Chief Marketing Officer( Bond’s Girl )

Описание

Lina Sultanova
CMO

+7 (926) 2888363 — preferred means of communication
lina_sultanova@outlook.com
Work experience — 16 years 9 months
January 2019 —
December 2023



DAFE Technologie GmbH - Exit
Germany
Industrial Equipment, Machine Tools and Components
• Equipment and Machines for Mining, Energy, Oil and Gas, and Chemical Industries
(Assembly, Maintenance, Repair)
• Equipment and Machines for Mining, Energy, Oil and Gas, and Chemical Industries
(Manufacturing)
Power Industry
• Alternative Energy: geo -, wind -, solar -, bio - (power generation)

Founder & CEO/CMO
- Researched and analyzed the relevant markets;
- Customer Journey deep -dive analysis;
- Developed data -driven business and marketing strategies;
- Implemented multi -channel strategies: Digital (including context, target, Content marketing, Email
marketing, SEO), PR, Brand, Event marketing - participating in relevant exhibitions and
conferences;
- Successfully launched a new product in the EU, US, Middle East, Africa, and Australia markets;
- Planned and effectively managed the budget;
- Successfully buil t a skilled and efficient team;
- Implemented analytics and performance metrics for marketing activities, company services, and
products;
- Introduced business and marketing automation and artificial intelligence.

Some Achievements:
- Organized and launched equipment production in Germany and South Africa with the team.
- Launched the product in international markets (B2B, B2G).
- Initiated pilot projects in Europe and America, attracting the first paying customers in the startup's
first year.
- Gained pr oject visibility and press publications, spoke at conferences in Germany, Denmark,
Canada, and Japan.
- Successfully closed investment rounds and achieved self -financing, generating cash flows in the
startup from the first year.
- Won a tender with one of the ministries in Germany for several million euros per year.

July 2022 — July
2023



Lev Haolam - Project Work

B2C - subscription box, USA, EU, Australia

External CMO
Marketing Strategy Transformation for a Subscription -Box Company in EU and USA

- Researched and transformed the company's strategy, shifting to a multi -channel approach.
- Launched a loyalty program, reducing first -year customer churn by 70%.
- Conducted a comprehensive marketing activity audit, revamping email marketing and achieving
25-40% conversion rates from "cold" leads.
- Initiated influencer marketing, reaching 8 million relevant users.
- Restructured social media marketing, increasing reach to millions.
- Contributed effective product and business process suggestions, creating new products and lead
magnets.
- Significantly increased company turnover, maintaining leadership positions in the segm ent.
October 2022 —
June 2023



Yoga Outside and other startups
USA
Fractional CMO, Mentor
- Researched and analyzed the relevant markets.
- Conducted deep dive Customer Journey analysis;
- Product development.
- Developed data -driven business and marketing strategies.
Implemented strategies multi -channel: Digital (including context, target, Content marketing,
Influence marketing, Email marketing, SMM, SEO), PR, Brand, Event marketing, offline
advertising.
Successfully analyzed campaigns in Google Analytics, Google Data Studio, etc., and increased
their efficiency.
- Successfully launched a new brand and product in the EU and the US markets.
- Planned and effectively managed the budget, including detailed reporting.
- Implemented analytics and worked with performance indicators for marketing activities.
- Introduced marketing automation.

Some Achievements:
- Built and launched a product in Europe and the US from scratch.
- Attracted tens of thousands of platform users.
- Successfully closed an investment round.
- Developed proprietary methods, including gamification methods at different stages of the
customer journey.
May 2020 —
November 2020



BITS Ventures GmbH - real estate, proptech mobile app
Germany
Construction, Real Estate, Architecture
• Agent Services in Real Estate
• Consulting, Real Estate Valuation
• Real Estate Management and Use

Project CEO/CMO - Created, assembled, and launched the first phyigital
product in this industry in Europe
- Researched and analyzed markets.
- Conducted deep dive Customer Journey analysis.
- Developed a new in -demand product - a platform service mobile application.
- Developed data -driven business and marketing strategies and working funnels for customer
acquisition for both sides of the platform.
- Implemented strategies multi -channel: Digital (including context, target, Content marketing,
Influence marketing, Email marketing, SMM, SEO), PR, Brand, Event marketing, offline
advertising.
- Successfully analyzed campaigns in Google Analytics, Google Data Studio, etc., and increased
their efficiency.

