B2B Marketing Manager (Nespresso)

Описание

Name:
Natalia Ogurok
Current Position:

Marketing Manager


Contacts:


+79857734406 (cell phone)
e-mail: natalia.og@inbox.ru



Experience (briefly):
:: Development of marketing short- and long-term strategies for Categories (BU)/ brands in Russia
:: Responsible for P&L (total portfolio of BU and by Brand)
:: Create brand architectures and ensure sufficient innovation pipeline for global, regional, or local brands, ensure LCM
:: Execute with excellence marketing strategies in close collaboration with Global HQ and local functions (cross-functioning), support functions and external media, creative agencies and other
partners
:: Development of marketing & digital priority plan with defined milestones and KPIs
:: Wide experience in promotions creation, creative projects, events management, other
:: Experience in market research area (qual/ quant), insights and positioning, concept testing other - good analytical skills
:: Strong communication and leadership skills, hard-working, cooperative, accurate, ability to drive and work in the team (lead and developed marketing team of 2+ people)

Education:
:: MGIMO(U) - Moscow State University of International Relations). Diploma in Advertising,
:: Management and Public Relations
:: Stockholm School of Economics (Novartis Business Academy)
:: Digital trainings (Netology, other)
:: ABC corporate training; Strategic Brand Management - Novartis University
:: Situation Leadership; 7 Habits of Highly Effective People, others
:: Women Leadership Program at Simmons School of Leadership (Boston/ USA); other