Head of Monetization Projects( Ostrovok.ru )

Компания "Ostrovok.ru"

Ostrovok.ru is a travel-tech company that creates platforms for online booking of hotels, air tickets and other services for individual travelers, corporate clients and travel agencies globally.

Our brands: Ostrovok.ru, B2B.Ostrovok.ru, Ostrovok.ru Teaming. We develop projects both in Russia and abroad.We are looking for a Head of Monetization Projects to join our Marketing Department. The ideal candidate for us would have Presentation skills, an Analytical mind, Critical and Strategic thinking.

What you will do:

• Developing and implementing overall advertising monetization strategies to drive indirect revenue growth for ETG brands;
• Analyzing data and market trends to make informed decisions on ad placements, pricing models, and targeting strategies;
• Driving innovation in advertising monetization by exploring new technologies, formats, and platforms;
• Establishing and nurturing relationships with key advertising partners, negotiating terms and deals to maximize monetization opportunities;
• Collaborating with other senior leaders to align advertising monetization efforts with broader business objectives;
• Monitoring industry developments and regulatory changes to ensure compliance and mitigate risks;
• Working with advertising tools such as Google Ad Manager and Yandex AdFox;
• Managing market and competitors’ research, identifying potential growth points;
• Project management, coordination of preparation and launch of marketing campaigns for clients, interaction with internal and external teams.

What we expect from you:

• Proven experience in advertising monetization, preferably in a leadership role within the digital advertising industry;
• Strong understanding of advertising technologies, platforms, and trends;
• Demonstrated track record of developing successful advertising monetization strategies and driving revenue growth;
• Excellent analytical skills for interpreting data and market insights;
• Strong leadership and team management capabilities, with experience in leading and developing teams;
• Excellent communication and negotiation skills for building and maintaining relationships with advertising partners and stakeholders;
• Knowledge of advertising regulations and compliance requirements;
• Deep understanding of the principles of internet marketing and basic metrics (CTR, CPM, etc.);
• Skills in Google Ad Manager and/or Yandex AdFox, as well as knowledge of SQL or a desire to learn;
• Experience in an advertising agency would be a big plus;
• The level of English proficiency is not lower than Advanced (C1).

We offer you:

• Remote work format;
• Flexible timetable — we don’t require you to be online at 09:00 sharp. You can start work at a time that suits you;
• Interesting and ambitious tasks that will take you to the next professional level;
• Learning: seminars, trainings and conferences;
• Voluntary health insurance;
• Corporate English, as well as discounts for Skyeng;
• Corporate discounts on hotels and other services;
• Young and active team of super professionals.

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