Head of Media( AB InBev Efes )

Компания "AB InBev Efes"

Main accountabilities:

• Responsible for the strategic development and execution of the annual media plans for all brands;
• Lead the media team in Russia to partner with brand, sales, insights, & innovation teams to develop best-in-class campaigns;
• Review media performance and consolidate into a clear set of learnings for application in Russia;
• Develop the strategy for 1- & 3-year plans that push the envelope and evolve the way in which our brands connect with consumers;
• Close partnership with Procurement to ensure commercial delivery of our media partnership in terms of both cost and quality of media;
• Manage the media budget to plan with transparency and excellent financial control;
• Working closely with Finance to provide recommendations on media budget allocations across the portfolio, aligned to 1YP strategy;
• Regular attendance at Execs and other leadership meetings leading key connections discussions and influencing senior stakeholders;
• Lead the management of the media agency teams to ensure media quality & value is being maintained, that our media strategy and capability is aligned for future growth, and that our Test & Learn agenda is delivered.

Requirements:

• 5+ years’ experience in media planning, strategy, & execution, client-side or agency-side;
• experience with digital marketing & media planning;
• Excellent communication and influencing skills required;
• Must demonstrate analytical and strategic thinking;
• Proven to deliver challenging results, demonstrate project management and shоwcritical thinking;
• Ability to influence cross-functional initiatives and the capability to persuade and influence to achieve challenging results;
• Clear track-record of simplifying complex processes, staying focused and disciplined.
• Acting as an owner;
• Take leadership on own personal development.

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