Brand Manager / Marcom Manager

Main job tasks:
Execute the market analyses and competitors' activity monitoring
Define and execute marketing plan in accordance with sales managers, guaranteeing leads generation in line with sales targets
Organize and manage the local trade marketing events (trade shows, exhibitions, seminars)
Deploy all sell-in and sell-out tools (events, mailing, web marketing) in order to generate leads, order, sales in accordance to segment sales strategy
Provide marketing costs reporting and analysis to monitor marketing activities ROI
Market research (market trends, competitors, industry trends)

Achievements:
Successfully managed start up project of new product line launch in the club market
Definition of right brand positioning in the market of luxurious treadmills and wellness equipment
Increase of sales results up to 20% in 2014 due to the right ads and promotional strategy
Perfect organization of all trade shows and events in 2014 with an excellent feedback in press and social media
High KPI results at the end of the year in sales and brand awareness increase, customer satisfaction and loyalty

Main job tasks:
Research and analyze market conditions
Identify key competitors and consumer trends
Articulate market requirements and opportunities
Identify opportunities for product innovation and product enhancements
Define the long term strategy of the product and create product roadmap
Develop and coordinate pricing strategies and product policies
Determine product packaging solutions
Negotiate with suppliers and distributors
Oversee product development
Manage and communicate with cross functional teams
Develop product marketing plan and event campaigns to generate product awareness
Plan product launch
Liaise with advertising and public relations to promote product
Support sales and marketing with the necessary product knowledge and technical expertise
Conduct product presentations
Develop sales tools and sales training material
Supply sales with latest research and marketing information
Manage product related support, feedback and enquiries from users
Coordinate market research to track customer and end-user feedback
Monitor product inventory
Use market feedback to inform product refinements and ongoing development

Achievements:
Developed and implemented high impact integrated marketing plans that increased
sales by av.20% -35% (2008-2009, 2011-2012, 2012-2013)
Developed market specific merchandising and promotional strategies to expand market share by 3% (2008-2012) up to 5% in 2013
Success in launching products for Russian market
Development and delivery of the overall go-to-market plan for products including positioning, PR, launches, collateral and events
Successful introduction of innovative branding strategies
Testing and rollout of products that resulted in national sales $6 mln each yearly
Record of initiating and building positive relationships to secure long-term contracts
Successful event planning and execution

Upon request

Upon request