the control the implementation of Company's PR-activity, both internally and externally;
• Maintain positive working relationships with mass media, governmental and public organizations;
• Organize information events with Company's participation (press-conferences, round-tables, presentations, etc.);
• Organize a corporate edition issue;
• Work out teaching programs, organize and conduct corporate trainings/consultations on PR issues among Company's personnel/

• Organising and conducting of different information actions: meetings, press-conferences, briefings, presentations, round tables, press-tours to organizations and regions, trainings, seminars and so on,
• Forming of the news occasion,
• Preparing of announcements, press-releases and press-kits,
• Work with journalists: forming of mass-media data bases and journalists' pools for every PR-project,
• Dealing with information, and analytical activity: mass-media monitoring, accumulation, ranging, sistimatization and analysis of current information, preparing of analytical reports.

• Probation period of working:
• Experience in the sphere of public media-relations management and political communications,
• Analysis of Russian and foreign media sources,
• Preparing of analytical reviews and reports.