Marketing manager

Компания "FURLA"

Mission of the position: responsibilities include the support on the implementation of specific Trade & Retail marketing programs, PR actions and Digital activities with the objective of enriching the brand values and driving sales.

KEY ACCOUNTABILITIES:

• Ensure 360° marketing programs are implemented in the Region balancing between Global HQ calendar and guidelines and local necessities;
• Responsible for all round Marketing fields, PR, Advertising, Corporate Communications, Retail Marketing, Digital Marketing;
• Assist and coordinate programs implementation through all kind of sales channels: retailers, wholesalers and marketplaces, according to Marketing plans
• Managing cooperation with external agencies;
• Assist with the management of the Marketing Calendar to facilitate communication within departments;
• Build relationships with the rest of global Marketing teams, other departments and business partners (including wholesale & franchising);
• Analyses of effectiveness marketing programs and activities;
• Management of Marketing budget and accountability tracking;

KEY REQUIREMENTS:

• Excellent and efficient writing and oral communication skills in English and Russian;
• Undergraduate degree holder in Communications/ Marketing or equivalent;
• Minimum 3 years of solid experience in communication, event management, retail marketing and promotion in leading retail brands (fashion / beauty / lifestyle);
• Good 360° experience as a Marketing professional with good business acumen;
• Understanding the specifics of production (from printed materials to complex Pop-Up and storefront designs);
• Experience and understanding of Trade Marketing, Media (OOH, PRINT), Influence Marketing, Digital Marketing, Affiliate Marketing, and Art Direction;
• Project management skills;
• Experience analyzing and identifying trends to plan against results.

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