Руководитель отдела маркетинга / Директор по маркетингу

Описание

Nikolay S. Andreev

Overview:

Date of birth: 09.05.1987
Family status: married
Home address: 83-12, Leninski prospect, Moscow, 119261
Landline phone: 7 (499) 134.85.20
Mobile phone: 7 (916) 143.54.50
E-mail: nik_andreev@mail.ru

With over 10 years of experience in media, marketing, digital and communications I have unique expertise in developing media brands as well as building strong marketing platforms, performing a wide strategic vision. Having worked with limited budgets on various tasks and projects, I have the ability to find innovative and creative ways and tools to cutting costs. I have good partner relationships in the media and entertainment field in Russia and on an international scale. My experience in client management and sales allows me to find the right approach to establishing strong relationships with clients and partners and thus enhance the development of the business. My experience in creating a team of professionals for certain goals and tasks can be considered as an additional strong advantage.

Education

2014 - 2016
Russian Higher School of Economics, Media communications department
Specialization: Media Management (Full time)
Degree: Master

2004 - 2009
Plekhanov Russian University of Economics, Marketing department
Specialization: Marketing (Full time)
Degree: Specialist

Work Experience

04.2018 – till present time

Yoola – YouTube MCN Network (Russia & CIS, Ukraine)
Position: Marketing Director

Key responsibilities: Overseeing Yoola brand and its sub brands development, b2b & b2c marketing, CRM, partner communications, digital assets, brand & media partnerships, PR, corporate communications as well as leading the marketing team in Russia, CIS & Ukraine.


03.2012 – 03.2018

Viacom International Media Networks Russia, CIS, Ukraine & Baltics
Position: brand, marketing, communications & digital manager, Comedy & Entertainment

Key responsibilities: Overseeing Paramount Comedy, Spike and Paramount Channel brand development, b2b & b2c marketing and communications, digital assets as well as leading the marketing team in Russia.

Tasks:

• Supervision of the marketing team (6 people) in Russia including marketing manager, digital manager, content manager, SMM manager, PR manager and designer
• Development and implementation of marketing and communication strategies for 3 brands: Paramount Comedy (Russian version of Comedy Central), Spike and Paramount Channel
• Oversight of all marketing fields including activities with affiliate partners, advertisers and consumers (viewers):
- Development and implementation of 360-degree brand/channel promo and advertising campaigns
- Development and implementation of co-marketing campaigns with affiliate partners including largest telecom companies (Rostelecom, MTS, Beeline, Er-Telecom, Tricolor TV, Akado etc.) affiliate marketing campaigns and activities
- Cross-promotional campaigns and partnerships with traditional and new media, consumer brands, as well as governmental institutions
• Budgeting in line with the company’s P&L and financial strategy;
• Oversight of PR and communications for all brands, including media partnerships and direct communication with key media outlets and opinion leaders
• Management and development of brand digital assets and properties including the brands’ websites and social media
• Development and implementation of sponsorship projects
• Development and implementation of barter deals
• Management of various business and consumer events including upfronts, exhibitions, parties, content screenings, festivals etc.
• Creative development and supervision of off-air design, copywriting and branding
• Support for sales team including development of presentations, participation in meetings with clients and in-house creative brainstorms
• Working together with key rightholders and their international marketing teams (Warner Bros, Fox, BBC, Endemol, MGM etc.) on various content promotional campaigns





Key projects and achievements:

• Launch of new television brand Spike in Russia and CIS in March 2017 – development and implementation of launch marketing and communicational campaign
• Re-launch of www.paramountcomedy.ru in December 2016 as new media product with own editorial office for further monetization
• Launch of the first local production standup shоw“Paramount Comedy Presents” including promotional events in 5 Russian regions – in cooperation with Er Telecom
• 360-degree promotional campaign to support the launch of the new dubbing version of “Friends” in co-branding with Rostelecom, including activities with celebrities, launch of the promo website, as well as the advertising and PR campaign which brought over 300 publications in the target media
• Press launch for Paramount Channel in Russian regions – Vladivostok, Nizhniy Novgorod, Krasnodar, Novosibirsk
• The Big Bang Theory Exhibition – exhibition of visual art on the key Paramount Comedy title “The Big Bang Theory” in November 2014, Moscow – promotional project to support the title. Over 10 000 visitors attended the exhibition during 1 week
• Pioneer Nights – creative idea and organization of summer content screenings at Pioneer Cinema, Gorky Park, Moscow (2013-2017)
• ‘Re-tune’ campaigns for Paramount Comedy – barter and commercial advertising campaigns in various media outlets targeted on Moscow and St.Petersburg viewers
• Launch of the ‘Dubbing Studio’ application on Paramount Comedy website platform – co-marketing campaign with Er Telecom
• Launch and development of the digital media sites including social media for all Comedy & Entertainment brands




03.2011 – 02.2012

Marka (Art and special project producer, marketing communications)
Position: business development manager

Key responsibilities: Contemporary art / special project sales and fundraising

Tasks:
• Search for new clients and partners, organization of meetings with companies’ key persons
• Fundraising – searching resources for realization of the company’s own projects – contemporary art exhibitions, educational and other culture events
• Client service management, including direct communications with the client, circulation of documents, reporting on projects: Raiffeisen Private Banking, Vacheron Constantin, VERTU, Ford, Parliament (Russky Alkogol) etc.
• Development of integrated marketing communication ideas for certain targets of this or that brand, creative conceptions and strategies
• Supervision of the team during the head’s absence


Key projects and achievements:
• 50 new contacts brought to the client base
• Two big projects sold (Ford brand, Mamont vodka brand)
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02.2009 – 02.2011

Pro-Vision Communications (PR agency)
Position: senior manager at Pro-Vision Digital department

