Финансовый директор (Люксембург)

Описание

OLEG KUSHNIRENKO
Location: Moscow , ready for relocation
Contact details : +7 (915) 056 -06 -56, olegkushnirenko@yandex.ru


Industries and scale :
 E-commerce , Telecom , FCMG , Retail , Logistics , Production.
 International and Russian companies with a turn over of 5 to 400 billion rubles and a staff of 600 to
35,000 people.

Key competencies and skills :
 Business strategy development , M&A, GR, creation of companies from scratch, reorganization and
closure of companies, organizational structure and digital tra nsformation ;
 Entering the international market s, developing of n ew product s and areas, channels and e -commerce ;
 IT integration and ERP systems ( SAP , Anaplan , Axapta , 1 C, Power BI, Qli kView ) implementation;
 Change & Risk management , methodology and tools for continuous improvement (LEAN, Kaizen);
 Finance management and business partnership , consulting , finance strategy , management reporting,
taxation , business processes audit;
 Succession planning (subordinates grew into Financial business partners and direct ors), recruiting a
team from scratch, team development;
 Both B2B and B2C markets awareness .

Job Experience:
06/2020 – 01/2022 VES -Media holding (telecom , e-commerce , turnover 7 bln .rub .)
Holding CFO ,
Head of Financ e and IT transformation project

09/201 9 – 06/2020 Wildberries (marketplace , turnover 400 bln.rub. )
Head of Export development and International GR ,
GR department, Head of projects

02/2012 - 09/2019 Philips (electronics retail, health care, turnover 25 bln.rub. )
07/2017 - 10/2019 Head of Fin ance ,
02/2012 - 07/2017 Senior Business Controller

08/2008 - 02/2012 Kimberly -Clark (FMCG , turnover 10 bln.rub. )
Commercial Finance Manager

04/2006 – 08/2008 FM Logistic (logistic, turnover 10 bln.rub. )
Financial controlling manager

08/2005 – 04/2006 Dymov's plant (food production)
Deputy Chief of the Production management d epartment

10/2003 – 08/2005 Agro -industrial holding "AGROS" (INTERROS)
Business analyst

06/2020 - 01/2022 VES -Media holding (telecom , e-commerce , turnover 7 bln .rub .)
Holding CFO ,
Finance and IT transformation project lead
 Contribution to the strategy formulation and interaction with senior business stakeholders to translate
strategic initiati ves into organizational targets;
 Leading projects of development and bringin g new products to the market. Managing and coordinating the
entire product life cycle from strategic planning to tactical activities. Developing of key product performance
metr ics, scaling and improving them;
 Hiring, development and training of the Finance department staff , 20 employees ;
 Spheres under management :
- budgeting, financial control, efficiency of business areas and projects, analytics and BI;
- accounting, tax and management accounting, methodology and reporting standards;
- interaction with ext ernal financial institutions and government authorities ;
- holding structure management, mergers and acquisitions, change and risk management.
Achievements:
 Automated financial processes, designed and implemented ERP and BI systems ;
 Reduced the deadline for shareholders reports submission from 25 days to 10 days;
 Built a liquidity management system for a group of companies, resulted in the financial activities ROI
increase by 2% ;
 Improved the accuracy of planning and forecasting the group financial result ( the deviation of the actual
results decreased by 3%) ;
 Reduced tax burden by implementing activities in processes and holding structure optimiz ation;
 Lead the project of preparing the company for the IPO including underwriter selection;
 Attracted bank finan cing on the best terms for the segment, launched innovative financial instruments for
foreign supplier s;
 Launched a new product to the market - fulfillment for the export of jewelry from Russian manufacturers ;
 Developed a project and launched sales through a new channel for the company - non -specialized off -line
retail .

