Руководитель e-commerce проектов (Amazon)

Описание


oksana Arif
Moscow, Russia +7(903) 782-0055 Oksana.arif7@gmail.com

EDUCATION

BABSON COLLEGE, Wellesley, MA, USA May 2015
Master of Science in Management in Entrepreneurial Leadership
• Top 10% of Class
• Member of Creativity and Innovation, Design Thinking Club

NATIONAL RESEARCH UNIVERSITY, Moscow, Russia May 2014
Faculty International College of Economics and Finance
BSc in Economics

LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE May 2014
The University of London International Program, Moscow, Russia
BSc in Economics and Management
• Top 10% of Class

Project: Financial Models for Start-Ups

EXPERIENCE

Martin, Moscow January 2022– till nowadays
Head of Operational Marketing

• Creation and implementation of long-term trade marketing strategy of the company (development, planning, implementation)
• Launch of large integrated marketing campaigns 360 in mass channels (outdoor advertising, digital, special projects, etc.) and intermediate support for the launch of new services;
• Launch of digital projects( e-commerce, mobile app)
• Development of creative visual concepts of communication and advertising campaigns
• Organization of work in social networks and Internet communities, Internet brand promotion
• Evaluation of efficiency of marketing and advertising activities on the Internet; Analysis of marketing activities at all stages
• Managing marketing team(digital marketing, offline marketing, social media, creative designers)- 4 employees
• Budgeting, budget optimization, cost control and ensuring efficient use of resources;
• Implementation and adaptation of marketing programs, loyalty program;
• Web analysis
• Channel-by-channel planning of the annual marketing communications calendar
• Launch special projects, ATL/BTL; Work with external contractors, tendering for specialized agencies, their management and evaluation of the campaigns results

DigiOrange, Moscow September 2020– till January 2022
Head of E-Commerce

• Develop and implement strategies to increase sales and brand awareness (optimizing it for each country)
• Manage inhouse team (e-commerce manager, account manager, brand manager,designer, trade marketing assistant, PPC specialist, SMM manager, PR manager) and freelancers
• Create monthly/quarterly e-commerce and marketing plan
• Priority - Amazon. Secondly - personal websites on Shopify, Ebay
• Develop and implement launch strategies (creating SEO optimized listing, using various channels for promotion like manychat bot)
• Curate design production processes (required for listing/storefront creation/optimization, website design optimization, PR, Videos and etc)
• Analyze and choose new sales/marketing channels
• Coordinate all marketing activities
• Analyze the effectiveness of existing sales channels, marketing activities. Optimize accordingly
• Find/hire needed specialists
• Development of personal and professional growth of employees

Auchan, Moscow January 2019 – till September 2020
Head of Marketing department


• Development and implementation strategy of positioning, communications and promotion to increase sales
• Creation and implementation of long-term trade marketing strategy of the company (development, planning, implementation)
• Launch of large integrated marketing campaigns 360 in mass channels (outdoor advertising, digital, special projects, etc.) and intermediate support for the launch of new services;
• Launch of digital projects( e-commerce, mobile app)
• Development of creative visual concepts of communication and advertising campaigns
• Organization of work in social networks and Internet communities, Internet brand promotion
• Evaluation of efficiency of marketing and advertising activities on the Internet; Analysis of marketing activities at all stages
• Managing marketing team(digital marketing, offline marketing, social media, analysts, creative designers)- 10 employees
• Development of personal and professional growth of employees;
• Budgeting, budget optimization, cost control and ensuring efficient use of resources;
• Implementation and adaptation of marketing programs, loyalty program;
• Web analysis
• Channel-by-channel planning of the annual marketing communications calendar
• Launch special projects, ATL/BTL; Work with external contractors, tendering for specialized agencies, their management and evaluation of the campaigns results

Auchan, Moscow September 2017 – January 2019
Head of Digital Marketing department and SMM

