Search Engine Optimization Specialist

Описание

San Francisco, CA
Digital Marketing Manager Jan 2017-Present

* SEM campaign optimization: Optimized and refreshed Google AdWord PPC campaigns structure and targeting, including keywords, ad groups, and other facets of paid search in accordance.
* Performance Management: Monitored and analyzed Google AdWords campaign performance (CTR, CPC, Conversion Rates, CAC)
* Reporting: Generated weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
* Social media marketing: Set up and managed Social media PPC campaigns (Facebook, Twitter, Linkedin)
* SEO: Improved SEO performance to increase organic website traffic

AMA FOUNDATION San Francisco, CA
PPC / Paid Search Analyst Nov'16- September'17
* Improved Click through rate (CTR) from 2% to 4% on Google AdWords in 6 months
* Increased site traffic (+15 % )on Google AdWords
* Reduced bounce rate (-20 % )on Google AdWords
* SEM campaign optimization: Optimized and refreshed Google AdWord PPC campaigns structure and targeting, including keywords, ad groups, and other facets of paid search in accordance.
* Display network retargeting: Implemented retargeting to improve CTRs and conversion rates
* Campaign execution: Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
* Performance Management: Monitored and analyzed Google AdWords campaign performance (CTR, CPC, Conversion Rates, CAC)
* Reporting: Generated weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

AMPSLIDE San Francisco, CA
Digital Marketing Specialist Jan'16-Nov'16

* Increased Conversion Rate (CR) from 1.5% to 2.85% for PPC campaigns on Google AdWords
* Reduced cost per acquisition(CPA)by 10% in 3 months for PPC campaigns on Google AdWords
* SEM campaign optimization: Optimized and refreshed Google AdWords campaign structure and targeting, including keywords, ad groups, and other facets of paid search in accordance with client goals
* Social media marketing: Set up and managed Social media PPC campaigns (Facebook, Twitter, Linkedin)
* SEO: Improved SEO performance to increase organic website traffic
* Event marketing: Managed company's participation in major Bay Area business conferences
* Organized and prepared pitch presentations for partners and potential clients
* Managed the creation of marketing collateral and content including website and emails

ENTERPRENEUR MAGAZINE (RUSSIA) Moscow, Russian Federation
Head of Marketing May'12-Apr'14

* Created content, optimized digital marketing across SEM, SEO, mobile, video, social, and email
* Set up and managed Google AdWords campaigns : Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
* Led business development for advertising contracts with major Russian companies, especially banks and manufacturers
* Worked together with editor on new articles, weekly соlumns
* Worked together with designers on and online ads
* Managed and motivated 12 team members

2010 Ural Siberian Institute of Business, Russia - Business Management (Credits towards MBA program)
2006 Ural State University, Russia - Bachelor of Arts, Journalism (Specialization in TV and Radio)
2016 AcademyX Computer Training, San Francisco - Digital Marketing specialist

Certifications: Google Adwords Certified,
Google Analytics Qualification
Specializations: SEM/SEO, Display, Social media marketing
Additional skills: SQL, Data analysis, Web design, HTML/CSS
Tools: Google analytics, Google AdWords, Bing Adcenter, MOZ, SEMRush, Excel, Google Data Studio, ICONOSQUARE, InDesign, Photoshop
Other: Top-10 Russian Facebook blogger in 2012. Acquired 5000 followers within a year, and monetized via advertising