Product Marketing Manager( Algonova )

Описание

Ekaterina Lanovskaya
P ro duct
Mark e tin g
Manager
| Conte nt
& Gro w th
Lead

B arc e lo na,
Spain
(e lig ib le
to
work
in
th e
EU )
/ +34
617
07
64
70
/
k a ty a .la novska ya @ gm ail. c o m
/
L in ke dIn
/
P ortfo lio


S U M MAR Y




S tr a te gic
Mark e te r
wit h
8+
ye ars
of
exp erie nce
acro ss
in te rn atio nal
re ta il
(M ark s
& Spence r)
and
dig it a l
co nsu lt in g.
Exp ert
in

b uild in g
co nte nt- d riv e n
le ad
genera tio n
mach in es
by
managin g
cro ss-fu nctio nal
te am s
(d esig ners ,
co pywrite rs ,
SM M).

C om bin in g
a UAL
(L ondon)
cre ativ e
eye
wit h
a Google
Data
Analy tic s
min dse t,
I fo cu s
on
fu ll - fu nnel
optim iz a tio n:
fr o m

i n flu ence r
mark e tin g
and
CRM
lo ops
to
la ndin g
page
co nve rs io n.
Flu ent
in
Engli s h
and
Spanis h ,
base d
in
Barc e lo na,
and

e xp erie nce d
in
sca lin g
bra nds
in
co m petit iv e
mark e ts .


S KIL LS




S tr a te gy
& Leaders h ip

S tr a te gic
Mark e tin g
| Bra nd
Managem ent
| GTM
Str a te gie s
| Pro je ct
Managem ent
| In te rn atio nal
Sta ke hold er
Managem ent


C om merc ia l
& Reta il
Exce lle nce

R eta il
Mark e tin g
| Tra de
Mark e tin g
& On-tr a de
| Pro duct
Deve lo pm ent
| Str a te gic
Pro duct
Pla ce m ent
& Pric in g
| In -s to re

E xe cu tio n
& PO S
Managem ent


G ro w th
& Partn ers h ip s

B 2B
Mark e tin g
& Partn ers h ip s
| 360°
Mult i- c h annel
Cam paig ns
| CRM
& HubS pot
Auto m atio n
| Eve nt
Managem ent


D ig it a l
In nova tio ns
& Analy tic s

M ark e tin g
Analy tic s
| Data
Analy sis
| UX/U I
Prin cip le s
| AI
Te ch
(Prompt
Engin eerin g,
Genera tiv e
AI
fo r
Mark e tin g)
| Google

A naly tic s
4

T e ch nic a l
To olk it

F ig m a
| Canva
| Adobe
Suit e
| Conte nt
Deve lo pm ent
& Pro ductio n
| Mic ro so ft
Pow erP oin t
| Clic kU p
| Notio n
| HubS pot



P R O FE SSIO NAL
EXPER IE N CE



S ab batic al
/ Fre ela n ce

Barc e lo na,
Spain

P riv a te
co nsu lt in g,
pro fe ssio nal
upskillin g
(A I,
Data ,
UX),
and
in te rn atio nal
re lo ca tio n

I n dep en den t
Mark etin g
Consu lt a n t
(J a n,
2023
– pre se nt)

● Gro w th
& Clie nt
Acq uis it io n:
Deve lo ped
co m pre hensiv e
mark e tin g
fu nnels
fo r
pre m iu m
cli e nts
in
th e
Hosp it a li t y
and

Beauty
se cto rs ,
fo cu sin g
on
hig h-v a lu e
bookin gs,
su ch
as
co rp ora te
eve nts
and
banquets
(a ch ie vin g
a 20%
in cre ase
in

eve nt
re ve nue
fo r
a hig h-e nd
re sta ura nt) .

