Директор по развитию (CBDO) в TIMELESS

Описание

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CV | Natali e Rodin a | +7 929 975 49 48 | rodinana@gmail.com


Name: Natali e RODIN A

Residence: Moscow, Russia
Ready to relocate: UAE, C yprus , France, Spain, N etherlands
Date of Birth: Sep tember 2 ,1986
Languages: Russian – native
English – fluent
Spanish – basic

Desired positions: Executive roles in Marketing, Commercial, or Product Management .
Work experience: 19 years

Summary:
Dynamic executive with 15+ years of experience in retail operations management, digital
commerce, strategic marketing, AdTech/ MarTech, and product management.
Successfully managed and scaled multi -format retail chain, launched and developed Retail
M edia and SaaS businesses, and led digital transformation projects for leading brands and
marketplaces across CIS, LATAM and EMEA regions.
Expert in building omnichannel strategies, developing new business lines, and driving
international expansion. Recognized professional in 360° marketing and brand management
(B2B/B2C), new product launches, building high -performing teams, and forging strat egic
partnerships.
Board advisor, industry expert , public speaker, and published author .

Key Competencies
• Retail Media & Commerce Media Strategy Development
• AdTech SaaS Product Launch and Scale -Up
• Cross -functional Team and Project Leadership
• Revenue & Net Income Growth, Client Portfolio Expansion
• Ecosystem Building & Strategic Partnerships
• Data -driven Marketing & Process Automation
• Public Speaking & Industry Training

Experience

Jul 2023 – May 2025
Retail Rocket + Loadstone (9 countries, incl . CIS, EMEA, M exico , LATAM )
Vice President, Global Head of Retail Media.
Smart Placement Ads - Retail Media platform (AdTech)

Global leader of the Retail Media business unit, responsible for strategy, product development,
commercial growth, and international expansion. Design and implement comprehensive
solutions for business growth, data monetization, and partner ecosystem development across
Russia, Latin America, and Europe.

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Key Responsibili ties:

• Develop and execute the global go -to -market strategy for the Retail Media business.
• Shape and implement product, marketing, and commercial strategies in line with group
objectives.
• Enhance the product based on target audience needs and market insights.
• Build and lead cross -functional teams : product, marketing, sales, analytics, client
service .
• Launch and scale monetization models : self -service, programmatic, in -store digital, paid
services (analytics, consulting, training), expanding the product portfolio.
• Develop strategic partnerships with retailers, brands, agencies, and tech companies.
• Represent the company at international industry events, strengthening thought
leader ship .
• Optimize business processes, team motivation programs, and operational efficiency.

Team managed (20+ employees ):
● Campaign management (in-house performance marketing agency)
● Regional p roduct champions
● Cross function al managers (product, marketing, client relations, sales ).

Key Achievements:

• Rebuilt the global business development system ; tripled advertising revenue by
improving Discovery stage conversion .
• Achiev ed 2x year -over -year net income growth in Retail Media (2023 vs. 2022 and 2024
vs. 2023); continue d trend in 2025 with 1.8x growth (Jan –May 2025 vs. 2024).
• Expanded into new markets , onboarded key retailers and brands.



Dec 2021 – Jun 2023
Retail Rocket (9 countries , including CIS, EMEA, MX, LATAM )
Chief M arketing Officer (CMO)
Smart Placement Ads - Retail Media platform (AdTech)

Led the marketing function for a new global Retail Media AdTech platform, building the brand
from the ground up and driving growth across multiple regions. Responsible for full marketing
cycle , GTM, communications, and growth accelerat ion .

Key Responsibilities:
• Developed and execu ted a global GTM strategy aligned with company goals .
• Created and launched Smart Placement Ads B2B brand: positioning, mission, values,
tone of voice, visual identity.
• Built and optimiz ed digital assets: website, landing pages, creatives .
• Conducted market analysis and audits, formed and led a growth team.
• M anaged multi -channel marketing funnels, budgeting and media planning.
• Built and mentored a cross -regional performance marketing team recognized for
delivering scalable impact .
• Oversaw customer journey mapping (CJM), ABM , and data -driven marketin g.

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• Managed PR, marcom effectiveness , brand consistency .
• Develop ed partnerships to drive business development and product adoption.

Achievements:
• Built and launched the Smart Placement Ads brand locally and internationally.
• Releas ed multiple new advertising products, accelerating platform adoption.
• Tripled the client portfolio ; significantly improved LTV and retention.
• Boost ed brand visibility and re cognit ion in the AdTech & R etail M edia sector .
• Delivered marketing campaigns contribut ing to sustained revenue growth.

