CRM Manager( ORIFLAME )

Компания "ORIFLAME"

Oriflame Cosmetics Russia is glad to announce a new vacancy in Moscow office - CRM manager.

RESPONSIBILITIES:

• Developing, implementing and advancing the omnichannel CRM strategy;
• Manage and oversee all CRM and email marketing related activities;
• Partner across Marketing, Sales, IT and Customer service teams for key strategic inputs such as channel activation, predictive modeling and performance reporting;
• Establish and measure regional CRM goals, work across regions to identify and share best practices resulting;
• Management of program budgets and achievement of customer revenue targets, identification of opportunities to further drive revenue through customer campaigns and improve marketing efficiencies;
• Lead CRM and email marketing partner, identifying process opportunities and improvements to current ways of working;
• Create CRM roadmap to anticipate future needs for CRM’s continued evolution – people, process, technology;
• Managing projects of automatization and personalization in emailing;
• Leading process of email marketing tools integration;
• Analysis of competitors email marketing activities, benchmarking;
• Analysis of customer database, searching for growth points;
• Emailing concept and design management, setting goals to designers, copywriters and developers for newsletters, landing pages, special projects;
• Database management, segmentation;
• Chainmail management, sending management, deliverability management;
• Vendor management;
• Preparation of reports and presentations to management.

Reporting to Marketing Communication & ECOM Manager, Commercial Marketing

REQUIREMENTS:

• 3+ years first-hand experience in implementing a successful CRM strategy (workflows/customer journeys planning, marketing automation, etc);
• Fluent in written and spoken English;
• Strong knowledge of how to use top-tier e-mail / marketing automation service providers in a country/region. User experience in Mindbox, Power BI is a must;
• Experience with setting up e-mail A/B tests;
• Experience with CRM reporting;
• Working knowledge of HTML is an advantage.

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