Group Head Social Media UA (TikTok & Snapchat)

24 Ноября 2024

Рзянин Григорий Владимирович

Город:

Москва

Занятость:

Полная занятость

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Компания "Рзянин Григорий Владимирович"

Your missions will be the following:

● Develop and implement scalable user acquisition strategies across Snapchat and TikTok

for diverse industries, including fintech, mobile apps, and gaming.

● Lead and mentor a team of User Acquisition Managers specializing in Snapchat and TikTok.

● Manage team performance by setting and overseeing individual KPIs, allocating

resources effectively and fostering skill development within the team.

● Monitor and support team efforts in managing key performance metrics (CPI, CAC, ROAS, retention rates).

● Provide expert guidance and innovative solutions to tackle complex UA challenges effectively.

● Build and maintain strong, strategic relationships with Snapchat and TikTok

representatives.

● Stay ahead of industry trends by conducting in-depth competitive analysis and market research.

● Drive thought leadership and expertise in Snapchat and TikTok advertising within the company.

● Guide the evolution and improvement of the company’s social media advertising products and consulting services.

● Collaborate with senior stakeholders to ensure UA initiatives align with overarching business objectives.

Requirements:

● At least 4-5 years of experience in User Acquisition (UA), with proven success managing campaigns on Snapchat and TikTok.

● Team management experience

● Proven expertise with Snapchat's advertising platform.

● Prior experience working in the fintech, apps&games industry, preferably with utilities - familiarity with trends, user behavior, and industry-specific metrics and KPIs.

● Strong analytical skills with proficiency using UA analytical tools and techniques to measure campaign performance and optimize strategies.

● Hands-on experience with MMPs such as Appsflyer and Adjust; experience with other MMPs and Firebase is a plus.

● A data-driven mindset, with the ability to generate insights, leverage data and metrics to create actionable plans, optimize campaigns, and drive results.

● Ability to take initiative, work independently, and drive projects forward - with a proven track record of achieving goals, and meeting timelines in a dynamic and fast-paced environment.

● Knowledge of Monetization strategies is nice to have.

● B2+ English.

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