Traffic analyst( ADLEADPRO PTE. LTD )

Компания "ADLEADPRO PTE. LTD"

We take great pride in our five leading brands, two of which have a longstanding reputation in the industry—one has been successfully operating for 12 years, and the other for 5. Our wealth of experience and innovative approach have made us a leader in the gambling industry.

Key Responsibilities:

• Traffic Analysis: Monitor and analyze website traffic metrics, user behavior, and conversion rates to identify trends, patterns, and areas for improvement.
• Campaign Performance Evaluation: Assess the effectiveness of marketing campaigns across various channels (e.g., PPC, SEO, social media, email) and make data-driven recommendations for optimization.
• Conversion Rate Optimization (CRO): Collaborate with cross-functional teams to improve website performance and user experience, focusing on increasing conversion rates and maximizing player lifetime value.
• Competitor Analysis: Conduct competitive analysis to bеnсhmаrk our performance against industry peers, identify emerging trends, and capitalize on opportunities for growth.
• Data Reporting: Generate regular reports and dashboards to communicate key insights, trends, and performance metrics to stakeholders, including senior management.
• Forecasting and Budgeting: Assist in forecasting traffic and revenue projections, contributing insights to budget planning and allocation decisions.
• Testing and Experimentation: Design and implement A/B tests and multivariate experiments to optimize landing pages, promotional offers, and marketing campaigns.
• Adherence to Regulatory Compliance: Ensure all traffic acquisition activities comply with relevant regulatory requirements and industry standards.
• Stay Updated: Keep abreast of industry trends, best practices, and technological advancements in traffic analysis and digital marketing.
  

Your Profile:

• Proven experience 2 years and more as a traffic analyst or in a similar role,
• Experience within the iGaming industry is a MUST HAVE
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics), data visualization platforms, and Microsoft Excel/Google Sheets
• Strong analytical skills with the ability to in terpret complex data sets, draw actionable insights, and communicate findings effectively
• Familiarity with performance marketing channels (e.g., PPC, SEO, social media advertising) and their respective metrics
• Experience with A/B testing methodologies, CRO techniques, and statistical analysis tools is desirable
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments
• Detail-oriented, self-motivated, and adaptable to evolving priorities and deadlines
• Knowledge of online gambling industry

We offer:

• Working with gambling industry experts;
• Competitive salary in $,and package of benefits (annual leave 21 days, paid sick leave etc)
• Fully remote - work from any country
• Opportunity to work in an international and multinational environment
• Professional training and development
• Opportunity to work with the team of professionals

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