PR and Marketing Manager
16 Декабря 2024
Город:
Москва
Занятость:
Полная занятость
Компания "Swissotel Красные Холмы"
With us you will:
- join flagship Swissôtel brand in Moscow (international ACCOR chain still represented in Russia)
- And last but not least…get Accor employee benefits according internal ALL Heartists program
- get competitive salary
- have a real opportunity for professional and career growth
- walk only 5 minutes from metro stations in center located hotel
- be lucky to work in comfortable office with windows in most experienced & friendly team
- eat tasty and fresh meal in our comfortable SwissBistro
- get extended medical insurance
- take well deserved annual paid leave
And we will register you with accordance to all Labor and rules of the Russian Federation
- Full scope of Marketing and PR activities and hotel support form marketing prospective, following marketing plan and ACCOR Brand standards
- Development and implementation of the annual marketing plan/strategy
- Initiate and lead the hotel activities in order to promote the main hotel USP’s / positioning all hotel services for the target audience
- Develop and implement the SMM and SEM strategy for the property (and outlets)
- Maximizes PR and external promotion of the hotel via social media platforms
- Write and distribute all press releases for property events, promotions, and outlets
- Content management
- Media positioning
- Manage photoshootings for seasonal promotions collateral and public relations purposes (for F&B advertising)
- Managing filming, advertising and other videoshooting requests
- Develop and execute promotions campaign for rooms and conferences plus F&B, through relevant digital and social media channels
- Maintain a comprehensive list of local media contracts (also with bloggers)
- Verifies all collateral in accordance with Accor Brand book and standard guidelines
- Identify trends and insights, and optimize spend and performance based on the insights
- Designs leaflets and brochures both in and digital to support S&M activities
- Together with DOSM organizing internal clients events (main responsible person)
- Coordinates special local marketing activities
- Contacts with ASO regarding regional marketing campaigns
- Maintains accurate marketing statistics and accounting records. Analysis of the effectiveness of the projects
- Together with eCommerce Director maintains hotel web page in connection with 3rd party providers, OTAs, social platforms
- Selecting and working with specialized agencies on videos, photography, 3d tours, collaterals
- Analysis of Competitors’ activities and benchmarking
If you are looking for the role to improve your experience and have qualifications such as…:
- Higher professional education and at least 3 years of relevant experience in the similar position in other international Hotel chains (Preference will be given to candidates with hotel experience)
- Energizing, active and multitasking
- Proactive and action oriented with an attention to details
- Possesses excellent writing skills both in English and in Russian
…you have all the chances to get the perfect match with your dream job vacancy!
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