Marketing Director

Описание

M A R I N A K A M E N S K A Y A
MBA
ADDRESS Butyrskaya St., 6
127015, Moscow
Russian Federation
Ph: +7 925.904.24.29

LANGUAGES Russian: Native
English: Fluent
French: Intermediate

E D U C A T I O N
2013 – 2014 Rotterdam School of Management, Erasmus University, The Netherlands Master of Business Administration in General Management (M.B.A.), Strategy
1994 – 1999 Moscow State Forest University, Moscow, Russia Higher Degree in Economics and Foreign Relations, Marketing
P R O F E S S I O N A L E X P E R I E N C E
2019 – present RUS AGRO PLC , Moscow, Russia Largest vertically integrated agricultural holding in Russia, annual revenue US$2bn
Marketing Director
- Setting strategic direction for Business Division Worldwid e for five years, translating strategy into actions ensuring that
marketing functions is aligned with this strategy within organization over next year, managing $400K of marketing budget
- Leading and providing pipeline development both NPD and Relaunch by setting clear portfolio architecture and directions
of positioning, segmentation, pricing strategy within six categories and 300+ SKU of portfolio
- Building worldwide network related to product portfolio, keeping abreast of market, competition, technical , application and
societal developments making knowledge applicable for business, supporting up to 280 clients in 80 regions /15 countries
- Creating e -comm strategy, identifying and leveraging new opportunities for e -retail channel ensuring consistent pro fitable
growth in sales revenue, delivering better P&L, performing growth targets key cat egory metrics, billing up to $5,6ml
2016 – 2019 ALLTECH INC , Dunboyne, Ireland Global biotech privately held company, annual re venue US$2.1bn
European Regional Brand Manager, Global Mycotoxin Management Team
- Built company's global leadership position in markets within EU; designed all aspects of marketing mix and commercial
excellence to extent market share and achieve significa nt contribution towards global sales and customer satisfaction
- Developed and implemented of brand strategy that delivers measurable results in terms of brand awareness, customer
acquisition and sales growth; end -responsible for brand stewardship tailored for each European market
- Achieved marketing -driven profit growth by increasing global brand values, generating high quality leads, identifying sales
market opportunities, creating executable market and customer growth strategy
- Led digital and technol ogy business transformation, keeping in -line with overall Global and European scale to realize full
potential of today's technological solutions and digital opportunities and deliver above -market growth in today's market
2013 – 2015 PHILIPS LIGHTING , Eindhoven, Netherlands Global diversified technological company, annual revenue US23.2bn
EME Market Development Manager, Philips Lighting AquaLED Venture
- Analyzed addressable aquaculture global/EME market indicators, ind ustry trends, competitor landscape, keyword
clusters, market segments to create sales pipeline of high -value, large -scale opportunities for LED Lighting
- Examined impact of LED light technology to practical aspects; got detailed business case, focusing on value preposition,
revenue stream, cost of sales, cost of solutions sold, product design, installation, logistics, support and implementation
- Launched go -to-market strategy and market access roadmaps focusing on detailed business case, ROI modeling,
mar keting and operational excellence across EME; executed first five pilots in Danish, UK, Turkish markets
- Developed marketing strategy creating pull and customer intimacy for diverse customer segments; created partnerships
though innovation by introducing new technology and interacting with senior stakeholders in business to C – level
2010 – 2013 PROFESSIONAL BUSINESS SOLUTIONS , Moscow, Russia Privately held m anagemen t consulting practice in strategic marketing and commercial excellence
Head of Marketing Design – Consulting, Marketing & Sales
- Extensive experience in building and maintaining relationships with CXOs and Commercial Leaders in Fortune 500
businesses especially, Pharm, FMCG & Retail, Tech, Financial and Professional Services
- Created and executed business growth and mar keting excellence. Drove company, product, brand awareness and
positioning in markets. Led campaigns across strategic marketing, branding, business development and customer design
- Led complex assignments in strategic advisory: strategy, branding, consume r & shopper insights, customer life circle
management, digital marketing, promo & ads campaigns, pricing, sales & channel management, marketing ROI
- Full ownership of project touch -points: analysis, objectives, budget, planning, scope, schedule, monitorin g, execution,
quality and risk management; internal and external communications, financial performance and customer satisfaction

