PR-директор

Описание


ANDREI E. ROGOV

Tel.: +7 985 920 7649
Email: andreierogov@gmail.com

SUMMARY



Russia and formerly Swiss-based corporate affairs (incl. government relations and communications) senior executive with wide-ranging FMCG and B2B experience including global and regional markets. Extensive background in Russia, Western Europe and the US with major industry and contacts. CEO (General Manager) role with P&L responsibilities, managing accounts totalling USD 3mln. Experienced in top-level negotiations with G8 nations and in co-ordinating major public events. Worked at corporate director level, demonstrating strong lobbying skills. Experienced in business development, litigation and communications (incl. tobacco industry), brand and corporate marketing communications and brand leveraging. Able business negotiator and facilitator capable of securing the confidence and respect of clients and colleagues with diverse cultural backgrounds.

ACHIEVEMENTS
• In controversial industry, in face of negative publicity and challenging competitor activity, conceived integrated brand name/comms joint initiative, leading to increased brand sales by 10%.
Handled international marketing communications for global FMCG brands – Mild Seven, Camel,
Salem – leading to positive exposure in key EU markets.
Managed six-figure budget and staff team for global (Germany-based) consulting agency, positively
impacting its business growth.
Managed key international cross-market industry and banking sectors’ accounts.
Achieved tangible and quantifiable savings (total over USD 100 mln.) for the businesses by successfully lobbying favourable import duty, excise taxation and pricing levels.

CAREER




Syngenta April 2017 – September 2019
Head of Corporate Affairs & Business Sustainability, Eastern Europe, CIS Cluster

Delivering on complex License to Operate agendas in a strict regulatory environment for a global B2B
Corporation
Successfully led GR effort on countering Anti-Dumping allegations in CIS market (positive
commercial impact USD 70 mln.)
Acting as Region corporate spokesman for international and Russian media
Liaising with Product Registration and Regulatory functions to achieve maximum business
profitability (product defense, positive impact valued in millions USD)
Leveraging high-level Government contacts for business development purposes
Direct reporting line to Corporate Affairs leadership at global corporate HQ in Basel
(Switzerland)

Imperial Tobacco 2014 – 2017
Head of Corporate & Legal Affairs, Russia, Belarus & Central Asia Region

• Led a team of dedicated PR, GR, Legal and Regulatory professionals in a key growth market, as well as 7 adjascent markets, in a dynamically developing global FMCG company.
• Acting in capacity of spokesman on corporate agendas with international and local media
• Represented the company in negotiations on trade and regulatory issues with the Eurasian Economic Commission via National Manufacturers’ tobacco industry association.
• ITG Russia Board of Directors member, dotted reporting line to Group HQ level (Bristol, the UK).
• Has achieved significant saving and profit opportunities for the company via coordinated implementation of key initiatives in Regulatory affairs.

John Deere 2010 – 2014
Head of Government Relations & Corporate Affairs (Russia & CIS), Moscow
• Led a professional staff on complex engineering industry, WTO and localization agendas via Brussels EU GR representation. Involved in Eurasia Economic Commission anti-dumping investigation and legal action for the world’s largest producer of agricultural machinery, as well as construction and forestry equipment in a USD 500 mln. growth and investment regional market.
• Instrumental to obtaining license to operate and launch of local manufacturing facilities
• Led on relationships with Governors and local governments in key oblasts – Moscow, Tatarstan, Orenburg, Kaluga, Lipetsk, Chelyabinsk etc.




CNC Communications & Network Consulting AG 2008 – 2010

General Director (CEO), Moscow
• In charge of Russian operations of a global communications consulting agency
• Hired, trained and led a team of sales professionals to ensure reputation management satisfaction for the company’s high-profile Russian and international corporate clients, presiding over revenue base of over USD 3 mln. Included P&L responsibility, Sales, Key Accounts, IT
• Clients included Inteko (CEO Elena Baturina), Deutsche Bank (CEO Joerg Bongartz),

Rolf Group (Chairman of the Board Sergei Petrov), VTB, Gazprombank, John Deere, TUI Travel,


etc.





Cargill Inc. 2006 – 2008


Head of Corporate Affairs, Moscow


Corporate Director in a USD 400 million investment and growth market for the world’s largest privately held agro-industrial, commodity (incl. energy) trading and finance risk management company active in 68 markets, 160 000 employees and over USD 150 billion annual aggregate turnover.

• Led a team of professionals across marketing & sales and production facilities in a competitive B2B environment.

• Access to Cabinet-level and Russian President’s Administration decision-makers, incl. successfully resolving manufacturing-related crisis situations.



