Финансовый директор (CFO)( Hill International )

Описание

Lenie Ebubekirova
Strategy Transformation Enterprise Excellence Strategic Finance Leader
AI-Driven Decision Enablement Talent Management & Learning
Moscow, Russia
Moscow, Russia
ebubekirovals@gmail.com
ebubekirovals@gmail.com
+7 906 083 47 06
+7 906 083 47 06
Strategic and finance transformation executive with 17+ years at PepsiCo driving multi-market growth, enterprise productivity, and digital innovation across Russia, Belarus, Central Asia, and the Caucasus. Proven track record in shaping and executing multi-year business strategies, managing $10M+ CAPEX portfolios with best-in-class forecast accuracy, and optimizing financial consolidation processes that saved 8,000+ hours annually. Experienced in leading global service and business transformations delivering $100M+ incremental productivity, leveraging AI-driven decision-support tools, and aligning executive leadership to accelerate performance. Recognized as a trusted advisor to senior leadership - translating complex business, financial, and digital agendas into actionable strategies and lasting enterprise value.




Master degree in finance, Finance University, 2013.

Master degree in IT: automated system of data processing and control, Technology University, STANKIN, 2012
Enrolled in the MBA Transformation program, Center for International Programs, RANEPA, 2025






Master degree in finance, Finance University, 2013.

Master degree in IT: automated system of data processing and control, Technology University, STANKIN, 2012
Enrolled in the MBA Transformation program, Center for International Programs, RANEPA, 2025






EDUCATION
EDUCATION
CORE LEADERSHIP COMPETENCIES
CORE LEADERSHIP COMPETENCIES
Strategic Finance & Transformation - Enterprise Productivity
Value Creation Operating Model Design
Financial Planning & Analytics - FP&A Excellence Scenario Modeling Forecast Accuracy ROI Optimization
AI & Digital Enablement - Generative AI in Finance ERP Transformation (SAP S/4HANA, Mosaic, TM1, Oracle, HFM)
Data Governance & ESG - Finance Data Architecture CSRD Compliance Sustainability Reporting
Leadership & Change - Executive Storytelling Global Team Management Capability Building Cross-Functional Alignment
Corporate Transformation & GBS Leadership - Enterprise Operating Models Global Service Excellence Productivity & Governance Frameworks
Global Process Optimization & Standardization - End-to-End Process Design Automation & Centralization Performance Efficiency
Strategic Finance & Transformation - Enterprise Productivity
Value Creation Operating Model Design
Financial Planning & Analytics - FP&A Excellence Scenario Modeling Forecast Accuracy ROI Optimization
AI & Digital Enablement - Generative AI in Finance ERP Transformation (SAP S/4HANA, Mosaic, TM1, Oracle, HFM)
Data Governance & ESG - Finance Data Architecture CSRD Compliance Sustainability Reporting
Leadership & Change - Executive Storytelling Global Team Management Capability Building Cross-Functional Alignment
Corporate Transformation & GBS Leadership - Enterprise Operating Models Global Service Excellence Productivity & Governance Frameworks
Global Process Optimization & Standardization - End-to-End Process Design Automation & Centralization Performance Efficiency
Sector Europe award for Strategic thinking.

Global award for SAP Implementation post audit.

Manager's award for Excellent performance and teamwork.

BU award for Establishing new robust forecast process supporting WC&CF and minimizing out of plan issues and accruals.
Sector Europe award for Strategic thinking.

Global award for SAP Implementation post audit.

Manager's award for Excellent performance and teamwork.

BU award for Establishing new robust forecast process supporting WC&CF and minimizing out of plan issues and accruals.
AWARDS
AWARDS


SELECTED EXPERIENCE
SELECTED EXPERIENCE
Russian: Native speaker

English: Fluent
Russian: Native speaker

English: Fluent
TALK TO ME
TALK TO ME
PepsiCo (2008 - Present)
Russia, Belarus, Central Asia, Caucasus Strategy Manager (2025 - present)
Partner to Europe Sector and Business Unit leadership to define and operationalize strategic priorities across diverse markets. Bridge business, commercial, digital, and AI transformation agendas to foster growth and innovation.

