Руководитель отдела трейд-маркетинга

Описание

Education
Company: Higher, Krasnoyarsk State Pedagogical University
Teacher of English & German
Period: 1990 -1995


Company Corporate Potential LTD
Internal Certified Coach
Period: 2012-2013

Work Experience
Period: February 2015 - now
Position: Country Local Key Account trade-marketing manager
Department location: Moscow, Central Support Office
Company Name: Coca-Cola Hellenic
Job Description: Development & implementation of marketing strategy for LKA customers all over the country. National initiatives
& strategies execution control in all regions, cooperation with regional marketing & commercial teams. BP
planning, DME control, promo-spending recommendation & reporting, best practice exchange, regional teams
supporting, people development.

Period: December 2006 – February 2015
Position: Regional Marketing Manager of Siberia & Far East
Department location: Krasnoyarsk, SFE regional office
Company Name: Coca-Cola Hellenic
Job Description: Organization & control of marketing function performance on the territory of 5 Commercial centers: Vladivostok,
Krasnoyarsk-East, Krasnoyarsk-Center, Novosibirsk-East, Novosibirsk-West (30 people in the organizational
structure). Strategies implementation & market execution control, BP planning, budget control, trade programs
support, sales KBI monitoring, people development.
Period: October 2000 - May 2006 (incl. 3 years of maternity leave)
Position: Marketing manager of Krasnoyarsk Franchise
Department location: Krasnoyarsk, local office
Company: Coca-Cola HBC Eurasia
Job Description: Organization & control of marketing team performance in Krasnoyarsk, Irkutsk, Abakan, Bratsk, Chita, Ulan-Ude
cities. Organization & implementation of corporative & special events, national & local promo campaigns, trade
programs & other marketing activities. Development & implementation of special program for Key Accounts in
Irkutsk city (5 months).

Period: December 1997 - October 2000
Position: Marketing Coordinator
Department location: Krasnoyarsk, local office
Company: Coca-Cola HBC Eurasia
Job Description: Control of marketing materials orders, delivery, depot split, market placement, utilization. Organization of
marketing materials WH performance. Monitoring of marketing materials & outdoor advertisement in the market.
Dealing with advertising companies & suppliers for branding & marketing materials (incl equipment).

Period: October 1996 - December 1997
Position: HR Officer
Department location: Krasnoyarsk, local office
Company: Coca-Cola Bottlers Siberia
Job Description: Recruitment, interviewing people. Record keeping & paper work for HR. Reporting, working schedule controlling,
payroll charging.

Period: April 1996 - October 1996 г
Position: Office secretary
Department location: Krasnoyarsk, local office
Company: Coca-Cola Krasnoyarsk Bottlers
Job description: Paper work, calls reception, visitors’ hospitality, translations. Assistance to GM (temporary).

Period: December 1995 - March 1996
Position: Teacher of secondary education
Company: School of secondary education & creativity development
Job Description: English lessons for junior school kids. Individual lessons. Organization of school special events.

Projects leading
Russian Retail Week 2015, 2016, 2017 Organization & execution control of company participation in RRW as The Main Strategic Partner. Contract details
negotiation, suppliers’ coordination, project concept approval by management, budget management, project
reporting.

Metro-Expo 2017 Organization & execution control of company participation in ME. Cross-functions coordination, suppliers’
coordination, project concept approval by management, budget management, project reporting.

Sochi 2014 Olympic Games Mounting Village Venue manager. Organization & control of venue team operation. Cooperation with local
authorities, FAB, Key Customers (GB & USA team) servicing.

Foreign Languages & PC
English: Fluent
PC skills: WS Word, Excel, PowerPoint, Internet Explorer, Outlook

Additional information

Driving license: B category
Skilled to: Business Acumen, Approachability, Command Skills, Dealing with Ambiguity, Caring About People, Comfort Around
Higher Management, Customer Focus, Managing Diversity, Ethics and Values, Functional/Technical Skills, Learning
on the Fly, Listening, Motivating Others, Negotiating, Organizing, Presentation Skills, Self-Development.

Personal characteristics: Responsible. Honest. Communicative. Team player. Creative. Flexible.