Marketing and Communications Manager

Компания "Хаб Шиппинг"

Due to the business growth we are looking for Marketing and Communications Manager to join our team. This is a new role in our company. You will need to start working on your own and together with us to form marketing team from scratch (up to 3-4 people).

Main tasks and responsibilities:

• Design and implement a global marketing and communications strategy aligned with the customers’ overall goals;
• Identify trends in shipping and logistics market, customer needs, and competitive landscape to drive positioning and differentiation strategies;
• Manage and oversee both internal and external communication channels, including press releases, newsletters, and company announcements;
• Manage and enhance the customers’ brand identities, ensuring consistent messaging across all touchpoints;
• Oversee the creation of impactful content and marketing collateral, including digital assets, brochures, presentations, and promotional materials;
• Implement brand guidelines to maintain a cohesive visual and verbal identity across all communications;
• Oversee digital marketing initiatives, including SEO, SEM, email marketing, social media, and website management;
• Drive digital transformation initiatives within the marketing department, using analytics and CRM tools to measure campaign effectiveness and optimize performance;
• Lead customer engagement initiatives to build strong relationships with clients, fostering loyalty and advocacy;
• Build and maintain strong relationships with international media outlets, industry publications, and journalists to enhance brand visibility;
• Develop press materials, including press releases, media kits, and Q&A documents, to effectively communicate customer news and updates;
• Develop and manage crisis communication plans to prepare for and respond to potential reputational issues;
• Conduct regular market analysis to assess competitive positioning, market share, commodities import and export volumes, and trends in the shipping and logistics industry;
• Collaborate closely with the commercial, sales, operations, and trade teams to align marketing efforts with business objectives;
• Manage external agencies and vendors, ensuring quality and cost-efficiency in all outsourced marketing and communication activities;
• Develop and manage the marketing and communications budget, tracking expenses and ensuring a return on investment across campaigns;
• Form, lead, mentor, and manage the marketing and communications team to achieve organizational goals and objectives.

Background and experience

• 10+ years in marketing, with at least 5 years in management role within the shipping and logistics industry;
• English level - advanced (reguar cooperation with HQ);
• Strong interpersonal skills to foster teamwork and cooperation within the team and across departments;
• Capability to make sound decisions under pressure and ensure team alignment with organizational objectives;
• Ability to articulate expectations clearly and provide constructive feedback to drive performance.

We offer:

• Competitive salary level;
• Employment in accordance with the Labor Code of the Russian Federation;
• Hybrid work mode;
• Voluntary medical Insurance and life insurance after successful completion of the probationary period (3 months);
• Mobile communication compensation;
• Additional vacation days;
• Work in an international company in a team of strong professionals.

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