● Perfo rm ance
& SEO
Str a te gy:
Managed
and
optim iz e d
dig it a l
ad
ca m paig ns
and
SEO
ro adm aps
to
driv e
dir e ct
tr a ff ic
and

in cre ase
co nve rs io n
ra te s
fo r
a Boutiq ue
Guest
House
and
a Beauty
Salo n.

● UX/U I
& Web
Optim iz a tio n:
Conducte d
dig it a l
audit s
fo r
a Boutiq ue
Guest
House
and
a Beauty
Salo n;
re desig ned

h ig h-tr a ff ic
la ndin g
pages
usin g
No-C ode
to o ls
(T ild a/W оrdP re ss)
to
sim pli f y
th e
bookin g
fu nnel,
re su lt in g
in
a sig nif ic a nt

d ecre ase
in
bounce
ra te s
and
hig her
dir e ct
co nve rs io n.

● Str a te gic
Consu lt in g:
Led
1:1
str a te gy
work sh ops
fo r
busin ess
ow ners
(H osp it a lit y
& Beauty ),
tr a nsla tin g
mark e t
data
in to

a ctio nable
360°
gro w th
pla ns
and
bra nd
posit io nin g
str a te gie s
to
enhance
co m petit iv e ness
in
sh if tin g
mark e t
co ndit io ns.

● Upskillin g
& AI
In te gra tio n:
Dedic a te d
th is
perio d
to
an
in te nsiv e
pro fe ssio nal
upgra de,
earn in g
ce rtif ic a tio ns
in
Google

D ata
Analy tic s,
UX/U I
Desig n,
and
Genera tiv e
AI.
Succe ssfu lly
in te gra te d
AI
prompt
engin eerin g
in to
mark e tin g
work flo w s

t o
acce le ra te
co nte nt
pro ductio n
and
mark e t
re se arc h .




D ig it
Mosco w
(In te rn atio nal
HQ :
UK)

Mosco w ,
Russia

B rit is h
eduta in m ent
pro je ct
pre se nte d
in
USA
& UAE

B ra n d
Man ag er
(D ec
2019
– Dec
2022)

● GTM
& Bra n d
Lau nch :
Launch ed
th e
bra nd
on
th e
Russia n
mark e t
by
deve lo pin g
a 360°
GTM
str a te gy
and
adaptin g
UK

guid elin es,
ensu rin g
100%
glo bal
co nsis te ncy.

● Perfo rm an ce
& Analy tic s:
In cre ase d
ca m paig n
CTR
by
15%
th ro ugh
deep
audie nce
se gm enta tio n
and

perfo rm ance -b ase d
cre ativ e
optim iz a tio n
usin g
Google
Analy tic s.

● Partn ers h ip s
& Sale s
Gro w th :
Ach ie ve d
a 600%
RO M I
on
partn ers h ip
pro gra m s
and
"G if t
wit h
Purc h ase "
activ a tio ns,

re su lt in g
in
a 40%
in cre ase
in
se co ndary
sa le s.

● Rete n tio n
& CRM :
Booste d
cu sto m er
LT V
by
15%
wit h in
3 month s
by
im ple m entin g
a CRM -d riv e n
engagem ent
str a te gy

and
lo ca liz e d
co nte nt
pla ns.

● B2B
& Sta keh old er
Man ag em en t:
Man aged
B2B
mark e tin g
work str e am s
and
se cu re d
co rp ora te
eve nt
co ntr a cts
($ 3k+ )

th ro ugh
pro fe ssio nal
sta ke hold er
managem ent.



F ood
Serv ic e
+
Mosco w ,
Russia

P re m iu m
re sta ura nt
gro up.
Portfo lio
of
6 mid -to -h ig h-e nd
ve nues

M ark etin g
Man ag er
(M ar
2013
– Dec
2019 )

● Reven ue
& Tra d e
Mark etin g:
In cre ase d
in cre m enta l
re ve nue
by
12%
th ro ugh
se aso nal
activ a tio ns
in
co lla bora tio n
wit h

glo bal
partn ers
lik e
Baca rd i,
Dia geo,
and
Cam pari.