2007 – 2010 OZON.RU, LLC INTERNET SOLUTIONS, Moscow, Russia Top three biggest online retail platforms in Russia , annual turnover US$10.8bn
Head of Customer Relationship Management Department
- Managed all aspects of e -customer life cycle and marketing mix with particular focus on increasing customer awareness,
preference and purchase intent; leading team up to 65 people wi th budget of over US$800K
- Created executable market and customer experience management to initiate, grow and sustain profitable relationships
with consumers, generating US$492m annual revenue across RCIS, EU and USA
- Designed new customer – centric mode l and full -scale organizational structure, boosting productive client service time by
50%, reducing client service respond time by one -third, cutting general costs by 30% over nine months
- Delivered core transformations in marketing strategy and operation s to power growth through digital advantage including
social media, interactive solutions, mobile services and online communications, increasing margin by 35%
2003 – 2007 OGILVYONE WORLDWIDE | OGILVY INTERACTIVE, Moscow, Russia Global customer engagement & digital agencies , part of WPP group , annual revenue US$10bn
IBM Account Director
- Managed global cross -functional team across five countries and guided development of overall business relationships
and full 360° tou ch point communications, achieving revenue growth of IBM account almost six -fold within first year
- Increased global brand awareness and long – term financial value at local market; fully partnered with EMEA/Global
teams to lead Omni -channel consumer int eraction, advertising services, digital campaigns and products launch in RCIS
- Sold and executed numerous complex strategic marketing projects and integrated commercial worldwide scale
campaigns to generate qualified leads and maximizing business value o f IBM account, billing turnover up to US$5m
- Led CRM/Digital Transformation Projects focusing on x -/up -selling, sales/product promotion, loyalty & co -marketing
programs, sponsorship programs; e -mailing, direct -mailing, interactive campaigns, digital partn ering, online sales
1999 – 2002 MACONOMY, Moscow, Russia Global provider of ERP Software, Products & Solutions , annual revenue US$312m
Marketing and Pre -Sales Consultant
- Analyzed software market (market indicators, ind ustry trends, product portfolio assessment, competitor landscape, target
audience, consumption trends) to identify market growth segments and sales opportunities
- Designed market – entry and business growth strategy; expended market share and implemented EU marketing plans for
RCIS markets delivered measurable results in terms of brand awareness, visibility and sales growth
- Delivered of commercial and brand objectives; managed of all marketing excellence related activities including strategy,
advertising , media, loyalty programs, events, communication of product positioning and differentiation
- Launched sales by driving lead generation and initiating new customer contacts, focusing on demand targets, brand
essence, customer loyalty, communication of bran d values and strategic alliances with industry partners
A D D I T I O N A L C O U R S E S
2019 – 2023 Institut Français, Diplôme D’études en Langue Française (DELF), Russia/France
2016 – 2019 Moscow Surikov State Academic Art Institute, Fi ne Arts Diploma, Russia
2015 Wharton School, University of Pennsylvania, Leadership Certificate Program, USA
1995 Stanford University, NIC Secondary School, Leadership Certificate Program, USA
D E L I V E R E D P R O J E C T S
2013 – 2013 The Port of Rotterdam Living Management Consulting Project to look into future strategies to enhance
sustainable business growth (#1 port in Europe) in short and long term impact, Rotterdam, Netherlands
2012 – 2012 The Mutual CRM Pr oject with BBDO to develop market – entry strategy focused on customer relationship and
data base management, multi -channel sales and dealer’s operations for top three auto global brand, RCIS
2010 – 2011 The Mutual Management Consulting Project with Booz & Co to define global growth strategy for top five
Russian publishing houses, leading to investment of US$4bn in three years, Moscow, Russia
2003 – 2007 The Intel Inside® Partnership Program is a large -scale co -op branding and one of the most successful co -
marketing collaboration projects that demonstrates the benefits of sharing IT technologies globally
2002 – 2003 The Microsoft Database Management Consulting Project to increase productivity and operational efficiency of
data across its entire life cycle, N ew York, USA