Marketing Director

Описание

PROFILE
Developed sWVNLOOV$ELOLW\Wo
conduct LDWLRQVDQGVWDQGy
opinion . Diplomatic and tWIXO.
AbilityWRILQGWKHFRPPground
with all types ofSHRSOH
CONTACT
MOSCOW RUSSIA

NOVIKOVA -2003@ YA .RU

8 910 485 94 82


SKILLS

Copywriting
Media contacts in B2b /B2c
ExceptiFRPPXQLFDWLRQnetworkiVNLOO
Successf<
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independently
The abili<
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The abili<
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results
EDUCATION
1995 - 2000
Moscow PFDO8QLYHUVLWy
by Lenin
NATALIA N.29A
H E A D O F M A R K E T IN G /P R
H E A D O F C O M M U N IC A T IO N S
PALFINGER SANY CRANES LLC (INDUSTRIAL
EQUIPMENT , MACHINE TOOLS AND COMPONENTS ,
DOTTED REPORT LINE TO VP GLOBAL
MARKETING IN AUSTRIA & CHINA

MARKETING HEAD
AUGUST �
Designing <
0049>XWXUHSUt portfolio coordinated wi<
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sales or]DWLRQatching available or planned
resources.


WORK EXPER(1&E
LANGUAGES
English
French
Chinese

ACHIEVEMENTS

Launch of new machinery
models
Developmen}C�K+
website “from scra'
Increased CCPPs�K+
website by 100%

Media dat+

Dealer conferences

Direct mh��}D�q
implemented
Launch of SMM

CTT Show P��P}s

Video pr�P}s
blogger c��P}s


Launch calIRUWKHQHZSUts, exXWLRQRIthe
launch pl
Cross prRWLRQSUams
Product RPRWLRQVWUDWHJLHV<
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strategy , social media sUDWHJ\<
002c>G,FB, Youtube),
Google anal<
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Event or]LQJODXQFKHVRIthe new RGXFWVest
drives, <
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0056>ional sVLQ5XVVLDDQG&S,
Open Days for dealers and cus<
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Provide innovative support to the salWHDm
(promotiPDWHULDOVWUDLQLQJPket information,
promotional programs<
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collaboration and effective communicat<
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Works with dealers to deliHUEXVLs results and
ensure lWHUPVWUDWHJ\LplementatRn

AVERY OFFICE PRODUCTS (AMERICAN
PRODUCTION COMPANY OF PAPER PRODUCTS .
GERMANY )

MARKETING0$1$*(5
01/2012-08/














Data analysis ( suppliers, competiRUVSULFHV,
segment sYH\PDUNHWWU
DevelopiDQGFRQWUROOLQJarketing <
0053004f>DQVIRr
customers
StimulLRQRIVDOHV�DFWLRQVIRUSDUWQHUVDQd
customers
Planning and organiz<
004c>QJIXWXUpromo actions for
customers<
0003>DQGHQGXVs. Result analyss
PR actiLW\�lding up image of Avery-Zweckform,
articlesIRUPDJD]LQHVDUWZRUNFRRUGLQDWLRQ,
information about new Avery-Zweckform products
New prWVGHYHO<
005200530050>ent – l<
0044005800510046>KDQGSUotion;

ACH IE V EM EN TS       
I n cr ea se
o f d ea le r s b y 3 0 %
D ea le r c o n fe r en ce s
W eb sit e
f r o m s cr atch
c o pyw rit in g
te ch .b ro ch ures

O pen d ays i n R U SSIA /C IS
c o u n tr ie s 
p a r tn er m ar ketin g
V id eo p r o d uct io n
Sa le s p r o gr am mes
r en t p r o gr am me

A DT S E C U R IT Y S O LU TIO N S L LC . I N TE R N ATIO N AL
(H Q I N T H E U SA ) W OR LD L E A DIN G C O M PA N Y T Y C O
( S A LE S, P R OD U CTIO N O F E LE C TR ON IC
S E C U R IT Y S YS TE M S, H IG H -T E C H P R OD U CTS A N D
S O FTW AR E)

M AR KETIN G H EA D
11/2 007 – 0 1/2 012





(d ir e ct r e port to C ountr y G enera l M anag er a nd R egio nal O pera tio ns
m anager ( e xp at) a nd d otte d lin e to V P G lo bal m ark e tin g)
D ir e ct+ in dir e ct

F un ctio ns
M ark e tin g & Pla nnin g :

• D eve lo p a nd fo rm ula te lo ca l m ark e tin g & s a le s
str a te gy b ase d o n c o m pany b u sin ess s tr a te gy to
a ch ie ve th e y e arly b udget e xp e cta tio ns.
• S uppo rt th e d e ve lo pm ent a nd g ro w th o f th e s a le s in
R ussia th ru k e y c h annels fo r t h e p ro ducts
• D eve lo p a nd le ad m ark e t r e se arc h c a m paig ns
re le va n t to ta ke d ecis io ns o n p artic u la r s tr a te gic
d ir e ctio ns
• E sta blis h s tr o ng r e la tio nsh ip s w it h k e y b usin ess
s ta ke ho ld ers in clu din g m anage m ent te am s, s a le s
te a m s, c h annel p artn ers , c u sto m ers a nd lo ca l m edia .
• D riv e th e m ark e tin g p la nnin g w it h k e y p artn ers .
• M easu rin g R O I o n a ll in ve stm ents th ru e va lu atio n o n
all c a m paig ns
• C om m unic a te w it h p eers in t h e E M EA M ark e tin g
T ea m . S ha re id eas & p ra ctic e s.
• M ake c o m petit iv e m ark e tin g a naly sis in th e r e gio n