● Pro duct
Str a te g y
& Pric in g:
Optim iz e d
ave ra ge
tr a nsa ctio n
va lu e
(A T V )
by
analy zin g
sa le s
data
and
re -e ngin eerin g

pro duct
pla ce m ent
and
pric in g.

● Even t
Mark etin g:
Coord in ate d
hig h-v a lu e
co rp ora te
eve nts
and
bra nd
pre se nta tio ns
($ 5,0 00+ )
by
managin g
end-to -e nd

mark e tin g
and
agency
re la tio ns.

● Loyalt y
& Custo m er
Exp erie n ce:
Str e ngth ened
bra nd
lo ya lt y
by
la unch in g
a unif ie d
lo ya lt y
pro gra m
and
analy zin g
guest

fe edback
lo ops
fo r
opera tio nal
im pro ve m ent.

● Budgetin g
& Pla n nin g:
Managed
ann ual
A&P
budgets
and
mark e tin g
ca le ndars
fo r
6 ve nues,
ensu rin g
hig h-im pact

exe cu tio n
of
mult i- c h annel
ca m paig ns.



M ark s
& Spen cer

Mosco w ,
Russia

G lo bal
re ta il
netw ork

M ark etin g
an d
ad vertis em en t
sp ecia lis t

(O ct
2010
– Mar
2013)

● Bra n d
In te g rit y
& Reta il
Ops:
Main ta in ed
100%
glo bal
bra nd
in te grit y
acro ss
30+
sto re s
by
exe cu tin g
str ic t
vis u al

merc h andis in g
sta ndard s
and
ch annel
to olk it s .

● Com merc ia l
Analy sis :
Im pro ve d
pro m otio nal
ca le ndar
eff e ctiv e ness
by
analy zin g
re gio nal
sa le s
data
and
mark e t
sh are

fo r
bette r-ta rg ete d
tr a de
activ it ie s.

● Conte n t
& Bra n d
Aw are n ess:
Gre w
bra nd
aw are ness
by
15%
by
la unch in g
and
managin g
th e
quarte rly
M&S
Magazin e

fr o m
scra tc h
(c o nte nt
str a te gy
& pro ductio n).

● In te rn al
Com munic atio ns:
Facilit a te d
sta ke hold er
alig nm ent
by
le adin g
th e
annual
"M odel
Sto re "
pre se nta tio n
fo r
100+

em plo ye es
to
co m munic a te
mark e tin g
str a te gie s.




E D UCATIO N



U niv ers it y
of
th e
Arts :
London
Colle g e
of
Fash io n

London,
UK

B ach elo r
of
Arts ,
Fash io n
Pro m otio n
(2 007
– 2010)


U niv ers it y
of
th e
Arts :
Cen tr a l
Sain t
Martin s

London,
UK

F oundatio n
Dip lo m a
in
Art
and
Desig n
(2 006
– 2007)


C ER TIF IC AT IO N/C O URSES/L IC EN SES

● Google
UX
Desig n
Pro fe ssio nal
Certif ic a te
(C ours e ra ,
2025)

● Google
AI
Esse ntia ls
& Genera tiv e
AI
Conte nt
Cre atio n
(C ours e ra ,
2025)

● UX/U I
Desig ner:
Fro m
0 to
Mid dle +
(U PR O CK
Sch ool,
2023
– 2025)



A DDIT IO NAL
IN FO RM ATIO N




● Languages:
Russia n
(N ativ e ),
Englis h
(C 1),
Spanis h
(B 1)

● Elig ib le
to
work
in
Spain
as
a Hig hly
Skill e d
Pro fe ssio nal
(L ey
14/2 013)
re sid ence
perm it
hold er.
Full
work
auth oriz a tio n,

no
vis a
sp onso rs h ip
re quir e d.