Sales Manager (Affiliate)( Admitad )

Описание

Dmitry Filippov
St Petersburg, St Petersburg City, Russiafilippoff.dm1try@yandex.rulinkedin.com/in/filippovkokocSummary- Highly motivated with 3+ years of experience as a Senior/Lead/Affiliate Manager in financial markets;
- Experienced in attending conferences;
- Proficient in English, worked with Tableau, Jira, Confluence;
- Worked with multiple managers from different GEOs;
- Clear understanding of Affiliate Marketing field and its key metrics;
Experience
S en io r A ffilia te M an ag er ( C PA )Kokoc GroupJul 2023 - Present (9 months)
T e am L ead er o f A ffilia te P ro gra mKarunaOct 2022 - Jul 2023 (10 months)1. Optimization of team work processes
- maintaining weekly reports;
- conducting interviews and recruiting new team members;
- writing new working flows and playbooks in Confluence;
- ensuring transparency of work using Google spreadsheets, geo reports, and Jira
- development of Units of Work, CJM, Empathy mapping
2. Work to improve business metrics
- increase in the active base;
- work with reactivation and win back partners;
- conducting activities in India, Malaysia, and Pakistan in order to increase the main metrics of business
- working with the influencer and product team to improve the user experience on the platform
- ensuring stable growth of key metrics with the help of competent accounting and hunting of partners;
3. Direct management of 9 people team;
4. Work with Heads of Regions to identify and share best practices resulting in global retention/loyalty/
monetization/win back/churn prevention roadmap for every region;
5. Uncover business opportunities through analysis of customer, web, and marketing data;
6. Communication with stakeholders and partners:
– budget planning and monitoring for activities;
– mentoring the partners, reporting control;
– public presentations and monthly reports.
7. Implementation of creative projects (brainstorming, market analysis, ideas creation, planning, budget
allocation, internal teams (designers, influencers, SMM, CRM teams) coordination; external partners
coordination (agencies), full reporting)
Affiliate Marketing Manager Dmitry Filippov - page 1

Grand Capital LtdSep 2021 - Oct 2022 (1 year 2 months)— Creation of landing pages, work with reputation and brand, organization of image and advertising
events in Africa, and Asia in order to present the product and attract a new audience
— Work with the media, bloggers, Internet sources, SMM promotion, content gamification, attract traffic,
launch advertising campaigns against Indonesia, Africa, Arab countries
— Coordinating the work of the Team of Regional Managers (Spain, Arab countries, Indonesia,
Portugal)
— Optimization of the team's work, analysis of results, and creation of comfortable conditions within the
team)
— Creation and optimization of the process of attracting partners and influencers from scratch in social
networks (Instagram, Telegram, Twitch, Reddit, Discord, YouTube, Facebook, TikTok), in affiliate
networks, and author sites (TradingView, Medium, Ya. Zen)
- performance analytics
- integration of the brand into various formats - presentation of the company's products
Introduction of partner webinars in English on YouTube
— Working closely with product management/business teams to create and maintain a product backlog
according to business value or strategy;
SMM ManagerYandex.MarketAug 2021 - Sep 2022 (1 year 2 months)Social media strategy development and cross-teams projects:
— Creating strategies and content for Social media platforms (Instagram, Facebook, Twitter);
— Managing junior SMM specialists, agencies, and freelancers;
— Conducting research (looking for new platforms, benchmarking, trend watching);
— Managing ASO contractors: searching for the best offers, creating technical tasks, controlling the
quality of provided reviews
— Strategic planning (creating SMM&Community strategies for the international Brand for several
countries on Instagram, Youtube, Facebook, Telegram, and VK);
— Launching and management of projects and processes (educational programs on social media,
contests, challenges);
— Working closely with CRM, marketing, product, analytics, developers, and sales teams to create
marketing offers, tools, and promotions to boost business metrics, measuring the effect and creating the
infrastructure;
— Developing communities from scratch and boosting existing ones (up to 30M reach per month for the
Brand on social media);
CopywriterANNARUSSKA GroupMar 2021 - Aug 2022 (1 year 6 months)B2B in the Fashion Industry
 
- Writing English texts for all types of creatives, e. g., websites, banners, letters, press releases, etc.
- Creating scripts for advertising and educational videos, clips, integrations for bloggers, etc.
- Development of creative concepts for advertising campaigns from local to global, including the big idea
of product;
Dmitry Filippov - page 2

- Generating ideas for implementation in marketing activities;Social Media ManagerПредпринимательOct 2018 - Sep 2021 (3 years)Freelance CopywriterLivingston ResearchDec 2018 - Nov 2019 (1 year)EducationPeter the Great St.Petersburg Polytechnic UniversityБакалавр, Международный маркетингSep 2017 - Jul 2021
Skills
Развитие бренда   •   Медиа-планирование   •   Маркетинг в социальных сетях   •   Написание научных
текстов   •   Деловой английский
Dmitry Filippov - page 3