B usin ess D eve lo pm ent

• S upply in g th e fie ld a nd d is tr ib utio n c h annel w it h th e
in fo rm atio n a nd to ols th ey n ee d to s e ll th e p ro ducts
e ff e ctiv e ly
• M anag e p ric in g p olic y .
• L aunch o f n ew p ro ducts .
• S uperv is e th e d eale r a ctiv it y in e ve nts , m onit o r
dea le rs e xe cu tio n to e nsu re th at th ey d eliv e r w it h in
t im e a n d b udge t.
• M onit o r, v a lid ate a nd c o m munic a te k e y m ark e t
deve lo p m ent s tr a te gie s
• E xe cu te s p ecif ic p ro sp ectin g c a m paig ns in
c o n ju nctio n w it h th e s e gm ent m ark e tin g, E uro pean
M ark e t R ese arc h , M arc o m ms, a nd e -b usin ess te am s

Deve lo p a co m munic a tio n str a te gy and ta ctic s to m eet
sp ecif ic p ro gra m g oals w it h in th e m ark e tin g p ro gra m s fo r th e
R ussia n m ark e t
M an age th e re la tio nsh ip s a n d d eliv e ra ble s fr o m a gencie s,
ce ntr a l se rv ic e s, B U m ark e tin g, C entr a l M arc o m , re gio nal
S ale s, e dit o rs e tc .
In te rfa ce betw een m ark e tin g org aniz a tio n and lo ca l sa le s
te am s and ch annel partn ers to pro m ote th e
C om pany p ortfo lio v ia e ffe ctiv e jo in t m ark e tin g a ctiv it ie s.
L oca l w eb -s it e m ain te n ance th ru in te rn al s o ftw are S IT E KIT .
C oo rd in ate e xte rn al c o m munic a tio ns p la n w ork in g w it h th e
co untr y c o m mun ic a tio ns a sso cia te
D eve lo p a nd o w n m ark e tin g c o m munic a tio ns p la n, in clu din g
e xh ib it io ns, pub lic re la tio ns, webpa ge, sa le s m ate ria ls
r e quir e d
O rg aniz in g th e s p eake r's a ctiv it y fo r fr o nt p eople in p re ss &
e ve nts ( + pre para tio n o f s p eech es, a rtic le s, in te rv ie w s)•
P la nnin g, writ in g , edit in g and pro of- re adin g Sale s and
M ark e tin g m ate ria ls w it h e xce lle nt s p ellin g a nd g ra m mar
E nsu re th e deliv e ra ble s fr o m agencie s and fu nctio nal
m arc o m exp erts on co lla te ra l re quir e m ents meet th e
re quir e m ents a n d o bje ctiv e s s e t b y th e re gio nal m ark e tin g
p ro gra m s.
H an dle th e cre atio n of ca se stu die s,c o m pany new sle tte rs
a nd e ve nt a nnoun ce m ents .
P artic ip atio n a nd s u pportin g re la tio ns w it h a sso cia tio ns a nd
p artn ers h ip s w hic h m ay im pact c o m pany im age p osit iv e ly .
In te rn al c o m munic a tio ns.
D eliv e r c a se s tu die s a nd c u sto m er r e fe re nce s
A na ly sis o f th e e ve nts . P ost- e ve nt fo llo w
P R s tr a te gy o f t h e c o m pany, m edia pla nnin g,
O rg anis a tio n o f p ro m otio nal e ve nts ,
C op yw rit in g fo r w ebsit e , b ro ch ure s, p re se nta tio nal p ro ducts .
S up portin g r e la tio ns w it h p ro file a sso cia tio ns , p ro file m edia
e tc .
O rg anis a tio n o f e xh ib it io ns a nd p re se nta tio ns, s e m in ars .
O rg anis a tio n o f p ublic a tio ns in m ass m edia ( in cl. fo re ig n
o nes)
C on tr o llin g th e w ork o f s u bco ntr a cto rs ( p olig ra phy, in te rn et) .

P la n a nd e xe cu te c o untr y c o m munic a tio ns s tr a te gy


R ussia n B 2B s erv ic e p ro vid er C le a n S ta n dard

H ead o f e xte rn al c o m munic atio ns/P R d ir e cto r

0 4/2 003 - 1 0/2 007

Advanced
trainings /courses

2019 S<
0044004f>HV P<
00440055>keting training
B2B BasisfibZu

2016 Marketing5$,1,1*
Higher ScRRORI(onomic

2015 CHUHQFHRI0DUNHWLQJ
BB

2014 BusinessHYHORSent training
Mrs. K.Haerer Austria

2007-2010 Internal sales and mar<
004e>HWLQJWUDLQLQJV

2001 Psychology of personnel mQDJHPHQW
Moscow State UniveVLWy

2000 Customer b<
0048>KDYLRU
VD-consulting

Additional information about me

Ссылка на профил<
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00480047004c>n
https://ru.linkQFRPnatalia-LNRYD64/729

Interests

SnowboardiWDQJRing.