Бренд-менеджер

Leading Private label from zero level ( registration, targeting; assortment formation; package design; defining of distribution channels & target audience; purchase; promotion; price formation; sales analytics).??
Managing key brand of the Company (leading brand at toys' market):?
Sales analytics, working out measures ?Working out plan on brand promotion (ATL, BTL, POSM)
?Planing and operating with purchases, stock control ?Planning & controlling of budget ?Making monthly payments plan ?Price formation, cost price calculating
?Participating in exhibitions
?Making trasenations and trainings on Brand?Competitors' analytics
??Achievements: good turnover on Private Label after successful leading out.
Working as Senior Brand Manager.?

Responsible for luxury brands?- leading brand from "zero" level ?- leading the biggest brand in the company and second brand in terms of turnover at Russian market?
- working out the strategy of products’ promotion & brand development ?
- working out and realization marketing plan (budgeting)
?• BTL: working out and realization marketing activities, promo-actions, season asctions, press days for journalists, EVENTS, organization of motivation trips for journalists, working with PR agency
?• ATL: planning ADV campaign, placing ADV at TOP magazines (GQ, Esquire..)?
• Trade-marketing: working out and realization motivation actions/trips ( actions for internal staff, for staff at retail, for dealers)
?• Informational support: preparation of information for press and point of sales, writing press-releases/ issues for magazines. Organization and holding presentations for staff/clients studying. Translation, printing and adopting POS materials for Russian market.?-
Analytics: ?• the analysis of a competitive environment ?• the analysis of efficiency marketing and advertising campaigns ?• sales’ analysis + purchases’ analysis = preparation of recommendations?- price formation, assortment policy?- forecasting and realization of purchases, stock control ?- working with clients: working with retail chain, sales to regular clients??Achievements: ?- Dealing with 2 brands at the very beginning & receiving the responsibility to lead 2 brands more. One of them – Montegrappa, the second brand (in turnover) after Montblanc at Russian market in the field of luxury writing instruments. The second brand is Tibaldi - TOP luxury brand which is famous for co-branding projects with giants of luxury sphere (Bentley, Armani and Riva). ?- Personnel tribute to develop individual projects for Russian & International markets (Pushkin Pen, Hunting Pen, Russian Flag Pen, Russian Architecture Pen).?