- Successfully launched a new brand and product in the EU.
- Planned and effectively managed budgets, including detailed reporting.
- Implemented analytics and worked with performance indicators for marketing activities.
- Introduced business and marketing automation.

Some Achievements:

- Built and launched a product in Europe from scratch.
- Attracted 20 thousand users to the specialized platform.
- Successfully closed an investment round.
- Developed my own methods, including methods of using gamificati on at different stages of the
customer journey.
December 2019 —
June 2020



GO Cards AG
Germany
Project CEO/CMO - Created, assembled from existing resources, and
launched relevant teleconsulting platform during COVID -19
- Researched and analyzed the relevant markets.
- Conducted deep dive Customer Journey analysis.
- Developed a product from the client's existing resources.
- Developed data -driven business and marketing strategies.
Implemented multi -channel aquisition strategies: Digital (including context, target,
Content marketing, Influence marketing, Email marketing, SMM, SEO, media buying),
PR, Brand, Event marketing, offline advertising.
- Successfully analyzed campaigns in Google Analytics, Google Data Studio, etc., and
increased their efficiency.
- Successfully launched a new brand and product in the EU.
- Planned and effectively managed th e budgets, including detailed reporting.
- Implemented analytics and worked with performance indicators for marketing activities.
- Introduced business and marketing automation.

Some Achievements:

- Built and launched a product in Europe from scratch.
- Attracted tens of thousands of platform users.
- Provided project visibility and press publications without buying airtime.
- Successfully closed an investment round - 400 thousand euros + 400 thousand after
achieving key metrics.

February 2017 —
January 2019



Allianz SE - Head Office of a Global Insurance Corporation
(Fortune 500)

Senior Marketing Expert, Project Lead
Led a global strategic project, achieving key performance indicators for Allianz Group
indices.
- Conducted global market research in 41 countries, managing internal and external
teams.
- Conducted deep dive Customer Journey analysis;
- Worked on transforming the group's marketing strategy, digitizing products, and
implementing customer -centric initiatives.
- Developed and implemented proprietary methodologies for increasing NPS and LTV.
- Successfully managed complex global projects and teams (120+ members ).
- Effectively managed multi -million project budgets.

- Achieved exceptional results, increasing NPS by more than 20 points in most target
regions.

April 2007 —
January 2017

Consulting – several companies in Russia and EU

Strategic Consultant, Crisis Manager, Marketer
Various Clients - Alfa Bank, Gazprom, Profine GmbH, AS Audit, etc. Consulting Across
Different Industries
- Worked on M&A projects for Alfa Bank and Gazprom.
- Successfully handled crisis management in various industries, including manufacturing,
trade, and services.
- Developed and implemented effective strategies for launching new businesses.
- Transformed business strategies and rebuilt marketing for companies in Russia and
abroad
Education
Higher
2019 Queensland University of Technology (QUT)
Management
2019 Chinese University of Hong Kong (CUHK)
Marketing, Digital Marketing
2012 Российский государственный торгово -экономический
университет, Москва
Экономический факультет
Professional development, courses
2023 AI for startups
Foundr Australia , Онлайн обучение в сфере бизнеса, маркетинга и стартапов
Tests, examinations
2023 Product Development Blueprint
Fondr Australia , Онлайн обучение в сфере бизнеса, маркетинга и стартапов
Languages
Languages Russian — Native
English — C2 — Proficiency
German — C2 — Proficiency
Additional information
Recommendations DAFE Technologie
Rolf Papsdorf (CEO, founder )

Allianz SE
Ruth Maier -Hamberger (Associate Director )

BITS Ventures GmbH
Alex Braude (Founder CEO)

Audi AG
Esther Tesfagiorgis (Project Lead )

Yoga Outside
Sarah Volpert (CPO)

Lev Haolam
Marina Varlamova (Partner )
About me • Strategic and results -driven Chief Marketing Officer (CMO) with over 10 years of
unique, global experience in leading transformative strategic and marketing
initiatives.
• Proven track record of driving revenue growth, enhancing brand visibility, and
optimizing business and marketing strategies for a diverse range of companies,
from startups to Global Fortune 500 enterprises.
• Customer Journey Expert, customer excellence and 5 star rating initiatives
expert.
• Adept at providing on -demand and cost -effective solutions, I have consistently
delivered exceptional results in leadership, executive coaching, team building,
and organizational turnarounds. As an entrepreneurial -minded CMO, I bring a
wealth of expertise to any ambitious innovative business.