Designed and secured leadership buy‑in for a 5‑year Caucasus Dairy strategy, aligning cross‑functional teams to deliver growth roadmap adopted by the OU CEO.
Shaped strategic agenda for Russia and Europe, preparing executive materials for the PepsiCo CEO and Europe CEO, including virtual market tours for executives to review business priorities and opportunities.
Expert in using and prompting large language models (LLMs) to design decision‑support tools, executive communication materials, and strategic planning frameworks.
Facilitated monthly business reviews ensuring alignment among Marketing, Commercial, and Finance leadership.
Organized an AI Leadership Summit for 100 executives with five high-profile speakers to build understanding of generative AI's business impact.
Designed and facilitated senior leadership townhalls and learning forums to enhance cross-functional collaboration and promote strategic literacy.

PepsiCo (2008 - Present)
Russia, Belarus, Central Asia, Caucasus Strategy Manager (2025 - present)
Partner to Europe Sector and Business Unit leadership to define and operationalize strategic priorities across diverse markets. Bridge business, commercial, digital, and AI transformation agendas to foster growth and innovation.

Designed and secured leadership buy‑in for a 5‑year Caucasus Dairy strategy, aligning cross‑functional teams to deliver growth roadmap adopted by the OU CEO.
Shaped strategic agenda for Russia and Europe, preparing executive materials for the PepsiCo CEO and Europe CEO, including virtual market tours for executives to review business priorities and opportunities.
Expert in using and prompting large language models (LLMs) to design decision‑support tools, executive communication materials, and strategic planning frameworks.
Facilitated monthly business reviews ensuring alignment among Marketing, Commercial, and Finance leadership.
Organized an AI Leadership Summit for 100 executives with five high-profile speakers to build understanding of generative AI's business impact.
Designed and facilitated senior leadership townhalls and learning forums to enhance cross-functional collaboration and promote strategic literacy.

ESG Data Steward Manager (2024  -  2025)
Led a global finance data team across Mexico, Brazil, and India ensuring compliance with EU sustainability reporting standards.
Built standardized finance data architecture across ERP systems for 3rd‑party transportation, achieving > 90% data quality.
Delivered Corporate Sustainability Reporting Directive compliance framework for emission data reporting.
Established enterprise finance data quality governance elevating transparency and reliability across sectors.
Successfully delivered the first project phase on schedule by introducing best-in-class project governance recognized with a Data SVP Award.

Global Business Services Strategy Leader (2023  -  2024)
Co-led global service transformation for 8,000+ FTEs within GBS. Drove cross-company benchmarking, performance KPIs, and governance frameworks.
Orchestrated a portfolio of strategic projects for GBS delivering $100M in incremental productivity beyond labor arbitrage.
Created the GBS Strategy Walking Deck and established a consistent thought leadership cadence inspiring the global transformation community.
Designed GBS Strategy Playbook and leadership communication framework connecting 
Corporate vision to execution.
Delivered thought leadership initiatives guiding annual planning cycles and future state 
transformation agenda.

Sector Europe Center of Excellence Manager (2022  -  2023)
Managed Financial Consolidation for Europe BU, leading a team at Krakow Business Center.
Directed Europe COE (3 analysts) and optimized month end close & AOP cycles, saving 8,000 hours annually through Alteryx workflow automation and centralization.
Spearheaded the rollout of the Mosaic planning system across Europe, ensuring on schedule and seamless adoption.
Accelerated digital adoption of Mosaic tools and automation for forecasting and period 
close processes.
Delivered fully integrated Desk Top Procedures (DTPs) documenting end-to-end finance workflows, later used for transition to Hyderabad team.
Moderated a 300-person Finance Townhall; organized off-sites in Spain, the Netherlands, and Poland to align initiatives and uncover quick wins.