LP Consulting 2005 – 2006


Consultant Partner, Geneva/Moscow

Engaged in public and government relations consulting activity with a Geneva, Moscow and Luxembourg-based boutique agency (affiliated with a Top 5 Russian communications consulting firm), specializing in investment promotion and new business development.

• Utilized a Russia-wide consultant network and leverages existing federal and regional government (legislative, incl. State Duma and Federation Council, and executive, incl. Federal Agencies and ministries, Governors’ offices) contacts to achieve the international clients’ business objectives.
• Corporate and restructuring communications consultancy work for major Russian corporation/private equity fund with investments in energy, mining, construction and automotive, incl. various transnational agendas (Basic Element holding and its principal benefactor).


1998 – 2005 1998 - Present
Japan Tobacco International (frmr. RJ Reynolds International)
Manager, Public Relations, Moscow (1998-2002)/Geneva (2002-2005) - responsible for Russia/CIS/Baltics region
Led communications and business development activities from global HQ across 40+ markets for world's third largest FMCG (tobacco) company. Managed product launches and high profile visits. Devised and implemented media strategies in adverse situations, handling investor relations.
• Worked closely with Marketing Department on global brand marketing communication during Camel and Salem world-wide relaunches in 2002 and 2003, also on regional consumer marketing for Mild Seven and Peter 1 brand in CIS markets.
• Managed six-figure PR budget and undertook strategic planning, consulting, anti-crisis PR and internal communications. Supported the business from a communications angle on such diverse issues as YSP, ETS, excise taxation and product liability.
• Developed integrated approach for Investor Relations media component, liaising and interfacing with Tokyo parent company, local markets and financial analyst media.
• Devised and implemented global Corporate Media Relations Guidelines and integrated Crisis Communication Strategy coordinating implementation with markets, deriving communications solutions in hostile media environment from proposed strategies, supporting achievement of company business objectives.
• Experienced in Litigation Communications, interacted with Brussels EU Liaison Office and supervised Paris-based global PR agency to convincingly communicate JTI’s position on EU litigation issues to European media; acted in spokesman capacity in a high-profile product liability case.
• Implemented extensive corporate sponsorship program, including six-figure sponsorship of Bolshoi Theatre as part of JTI Global Corporate Social Responsibility programs.

Weber Shandwick PRP Group 1997 – 1998
Director, Banking and Industry PR, Moscow

Managed key industry sector for leading PR and promotion agency. Supervised professional team and accounts of clients, including Merrill Lynch; undertook business and financial planning for the agency, leading to increased revenue and profitability.





US - Russia Partnership Center 1996 – 1997

Vice President, Washington DC

Recruited to assist launch of US-based (501) non-profit trade business multiplier company. Represented Russian corporate business interests before the US Justice Department and the Washington, DC legal community as a registered lobbyist; promoted economic ties, trade and investment between Russia and the US.

• Successfully executed registration and launch of a business start-up
• Managed legal, administrative affairs, stakeholder communication.
• Successfully promoted complex projects such as the Russia Housing Fund.
• Supervised RAPC’s promotional activity in conjunction with the February 1997 Washington, DC session of the Gore-Chernomyrdin Commission.


USSR/Russian Embassies and Foreign Ministry up to 1996


Diplomat, ultimately Second Secretary, Russian Embassy, Washington DC


Diplomatic career with rapid advancement to key postings, culminating in a Congressional Liaison role for Russia in Washington DC. Supervised a staff of over fifty foreign service professionals.


EDUCATION & PROFESSIONAL DEVELOPMENT

Moscow State Institute of International Relations MA (equivalent)
Graduated magna cum laude, International Relations Faculty

London Institute of Public Relations 2001

Certificate for Corporate and Crisis Relations

Professional development programs, including:

Tokyo University School Of Business Tough Negotion Skills (Germany)
Management Comprehensive Course In Finance for Non_Financial Managers
Japanese Corporate Business Management Perfecting Sales Skills (London)
International Management Training, incl. Personnel Decisions Management &
Business Situation Analysis (Paris) Leadership Training in London, Brussels, Paris
Certificates for PC Skills, incl. MS Office
References available upon request

LANGUAGES AND CULTURES

Completely fluent in English, French, Russian.
Grew up in the UK (London) and has lived and worked internationally in Europe, US, Australia and West Africa.
Entirely at home in variety of cultures.

INTERESTS

Swimming, country walking, music, classic British TV comedy, cyberworld.

PERSONAL DETAILS

Russian citizen, married with one son.[pic]