• Develop and implement an annual digital marketing strategy
• Development and implementation a digital content strategy in support of key organizational initiatives and positioning
• Implementation of commercial plan on the website and in the mobile app
• Development and implementation mechanics to increase the number of purchases on the site (coupons, discounts, gifts for purchase, 3=2, cross-partnership, sampling)
• Development of MEDIAKIT to sell to suppliers( website monetization)
• Communication with global and local suppliers about promotion on the website
• Design and oversee all aspects of digital marketing department including marketing database, email, and display advertising campaigns
• Develop and monitor campaign budgets.
• Plan and manage social media strategy
• Prepare accurate reports on our marketing campaign’s overall performance.
• Evaluate important metrics that affect website traffic, service quotas, and target audience.
• Oversee and manage all contests, giveaways, and other digital projects.
• Lead the team that maintains, expands, and coordinates global presence in social media and websites (Vkontakte, Facebook, Instagram, etc.).
• Lead, mentor, coach, and develop a team of seven( social media manager, online communication manager, designers, online merchandiser, traffic, seo, Web developer) as well as several vendor relationships

Auchan, Moscow/ September 2016 – September 2017
E-commerce Group Head manager

• Lead global project ‘How Big Data can improve customers experience’ (WIP)
• Lead development and execution of E-commerce strategy for decor products
• Proposed strategic changes to Internet Properties that drive business profitability of decor products based on market trends analysis
• Create & implement tactical offers to support specific products and target specific market
• Responsible for creating high lead converting landing pages, news articles and keyword rich pages.
• Performed marketing and product development to cover customers needs in bakery department (expand products line, adjust promo, change products’ placement, negotiation of trade terms with products suppliers)
• Daily product order based on product stock analysis in order to sustain sales forecast accuracy
• Conducted sales promo actions in close cooperation with Marketing, Sales and Logistics Departments

SUN InBev, Moscow, Russia May 2016 — September 2016
Trade marketing supervisor (national key accounts)
• Supported TM (Trade Marketing) strategic planning for key accounts (Auchan, X5 retail group, Dixi group)
• Put together sales promo-plan and 12 months promo-calendar for Key Accounts
• Lead TM plan executions (i.e.: creative promo for Beer Day in Victoria MSK, beer tasting for Auchan Birthday, Bud & Burger cross-category activation for Lenta)
• Run a comprehensive analysis of competitors' activities and market trends
• Analyzed pre- and post-promo effectiveness
• Produced internal and adhoc reporting

B-Well, Boston, USA June 2015 — April 2015
Entrepreneur/Marketing Manager
• Launched Android application ‘B-well’ from idea to project exit
• Designed and presented business plan to investors in order to expand brand awareness and exposure
• Collaboration with cross-functional team to successful project execution
• Gained invaluable knowledge in Project management (risk assessment, project planning, issues identification, communication and other)

CAMANCHACA, Boston, USA November 2014 — June 2015
Management Consultant
• Analyzed AS IS market situation, looked for new potential opportunities by using strategic analysis tools (such as PEST, SWOT, KSF…) and historical data analysis
• Launched new product (Mussels with garlic sauce) and worked on adding value to existing products (brand redesign)
• Developed integrated brand plans for 12 and 24 months
• Monthly active role in S&OP process
• Executed ATL and BTL projects

FUTURE TODAY, Moscow, Russia March 2013 — May 2013
Marketing and Sales Manager
• Managed contracts with clients (document circulation, special offers)
• Supported long-term Company strategy preparation by producing data market analysis, developing sales projections and spreadsheets
• Coordinated all legal and business documentation
• Arranged weekly meetings with key decision makers

ASIAN COMMODITIES LIMITED, Moscow, Russia
HR and Marketing Manager October 2012 — February 2013
• Market opportunity analysis for steel export company
• Processed five recruitment requests per week
• Created and rolled out staff rules and regulations
• Managed introduction trainings for staff and new recruited learners
• Organized introduction programs for newly recruited staff to motivate and educate them

SKILLS

Computer: MS Office, SQL, MS Project, Adobe, 1С, Opera, Stata, Eviews, SPSS, SPSS Modeller, SAP, Яндекс.Директ, Яндекс.Метрика, Google AdWords, Google Analytics
Language: Russian (fluent), English (fluent), French (basic), Spanish (basic)

QUALITIES
• Bright
• Ambitious
• Responsible
• Success driven
• Result-oriented
• Self-starter and strong communicator
• Strong analytical and problem solving skills