HQ Center of Excellence Lead (2020  -  2021)
Rebuilt the GBS financial planning team from scratch after full transformation, retraining all new staff and implementing new governance and HR processes.
Ensured operational continuity: a seamless month-end close and accurate budget delivery by the third month post-transition.
Drove HQ financial planning & consolidation process for 2,000+ employees across functions.
Implemented Compensation & Benefits forecast automation project enhancing efficiency 
and accuracy.

HQ Finance Function Manager (2019  -  2020); 
Sr Analyst & IT Project Roles (2008  -  2019)
Partnered with the IT Deployment Director to oversee an $85M SAP implementation for Russia Dairy business -- delivered ahead of schedule and under budget.
Supervised $10M Dairy CAPEX portfolio (innovation, growth, and operational necessity); implemented projects such as Domik v Derevne line expansion, Agusha doy-pack line launch, and wastewater treatment facilities build.
Conducted post audits of top 10 CAPEX projects, identifying under delivery and advising SC SVP on improvement pipeline.
Delivered best-in-class forecast accuracy ( 90% data quality.
Delivered Corporate Sustainability Reporting Directive compliance framework for emission data reporting.
Established enterprise finance data quality governance elevating transparency and reliability across sectors.
Successfully delivered the first project phase on schedule by introducing best-in-class project governance recognized with a Data SVP Award.

Global Business Services Strategy Leader (2023  -  2024)
Co-led global service transformation for 8,000+ FTEs within GBS. Drove cross-company benchmarking, performance KPIs, and governance frameworks.
Orchestrated a portfolio of strategic projects for GBS delivering $100M in incremental productivity beyond labor arbitrage.
Created the GBS Strategy Walking Deck and established a consistent thought leadership cadence inspiring the global transformation community.
Designed GBS Strategy Playbook and leadership communication framework connecting 
Corporate vision to execution.
Delivered thought leadership initiatives guiding annual planning cycles and future state 
transformation agenda.

Sector Europe Center of Excellence Manager (2022  -  2023)
Managed Financial Consolidation for Europe BU, leading a team at Krakow Business Center.
Directed Europe COE (3 analysts) and optimized month end close & AOP cycles, saving 8,000 hours annually through Alteryx workflow automation and centralization.
Spearheaded the rollout of the Mosaic planning system across Europe, ensuring on schedule and seamless adoption.
Accelerated digital adoption of Mosaic tools and automation for forecasting and period 
close processes.
Delivered fully integrated Desk Top Procedures (DTPs) documenting end-to-end finance workflows, later used for transition to Hyderabad team.
Moderated a 300-person Finance Townhall; organized off-sites in Spain, the Netherlands, and Poland to align initiatives and uncover quick wins.

HQ Center of Excellence Lead (2020  -  2021)
Rebuilt the GBS financial planning team from scratch after full transformation, retraining all new staff and implementing new governance and HR processes.
Ensured operational continuity: a seamless month-end close and accurate budget delivery by the third month post-transition.
Drove HQ financial planning & consolidation process for 2,000+ employees across functions.
Implemented Compensation & Benefits forecast automation project enhancing efficiency 
and accuracy.

HQ Finance Function Manager (2019  -  2020); 
Sr Analyst & IT Project Roles (2008  -  2019)
Partnered with the IT Deployment Director to oversee an $85M SAP implementation for Russia Dairy business -- delivered ahead of schedule and under budget.
Supervised $10M Dairy CAPEX portfolio (innovation, growth, and operational necessity); implemented projects such as Domik v Derevne line expansion, Agusha doy-pack line launch, and wastewater treatment facilities build.
Conducted post audits of top 10 CAPEX projects, identifying under delivery and advising SC SVP on improvement pipeline.
Delivered best-in-class forecast accuracy (