Differentiation Revenue Strategy Manager / Менеджер по дифференциации ассортимента

Компания "PepsiCo"

Key Tasks:

• Develop/ refresh current principles for portfolio differentiation taking into account shopper profile and needs, customer strategy and monitoring principles to ensure price stability on the market (to secure customer margin)
• Develop portfolio solutions for each PO1 category which are in line with principles, ensure market competitiveness and contribute to PEP SOM ambition across channels
• Long-term vision (3 years +): several scenarios
• Short-term (1 year): several scenarios
  • Constantly monitor categories environment across channels and adjust solutions if needed
  • Observe how other brands across FMCG industry approach differentiation, leverage best practice if applicable
  • Partner with marketing & Perfect Store to ensure differentiation solutions are in line with the strategy
  • Support sales team “selling” differentiated portfolio to customers (selling story, participate in negotiations)
• Set up internal cross functional process:
  • To align on differentiated solutions with customer team leaders/ PS/ Marketing /SC
  • To land differentiated portfolio in key channels on time
• Identify Mix ‘Drags & Drivers’ within the differentiation portfolio and provide clear recommendations on the most optimal commercial strategy and gameplan to drive PepsiCo Mix and customer profitability
• Act as a center of Differentiation excellence for the organization
• Be ready to address challenges / rejections both internally and externally (with customer)
• Provide strategic guidance on key directions in differentiation
• Take responsibility for creating new processes to land differentiated portfolio
• Share Commercial and more competitive market perspective to build altogether with Sales Teams effective portoflio

Ideal candidate should have:

• Minimum +5 years experience preferably from top tier consulting or within a top FMCG player preferably within beverages/foods
• Recent cross functional capabilities: Commercial, NRM, Business Development, Finance, Insights, Marketing and Innovation etc.
• Strong in Category, Portfolio and Revenue Management analyses
• In depth understanding of the RU retail environment
• Analytically strong with ability to sort through multiple data sources
• Strong persuasion and influencing skills – cross-functional and at Senior leadership team level
• Flawless oral and written presentation skills
• Strong leadership and change management skills
• Ability and the desire to redesign processes and systems to create more efficiencies within the team
• Self starter with ability to make decisions and act autonomously
• Influencing without direct authority
• Experienced user of Excel and PowerPoint - must
• Excellent time and project management skills
• Ability to think broadly and objectively to grow the business with a problem solving mindset

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