Заместитель генерального директора по стратегическому развитию (фармацевтический рынок)

Описание

Chadina Ekaterina
Business Unit Director
Russia, Moscow ∙ 7 915 199 00 15 ∙ ekaterina@chadina.ru ∙ www.linkedin.com/in/echadina
SUMMARY
Business Unit Director with over 15 years of success in pharmaceutical leadership, specializing in rare diseases and specialt y
therapeutics. Built and scaled high- performing teams up to 110 FTEs, delivered 30%+ annual growth across $80M+ portfolios,
and successfully launched 6+ blockbuster drugs with industry- leading 70% COI. Proven architect of commercial excellence -
from creating omnichannel strategies and hybrid sales models to securing $220M+ government partnerships and transforming
plateau brands into 30% growth stories.

PROFESSIONAL EXPERIENCE
Business Unit Director Sep 2021 - to present
Ipsen, Russia, Moscow
Global biopharma leader in oncology, rare diseases & neuroscience, serving 88 countries, competes with Novartis.
● Established the Rare Diseases and Specialized Medical Care (Oncology) Department from scratch, developing both
strategic vision and organizational structure.
● Built and trained a high- performing 55-member team, ensuring operational excellence for the new division.
● Exceeded sales targets, achieving 30% annual growth for plateau -stage brands while maintaining 70% COI.
● Successfully launched 2 new brands, driving 10% increase in both COI and company topline revenue.
● Developed and implemented an omnichannel promotion strategy across all division brands.
● Created specialized training programs that significantly enhanced team competencies.
● Rolled out nationwide patient support programs across Russian healthcare facilities.
● Designed and deployed analytical systems on OlapSoft and BI platforms, optimizing business processes.
● Streamlined cross -functional collaboration across company departments.

Business Unit Director, Rare Diseases Mar 2018 - Jul 2021
Takeda, Russia, Moscow
Japan's largest pharmaceutical company, a top 15 global pharma firm by revenue and a competitor to Roche.
● Developed and executed a promotion strategy for 5 brands, including 3 launch products, growing the business from
zero to $60M with 60% COI and consistent double -digit annual growth.
● Built and scaled a high- performing team from scratch to 110 employees (60 RX + 50 specialty segment), establishing
an effective sales and marketing structure.
● Pioneered a hybrid RX -Specialty business model, doubling sales of launch products in the specialty segment.
● Secured inclusion of company’s products in government reimbursement programs, ensuring stable demand.
● Designed and executed an omnichannel promotion strategy for all division brands, boosting brand awareness.
● Led a public -private partnership initiative to raise disease awareness, improving patient access to therapy.
● Created a talent development program with transparent KPIs for career progression, enabling team scaling.
● Awarded Russia Pharma Awards for best brand sales performance in the category.

Hospital Business Unit Head Mar 2014 - Mar 2018
● Developed and executed a hospital pharmaceuticals promotion strategy, driving annual sales growth of 10%+ with a
65% COI and total sales of 50M RUB.
● Launched a federal program for cancer pain relief, securing 8B RUB in funding to provide medications for patients.
● Implemented a cross -brand promotion strategy, increasing company revenue by 30% annually.
● Co-led a 5 -year nationwide pain management awareness campaign with 10M+ reach, improving therapy accessibility.
● Contributed to amendments in Russian healthcare legislation, facilitating at- home pain relief for palliative patients.
● Optimized P&L for the business unit, improving profitability and reducing operational costs.
● Designed a new team incentive system, boosting efficiency and earning a promotion to Leadership Team.

EDUCATION
● Russian Presidential Academy of National Economy and Public Administration, Magistrates of Management, 2012.
● Russian Presidential Academy of National Economy and Public Administration, Master of Business Administration,
Pharmacoeconomics ( Pharmacoeconomics of the impact of innovative treatment approaches at the state level ), 2012.
● Moscow Pedagogical University, Logopedist, Surgery, 2005.

CERTIFICATES
● INSEAD, Leading organizations in Disruptive Times, 2021.
● INSEAD, Business forecasting, 2020.

LANGUAGES
Russian: Native, English: C1.

SKILLS
Pharmacy, Management, Business Development, Operation Management, Product Launch, Brand Performance, Tactical
Planning, Risk Management, Product Management, Financial Forecasting, Relationship Building, Business Acumen,
Collaboration, Negotiation, Budgeting, Product Strategies, Marketing, Agile, Cross -Functional Team Leadership.