Интернет-маркетолог в клининговую компанию

Описание

Work experience —7 years 5 months
March 2017 —
August 2017
6 months
International market research. Project work.
Marketing manager
-Collect statistics related to various sectors of international market
-PESTLE analysis
August 2013 —
January 2017
3 years 6 months

CJSC Ecolab (B2B)
Moscow
Marketing and Sales Coordinator/Manager (Food and Beverage, Pharma
department)
Marketing Activities:
Manage Internal and External Marketing Communications:
POSM (data sheets, leaflets,brochures, souvenirs)
Communication with suppliers (catalogues, video, design materials)
event planning: exhibitions, seminars, partners conferences
Company Website management (content support and update)
Marketing budget development and regular evaluation upon business goals
Work in close cooperation with the Center Managers and Associate Directors in the head-office
(new products launching, portfolio updаtеand optimization, label development)
Coordination of marketing and sales activities to all departments involved (Sales, Service,
Planning, Finance, Logistic,R&D, Quality)
P&L management
Contracts coordination

Product management:
Prepare sales support material add presentations both in English and Russian
Support and updаtеproduct information, concepts and new applications
Launch of new products and product line optimization (margin improvement)
Launch of Innovation products which do not have any analogues in Russian Market
Implementation of new formula products
Forecast management - no out of stock situations, managing obsolete goods to avoid scrapping
Assistance in organizing certification
Prepare labels for products according to Corporate Standards
Product Localization coordination

Brand Management:
Brand strategy and marketing plans development and implementation
Development of marketing and sales objectives, including sales volumes
ATL & BTL activities
Trade-marketing programs co-ordination & monitoring
Product portfolio development (more than 182 SKUs)
Sales presentations
Brand book development

Communication and Public Relations:
Execute communication and interaction with the European marketing department
Control and supervise the public relations and marketing agencies
Communication with Chambers of Commerce and Industry

Sales Analysis:
Sales database preparation and sales data analysis
Sales forecasting
Reporting and presentations

Market Research:
Conducting surveys among the customers regarding the requirements of products at present and
estimating the requirements in the future
Analyze current market trend and competitor information,
Marketing research and analysis, market & competitive monitoring (including competition, market
potential, pricing, etc)
SWOT, ABC analysis

Personal achievements:
Increase of Brand Recognition and Revenue (+25% in comparison with 2015):
Successful organization and coordination of the following events:Agroprodmash exhibition,
Kazanskaya fair (Exhibition+clients seminar), Pharmtech and Ingredients, Milk, Food and Pharma
clients' seminars (up to 5 per year)
Gross profit increase per product up to 90%: effective localization, price and marketing policy.
Forecasting accuracy achievement - 80% average per year (minimum scrapping)
Successful food and beverage market research (quarter analysis) to determine effective marketing
strategy.

July 2012 — July
2013
1 year 1 month
EY Russia
Moscow
Specialist in Marketing department
Participation in organizing international events (World Entrepreneur Of the Year, Spb international
Economic Forum, Moscow forum - Open Innovations)
Experience in managing a team
Preparation of press releases
Execute operational & administrative support to the marketing team
Manage and coordinate all related press and PR activities, media campaigns, production activities
with outsourced stuff and agencies
Monitor of social networks, blogs, forums
Presentation of materials
Work with international teams
October 2010 —
July 2012
1 year 10 months
EY Russia
Moscow
Specialist in Audit Department
Execute assistance of financial management (Ameracan - Singaporean project)
Understand the client's business and industry
Analyze the structure of business, trend, describe the business process
Analyze evidence, reach conclusions, suggest ideas for business efficiency
Structure, process and analyze massive numerical data
July 2010 —
October 2010
4 months
TMF RUS (Internship)
Junior accountant
- Payment orders preparation
- Currency operations
- 1C 7.0, 8.0
- Bank Client
- Documentation
May 2009 —
August 2009
4 months
CJSC "Pangea" (Internship)
office manager assistant
- translation various oil and gas articles from Russian into English and vice versa
- managing, correction, preparation and sending in due time Russian and English language
reports according to agreements of Pangea company and customers
- working with different computer programs: Microsoft Excel, Microsoft Word, Power Point, Corel
Draw, Internet
-working with Microsoft office, checking data, office support, in/out callings

Education
Higher
2018 Plekhanov Russian Economic University, Moscow
MBA, Internet marketing and e-commerce
2010 Russian Timiryazev State Agricultural University
economics, accounting, analysis and audit

Professional development, courses
2017 National Research University Higher School of Economics
Courses, Marketing management
2008 University Hohenheim, Germany
University, exchange student (business administration Master program (English language)
Tests, examinations
2017 IELTS
BKC Centre, 6.5

Key skills
Languages Russian — native
English — I am a fluent speaker
Skills Marketing Analysis Marketing Communication Brand Management MS PowerPoint
Project management Product Management Marketing Events Market Research
B2B Marketing Event Management Social Media Marketing PR Events MS Excel
Exhibitions POSM ATL BTL Negotiation skills Английский язык
Маркетинговые коммуникации Управление отношениями с клиентами
Работа на выставках Работа с большим объемом информации Product Marketing
Analytical skills Data Analysis
Additional information
Recommendations Funding Solutions, Sanguine Capital Advisors
Matthew Blong (Director)
About me 7 years of experience in developing and executing marketing strategies with strong understanding
of market scenario,customers’ trends. Broad experience and comprehensive understanding of
marketing strategies and sales. Master in producing content for optimal and effective marketing
programs. Highly enthusiastic and self-motivated. Able to execute business line support for
planning marketing programs, channel support and sales support.