Team managed ( 20+ employees):
● Campaign management (in -house performance marketing agency)
● Product marketing & designers
● Digital managers (target, SEO, SEM )
● PR, content and event managers


Dec 2019 – Apr 2021
ASBIS (WSE: ASB, 47 locations globally)
Chief Marketing Officer – Perenio IoT (Smart Home brand)
CIS, EMEA
• Built and executed brand marketing strategy for IoT private label in B2B/B2C/D2C
segments
• Managed Marcom (Digital, ATL, BTL, PR, co -branding), product launches, media planning
• Led marketing research, competitive analysis, and UX/SEO improvements
• Supported OEM/B2B partners with custom solutions and joint GTM plans
• Led cross -functional marketing team (10+), including design, SEO, PR, digital, content
• Organized industry events and team training programs
Key Achievements:
• Repositioned the brand: “Technology for people”, improved long -term partner vision
• Boosted partner profit (Telecom project) up to 71% through full 360° support
• Designed crowdfunding product strategy for US market ($600K –$3M potential profit)
• 5× growth in new client purchases via site UX and marketing funnel redesign
• Launched new GTM process → first product brought 17% of yearly profit in 2 months

Aug 2018 – Nov 2019
ASBIS
Marketing Director – Prestigio Russia (consumer electronics brand)
Moscow, Russia
• Led marketing for B2B/B2C/B2G segments in Russia
• Developed positioning, ATL/BTL/Digital/PR campaigns, and sales collaboration
• Increased brand value through custom communication tools and co -marketing

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• Launched product marketing campaigns, incentive programs, exhibitions
Key Achievements:
• Improved NPS from -15% to +26% in 1 year
• Grew online sales by +280% YoY via new digital channels (Insta, bloggers, chat bots)
• Doubled regional turnover in 6 months with gamified sales motivation platform
• +70% revenue boost for key partners via sales team incentive trip (Jordan)
• Delivered $1.5M extra revenue via 10+ barter -based promo projects


Sep 2012 – Aug 2018
Irson Distribution Group (Consumer Electronic Distributor, irson.ru ,)
Senior Brand M anager / Head of Business Unit “S mart Accessories ”
Moscow, Russia
● Launched and developed international electronics brands in Russia (e.g., Jawbone,
Skullcandy, Creative, ASUS)
● Full -cycle go -to -market: strategy, import operations, sales planning, ATL/BTL/online
marketing, performance analysis
● Managed key accounts (M.Video, Media Markt, re:Store), worked directly with promoters
and retail teams
● Led contract negotiations with vendors, retailers, and service providers
● Built and managed a cross -functional team (10+ employees: product, PR, merch, training,
logistics)
● Represented company at major consumer electronics expos and partner meetings (EU/US)

Key A chievements:
• Introduced "wearables" as a new product category in Russia
• Grew Jawbone’s market presence: 200K+ units sold, 3x revenue increase
• Secured exclusive partnerships with 5 new brands: +10M RUB revenue, +2M RUB profit
• BU average annual revenue: €2M, profit: €400K


Mar 2005 – Apr 2012
Wild Orchid Group (Fashion Retailer, wildorchid.ru)
Head of Retail Chain “Defi’le” / Head of Product Distribution/ Buyer
Moscow, Russia
• Oversaw a retail network of 60+ stores across Russia and Ukraine: strategic planning,
P&L, operations
• Opened 38 new locations; negotiated with landlords and managed store expansion
• Led procurement and assortment strategy for lingerie and apparel, including exclusive
international brands
• Optimized distribution to 250 stores, managed logistics and stock turnover

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• Built and directed a 70+ member team across retail, merchandising, design, and
analytics
Key Achievements:
• Retail revenue growth: +102% (2010 –11), +48% (2011 –12)
• Opened a new distribution department: 2x turnover increase, cost reduction by 18x
• Achieved EBITDA: 23% (2010 –11), 49% (2011 –12)
• Negotiated exclusive brand partnerships and favorable purchasing terms

Skills & Tools :
• Strategic & analytical thinking
• Results -driven & strong leadership
• Advanced user: Excel, PowerPoint, Google Workspace
• Proficient in Jira, Trello, Figma, Slack, Teams, Bitrix24
Education
Moscow Aviation Institute (MAI)
Engineer, Aerospace Systems (Life Support in Space)
2003 – 2009

Additional Training & Certifications
• Digital Marketing , Internet Marketer Program (strategy, ads, SMM, analytics) — 2019 –
2020
• Problem Solving , Corporate University (refresher course) — 2019
• Basic French , French Cultural Center, Moscow — 2012
• Basic Spanish, Duolingo — 202 4
• English , IAESTE (Upper -Intermediate) — 2005