09 /2019 – 06/2020 Wildberries (marketplace , turnover 400 bln.rub.)
Head of Export development and International government s relations
Task : to enter the foreign markets and develop bu siness model similar to the existing one.
 Establishment of relations with the Governments and Embassies of foreign countries, Trade missions of the
Russian Federation abroad, Customs and Tax services of countries identified for international expansion ;
 Neg otiation with potential business partners and suppliers, organization and participation in conferences,
presentation of investment opportunities for business development and mutually beneficial cooperation ;
 Building interaction with Russian state and regio ns' government authorities, Federal customs service,
Ministry of i ndustry and trade, funds and agencies ;
 Analysis of competitive environment, benchmarking, investigation of legal, fiscal, customs and certification
specifics and requirements of particular c ountries .
Achievements:
 Developed a scalable business model for launching sales in new countries (in 2 years export volume
reached the level of 30 billion rubles) ;
 Established business processes, opened several pick -up points and logistic hub , launched sal es in Europe ;
 In collaboration with Association of E -commerce companies developed regulatory documents relevant for
the e -commerce;
 Organized a customs terminal for temporary storage on the territory of the warehouse complex ;
 Together with representatives of Special economic zone s developed proposals for chang es in the
legislation regarding bonded areas and export -processing zones .

02/2012 - 09 /2019 Philips (Personal Health, Russia & Central Asia, turnover 1 5 bln.rub. )
07/201 7 - 10/2019 Head of Finance
02/2012 - 07/201 7 Senior Business Controller
 Own ership and manage ment of the strategic & operational planning process. Performance management
with the relevant organization al changes . Driving for the delivery of the committed results.
 Financial risk -management including application of bank financial instrument s (factoring, letters of credit,
debt insurance, currency hedging);
 Management of all blocks of the finance function, with the exception of taxes and accounting.
Achievements:
 Cost Productivity gradual step -up ( -0,5% each year) through efficient Sellex man agement (Cost
Effectiveness & Consistent Improvement, LEAN methodology application) ;
 Lead the project of the new ERP SAP HANA implementation including business processes structuring,
functional requirements with business reference setting, collaboration with local & global IT teams;
 Spun off 4 divisions of the company (TV, audio -video, mobile phones, lighting) into new legal entities;
 Enhance d Commercial terms and Trade i nvestments transparency and visibility , improved forecast
accuracy from ~70% to ~95% an d raised the l evel of predictability a nd credibility of the numbers.

08/20 08 - 02/201 2 Kimberly -Clark (FMCG , turnover 10 bln.rub. )
Commercial Finance Manager
 Development and execution of the business strategy, driving financial and sales capability de velopment
and representing commercial finance dimension in the management team.
 In close collaboration with Sales Director management of commercial activities including development and
implementation of long -term strategies for sales & distribution, mercha ndising & communication at retail,
and resource allocation aligned to overall business and brand priorities.
 Execution of the partners’ quantity optimization, consolidation of distributors / territories gaining from cost
leverage, improving customers’ prof itability.
 Matrix subordination to the commercial director, direct - to the financial director. Management of all blocks
of the finance function, with the exception of taxes and accounting.
Achievements:
 Managed setup and transition from zonified wholesale distribution to own direct sales (DSD) operation with
800+ Sales Representatives covering 35’000+ retail outlets;
 Improved Gross Margin by 2% in 2Y through the optimization of the Distributors quantity and Channel
strategy revision ;
 Developed and rolled -out Pay -for-Performance approach towards customers' remuneration . Propel
collaboration with partners regarding brand PL and portfolio management to the next level;
 6-month sales team management (Sell -out increased by ~30% through the Operational Excellence and
new Channels development).

Education :
 2008 — ESIDEC (Ecole Supérieure Internationale de Commerce), Metz (France) , Mini -MBA
 2004 — The Finance Academy , Finance and credit
Additional :
 2021 — Financial strategy , Moscow School of Management SKOLKOVO
 20 20 — MBA, Corporate university
 2018 — ACMA CGMA (in process)
 2014 — CIMA, Advanced Diploma in Management Accounting
 2012 — CIMA, Diploma in Performance Management
 2008 — DipIFR
 2006 — Professional accountant , State certificate