Digital Manager (MCM, OCM)

Компания "TEVA"

Purpose:

Leading the development of omni-channel and digital communications for customers (HCPs) in order to ensure long-run brand awareness, sales growth and high distribution level of Teva products in Russian pharmaceutical market.

Responsibilities:

• Sales volume, market share and profitability whilst securing the investments;
• Implementation of Promo Digital Plan for Customers incl. MCM, OCM campaigns, On-line webinars, on-line tests, interactive presentations, and others;
• Coordination and control of all digital materials’ availability in line with brand cycle and customer needs
• Regular integration with Field Force on proper usage of materials for remoted and hybrid calls,
• Development of recommendations for CVP (brand marketing) on course correction re. digital materials (CLM, Approved emails, response rate, reading up to the end, SF and Customer qualitative feedbacks)
• Development of tailor-made offers for Customers in line with their typologies
• Leading the digital activities for Customers’ professional social networks, interaction with the service vendors

Requirements:

• University degree (Medical, Pharmaceutical, Economics, Management, Marketing is a plus);
• 3+ years experience in sales, trade marketing and/or digital functions in a top pharmaceutical company (previous experience in digital is an advantage);
• Strong understanding of Russian pharmaceutical customers with focus on Pharmacists and HCPs;
• Knowledge of industry-specific codes of practice or conduct, advertising codes, regulatory directives and guidelines, including legal regulations and AIPM;
• Successful experience of introduction and implementation of new omni-channel / digital practices in a pharmaceutical company;
• Strong organizational, analytical and project management skills
• High level of leadership, collaboration, client focus and innovation
• Advanced user of MS Office programs
• English – Intermediate level

• Permanent position
• Corporate car or car allowance
• Meal allowance
• Health insurance
• Life insurance

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