Key responsibilities: digital communications project and client management

Tasks:

* Development of ideas and strategies for promotion of brands and products through online and social media (Digital Communications).
* Development of proposals, participation in tenders, presentation of proposals to clients
* Client service management, including direct communications with the client, circulation of documents, reporting on projects
* Working with contractors – price negotiations, signing contracts, control of execution of the order
* Supervision of the team (2 managers)
* Preparation of monthly financial reports and department P&L forecast

Key projects:

NBC Universal Global Networks – day-to-day communication with Moscow and London offices;
2009 — launch and content support of SCI FI Channel website, press events (PR support of the website launch and channel’s premiers).
Digital promo campaign for supporting the premier at Hallmark channel – “Gossip Girl”.
2010 — PR and Digital support for Syfy Channel rebranding, launch and support of the redesigned website of the channel: translation and validation of news and articles, taking interviews with local sci-fi world celebrities (writers Sergey Lukianenko, Vasily Golovachev etc.), holding competitions for users.
EFES – support for the corporate website.
2009 — Digital promo campaign for supporting Gold Mine Beer brand as a sponsor of Eurovision 2009 in Moscow.
Creation and support of Digital promo campaign “Green On Air” for promotion of Green Beer brand.
Tupperware CIS – digital advertising and PR campaigns for support and promotion of Tupperware products and their recruitment field.
Electronic Arts – promotion support for updates of “The Sims” video game in social media.
Discovery Communications – promotion of Discovery Channel and TLC in social media, special digital projects for supporting the channels’ premieres.
NCN (National Cable Networks) – digital communication campaigns for promotion of “ONLIME” brand (Pay TV and Internet operator).
Novartis Consumer Health – digital communication campaigns for promotion of the following brands: TheraFlu, TheraFlu Immuno, Feniran, Fenistil Pintsevir.
ELC (Early Learning Center) – digital communication campaigns for promotion of the brand and products.


07.2008 – 10.2008

Windsor – School of English (professional English course services)
Position: marketing manager
Tasks: media planning and advertising campaigns in press and online media, monitoring and market research, creation of press releases, working with partners, content support of the company’s website.

04.2008 – 06.2008

Paragon Software Group (SHDD) (software for mobile devices and desktop computers)
Position: junior marketing manager
Tasks: digital product management (electronic dictionaries «SlovoEd» for Windows and Mac OS), creation of marketing descriptions, product website management, search of distribution channels, submition in new distribution channels, sales analysis.

02.2007 – 06.2007

Aromatic Business Group Ltd. (development of beverages and selling raw materials)
Position: sales department manager
Tasks: creation of presentations on new products, corporate website content support, market monitoring and analysis, client and supplier search.

Freelance projects:
1. Editing and validation of advertising texts for Apple. Adaptation of texts for Russian market for products: iPhone, MacBook, MacBookPro, MacBookAir, iPod etc.
2. Copywriting for Zeppelin Pro agency. Brands: Alfabank, Sobranie, Jaguar
3. Windsor – School of English: content support of the company’s websites, copywriting and translation of texts.
4. Social media strategy and content support for Mobiado (luxury cellphones) brand in Russia

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Professional knowledge & skills:
- Languages spoken: Russian (native speaker), Bulgarian (native speaker), English (near native fluency), French (pre-intermediate level)
- Excellent management and organizational skills
- Strong leadership skills, able to lead a team
- Strong communication and negotiation skills (passed negotiation training at Viacom)
- Strong presentation skills (passed orator and presentation course at Orator Club, Moscow)
- Able to meet deadlines and manage stressful situations
- Capable of teamwork
- Strong time management skills (passed time management training at Pro-Vision)
- Knowledge of legal and financial aspects of the media

Additional experience:
- Participated in DOMA Art Festival 2014 in Sofia, Bulgaria as a project coordinator and curator
- Experience in charity programs for orphans in Russia
- Wide experience in copywriting




Recommendations:

- Ilya Hellert-Rozanov, Channel Head, Comedy & Entertainment, Viacom International Media Networks

At Viacom Nikolay performed as marketing and digital manager.
His constant will to expand his knowledge in field of marketing & digital, good communicational and management skills lead to growth of our entertainment channels portfolio and strong image within the affiliate/telecom operators community, and allowed Nikolay to grow from digital media specialist to head of brand, marketing and digital for comedy & entertainment brands in Russia & CIS.

-Andre Gromkovski, VP, General Manager, UFC Russia:

Nikolay is a great marketing professional. From organization of events to the very creative bits of a key message - he has great attention to detail and knows his way around. He makes things possible, when they seem impossible and knows how to work in most complex of circumstances. Nikolay is someone I could always rely on and know that our marketing is in safe hands.

-Fyodor Pavlov-Andreevich, Founder at Marka:

Nikolay proved himself as a high-level marketing professional with great sense of brands and good understanding of the consumer market. At Marka, with his strong communication and negotiation skills he managed to find new business and partners which lead to various successful cases. His client service experience has also brought a big value to the company's business relationships.

- Vladimir Vinogradov, President and GM at Pro-Vision Communications:

Nikolay Andreev proved himself as an excellent digital media specialist showing outstanding performance on various client projects. He also reached high level of client service and communication, which led to successful cases at Pro-Vision Communications. I highly recommend Nikolay as a professional at digital media, marketing and communications.

Own publications:
- Article "Corporate style in modern marketing" in "Marketing and marketing researches magazine", №3, 2009, Grebennikov publishing house.

Additional information:
- In 2010 passed a course of academic drawing at The Architecture and Design School in Moscow
- Interested in media, entertainment, arts and music, and aviation
- Have a driving license, B category
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