Senior Brand Manager (Oral Healthcare)

Компания "GlaxoSmithKline Consumer Healthcare"

Senior Brand Manager is responsible for the formulation and excellent execution of a comprehensive marketing strategy, strategic and activation brand plans and all initiatives with objective to deliver agreed annual targets.

That includes:

- Brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery.

- Excellent execution of all initiatives within agreed budget not only according to agreed strategy/brand plan but initiated during the year and agreed with functional manager.

- Responsible for executing against the global strategy to deliver applicable end to end marketing initiatives that when executed along the path to purchase drive business financial and share growth.

- Strong cross functional collaboration within the category - media team, company departments (sales, finance, trade marketing, planning, purchasing, etc.), local top management, regional headquarters)

- Contributing to annual planning, identifying key projects for the calendar of marketing activities, changing assortment, pricing, media planning, budgeting.

- Proactive project leadership and project management.

Operational Excellence

• Development and implementation of the brand strategies, brand plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.)
• Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast.
• Drive consumer understanding and insights to strengthen brand(s) communication.
• Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
• Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.
• Liaison with external agencies, different company departments, global teams.
• Effective project leadership and project management. Proactive participation in cross-functional project teamwork.
• Ensure full compliancy with the country and company legislation and regulation requirement.
• Budget Management
• Manage the process of package development / changing.
• Manage the process of new product launching.

Requirements:

• Minimum 4 years of relevant marketing experience;
• needs to demonstrate cross functional expertise and capability to thrive in a highly complex and matrix environment:
• proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase;
• proven expertise managing and motivating outside agencies and vendors;
• excellent communication skills in English and Russian (verbal and writing);
• Proficient user of Excel and PowerPoint
• good business/marketing acumen and analytical skills;
• ability to work with big data
• financial acumen at senior brand manager level;
• excellent presentation skills;
• good time management and capability to handle set of complex projects at the same time
• independent thinking;
• action oriented;
• organized;
• energetic and passionate about their brands/ projects

What we can offer:

• Competitive salary;
• Medical insurance, life insurance;
• Meal allowance;
• Mobile compensation;
• Hybrid work schedule;
• Internal and external educational courses and trainings;
• Professional and career development opportunities (locally as well as worldwide).

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