Marketing manager( Insight Estate )

Компания "Insight Estate"

Context:

We are building a b2b digital platform which will connect agents and developers across the globe to help them sell more. As part of this larger project we launched a new digital real estate agency in Phuket, Thailand. Agency is not only a standalone business generating cash, but also serves as a testing ground for our ideas, hypotheses and digital products.

We are looking for a marketing generalist who can wear many hats and manage various marketing initiatives. At first it’s more on a tactical side and about rolling up your sleeves: we need to start selling thus require landings, leads, sales materials, automated pipeline etc. Eventually it will evolve into a more strategic role of brand building, partnerships, strategy across different marketing streams.

#1 task

Help us kick-start selling to customers (mainly about leads and their nurturing together with sales team)

Key Responsibilities

• Collaborate with agency leadership to create and implement the overall marketing strategy

• Identify target audiences and tailor messaging to specific markets and needs

• Be a source of ideas, hypothesis and experiments

• Cooperate with sales and business development teams in order to boost lead generation, conversions and overall customer experience

• Plan, manage, and execute multi-channel marketing campaigns

  • Develop and manage SMM content

  • Oversee SEO and Website management

  • Establish, analyze and optimize marketing pipeline

  • Kickstart CRM activities

• Coordinate with external agencies or freelancers for specialized tasks (e.g., paid ads, graphic design)

• Monitor marketing budgets and ensure effective allocation of resources to maximize ROI

Qualifications:

• 3+ years of experience in a broad marketing role, ideally within real estate, tech, or investment sectors. Knowledge of Thailand real estate market is a plus

• Proven ability to manage end-to-end marketing projects and campaigns

• Strong understanding of digital marketing channels (SEO, social media, email, paid ads)

• Hands-on experience with content creation, analytics, and reporting

• Excellent organizational skills, with the ability to juggle multiple projects

• Ability to work independently, make decisions, and handle a mix of strategy and execution

• Willingness to get hands dirty and take on a variety of tasks in a fast-paced environment

What you’ll gain by working with us:

• An opportunity to shape the future of real estate in Southeast Asia, with ambitions to scale globally
• Work alongside a team of top-tier professionals
• Accelerate your career growth with a company on track to becoming a unicorn
• Access to cutting-edge technologies and a chance to redefine industry standards
• Play a key role in transforming the market, driving transparency and professionalis

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