Trade Marketing Manager (FMCG, Food)

Описание

Aleksandra Sheshikova
+7 (913) 619 -61 -47 | alsheshikova@gmail.com
Location: Moscow
EDUCATION
2018 -2022 BSc Management, GSoM SPbU
Public and Municipal Administration
WORK EXPERIENCE
Jun 2021 - Coca -Cola HBC, Moscow, Russia (FMCG)
Jun 2022 Management trainee
• Coordinat ed the organization of 8 TM activities in one of the largest clients (NKA) , post -analysis
and report ing to the client (approximate incremental volume > 4 m l UC );
• Development of a project to promote sugar -free beverages ( >70 0 ml rub of additional revenue) ;
• Introduction of changes in the delivery of promotional materials (POSm) to retail outlets to reduce
the amount of recycling ;
• Big data analysis to identify the mos t promising outlets (sales, # of teenage visitors to the store)
Feb Vertex, Saint Petersburg, Russia (pharma )
2021 Intern of the Commercial Department
• Preparation of a regular report on competitors' prices ;
• Working with Big Data (data collection and structuring);
• Analysis of key parameters against the background of competitors
Sep -Oct PRAVDA, Saint Petersburg, Russia (marketing agency)
2020 Intern at the marketing and advertising department
• Conducting market research;
• SMM -promotion, content plan development (+10% active audience) ;
• Development of brand positioning of companies (cleaning, construction) ;
• Analysis of competitors and their social networks
Aug Paragon Consulting, Saint Petersburg, Russia (consulting agency)
2020 Intern
• Participated in opening the studio of sports (1st project) and development of the wellness center (2st
project) in Saint -Petersburg;
• Developed brand positioning based on SWOT -analysis;
• Created a content marketing plan; maintained social networks of custome r companies;
• Segmented potential customers;
• Participated in establishment of Pricing Policy
OTHER ACTIVITIES
• Air gates of the Northern Capital (Pulkovo ): development of initiatives to attract tourists to St.
Petersburg ;
• RZD : The company's Youth Policy formulation ;
• Coca -Cola : the ambassador for the 2019/2020 academic year ;
ORGANIZATION OF EVENTS AND VOLUNTEER ACTIVITIES
• 2019 -21 Fest CAMPUS : partner relations department, logistics (8k participants)
• 2019 Cyberuniversiade : partner relations department (2.5k participants)
• 2019 -20 SPBU Event (Miss SpBU, Univision): program department;
• 2019 -20 GSoM Drucker Awards, GSoM The Masquerade : partner relation s department;
• 2018 -21 More than 15 volunteer projects
LANGUAGES AND IT SKILLS
• Languages : English (B 1);
• Experienced PC user, excellent knowledge of MS Office ;
• Knowledge of modern methods of product/promotion (e-commerce, digital marketing );
• Calculation of estimates and budgets of projects ;
• Preparation of technical specifications for contractors ;
• Project management experience ;
• Market analysis: PEST -/SWOT -analysis ;
• Skills of public s peaking and project defense in front of top management of companies ;
• Abil ity to work in multitasking mode