Senior Consumer & Shopper Insights Manager

Компания "AB InBev Efes"

Responsibility:

• Be a strategic partner for stakeholders: understand business needs, define how data answers the questions and contribute to Company’s strategic business plan
• Own market overview process: market trends and drivers for growth, cross-category insights
• Lead and contribute to development/ optimization of tracking tools (both market and consumer i.e Nielsen, Scan panel, BHT)
• Generate insights based on complex approach using several sources of information, storytelling
• Optimize and improve delivery of analytics based on tools available (i.e set-up of dashboards/presentations answering business needs)
• Active interaction with Brand/Trade marketing teams and leadership of adhoc consumer research projects:
  • Lead projects from brief finalization to results activation
  • Be able to operate with various research methodologies, eager to explore new and chose most appropriate for task solving
• Agencies management: ensure strong and accountable supplier partnerships

Qualifications:

• Excellent analytical skills and strategic thinking
• Efficient communicator and negotiator, ability to stand her’s/he’s ground
• Knowledge of Nielsen RI (especially understanding metrics and limits, ways of analyses) and MS Office (Excel, ppt)
• Knowledge of key market research methodologies
• Results oriented
• Flexibility and ability to work under challenging environment

What we offer:

• Working for the market leader that produces and sells famous iconic brands
• Being part of the talented team, friendly working environment and unlimited career opportunities
• Learning & development programs
• Getting competitive compensation and bonuses with annual increase
• Voluntary medical insurance, life and accident insurance, possibiliy of relatives' insurance
• Wellbeing programs for employees and their families
• Opportunity of free complex medical check ups
• Additional leave days and financial assistance
• Lunch allowances
• Extended assistance program for both parents during pregnancy and birth period
• Opportunity of hybrid work pattern

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