B2B Community Manager (IT / Cybersecurity)

Компания "Positive Technologies"

We are looking for an experienced B2B Community Manager to build, grow, and activate a professional community around our IT and cybersecurity solutions. This role focuses on engaging decision-makers, practitioners, partners, and industry experts through online and offline initiatives, creating a trusted space for knowledge sharing, collaboration, and long-term relationships.

You will own the community strategy end-to-end—from defining goals and programs to execution, measurement, and continuous improvement.

Key Responsibilities

Community Strategy & Growth
- Design and execute a B2B community strategy aligned with business goals (brand awareness, thought leadership, demand generation, retention).
- Build and scale communities of IT professionals, cybersecurity leaders, partners, and customers.
- Define community structure, engagement models, and success metrics.

Engagement & Content
- Plan and run ongoing community programs: discussions, AMAs, webinars, roundtables, events, and peer-to-peer initiatives.
- Collaborate with internal teams (marketing, product, sales, security experts) to deliver high-value technical and business content.

Events & Partnerships
- Work with partners, speakers, and industry influencers to co-create community activities.
- Represent the company in relevant IT and cybersecurity ecosystems.

Community Operations & Insights
- Manage community platforms (Slack, Discord, LinkedIn Groups, forums, or proprietary tools).
- Track engagement, growth, and impact using qualitative and quantitative metrics.
- Gather community insights and feedback to inform marketing, product, and go-to-market strategies.

Cross-Functional Collaboration
- Align community initiatives with marketing campaigns, sponsorships, and thought leadership efforts.
- Support sales and customer teams by enabling community-led advocacy and referrals.
- Act as the voice of the community internally.

Requirements
- 3+ years of experience building and managing B2B communities, ideally in IT, cybersecurity, SaaS, or enterprise technology.
- Proven experience engaging technical and business audiences (CISOs, IT managers, security engineers, partners).
- Hands-on experience running professional communities, not just social media accounts.

Skills & Knowledge
- Strong understanding of B2B marketing and community-led growth.
- Familiarity with IT security / cybersecurity concepts (or ability to learn quickly).
- Excellent communication skills (written and verbal).
- Ability to plan, execute, and measure community programs independently.
- Experience with community tools and platforms (e.g., Slack, LinkedIn, forums, CRM/marketing tools).

Personal Attributes
- Proactive, organized, and comfortable owning projects end-to-end.
- Empathetic listener who can build trust with senior professionals.
- Strategic thinker with a hands-on execution mindset.
- Comfortable working cross-functionally and with external partners.

Nice to Have
- Experience working with cybersecurity vendors or IT security communities.
- Experience organizing industry conferences or large-scale B2B events.
- Data-driven mindset with experience reporting community impact to leadership.
- Background in content creation or thought leadership programs.

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