Директор по маркетингу

1. Ruukki external and internal communication strategies development in Russia, Kazakhstan, Belarus.
2. Development and approval of consolidated marketing budget and plan for Russia for three operating divisions - Construction, Metals, Engineering
3. Member of Marketing Board in headquarters in Helsinki.
4. Member of Management Team in Russia.
5. Working in international matrix - administrative manager in Russia, functional manager in Finland, internal customers in 3 divisions and three countries.
6. Brand Integration plan development, approval and implementation. Managing brand integration after acquisition of Ventall - Russian leading steel construction producer. Brand integration was completed successfully in 2007.
7. ATL activities – printed and OOH media campaign. Media planning and evaluation. Initiation of image building ad campaign. Working with agencies.
8. Maintenance of Internet site as a comprehensive tool for communication and co-operation with target customers and consumers.
9. BTL activities – construction/metals exhibitions, POSM/printed materials and branded incentives development and production. Working with agencies.
10. Public Relations activities. Publicity campaign. Working with agencies.
11. Internal communication campaign. Working with agencies.
12. Marketing Finance – marketing budgeting and budget implementation monitoring.
13. Market research - competitors intelligence, pricing monitoring and monitoring of potential investment projects in target segments.
14. Close co-operation with sales of two divisions in Russian, Belarus and Kazakhstan offices and in Russian regions. Sales Book development. Trainings for Sales. Mutual strategical and tactical planning with Sales. Development, deployment and maintenance of CRM system SalesForce.com.
15. Launch of steel buildings for agricultural sector, special steels Raex and Optim and Finnera roofing tiles.
16. Increase of Ruukki's brand awareness from less than 5% in 2006 to 45% in 2009.
17. Five subordinates – Marketing Manager Steels, Marketing Manager Construction, Digital Marketing Manager, Marketing Specialist, graphical designer.

1.    ROCKWOOL Russia Marketing Plan development.
2.    Establishment of market research and competitors’ intelligence in Sales & Marketing department. Initiation of Ad Hoc thermo-insulation market research. Working with agencies.
3.    Responsible for product development from marketing point of view. Liaison with production department in terms of product quality and product development.
4.    ATL activities – construction exhibitions, printed media campaign. Exhibitions and press activity recommendation development. Media planning and evaluation. Initiation of image building ad campaign. Working with agencies.
5.    Maintenance and further development of Internet site as a comprehensive tool for communication and co-operation with target customers and consumers. B2B solutions development.
6.    BTL activities – POSM/printed materials and branded incentives development and production. Working with agencies.
7.    Sales Development activities – BTL support for sales representatives. Educational seminars for the target audiences. Sales development activities in five drive segments. Entering new export market (ex-USSR country).
8.    New business development. New facade thermal insulation system has been developed, pre-launched in the test region and then launched in focus region.
9.    Public Relations activities. Publicity campaign. Lobbying ROCKWOOL interests in regulatory and state authorities. Internal PR support.
10.           Marketing Finance – pricing policy, marketing and sales budgeting. Budget implementation monitoring.
11.           Trainings development activities (within Sales & Marketing department).
12.           Nine subordinates – advertising manager, advertising & PR assistant, marketing assistant, BTL dispatcher, product development manager, technical specialist, training development manager and two segment specialists.

1.    HORECA database maintenance. Retail Census. Introduction of static and dynamic customer cards.
2.    HORECA outlets classification. Initiation of HORECA Segmentation Study in 2001 in order to classify outlets by strategic brands’ target audience.
3.    Development of the most effective special HORECA channel team structure.
4.    Tracking and analysis of market parameters (Market Share, Volume Weighted & Numeric Distribution, etc) in different cities, channels and sub-channels.
5.    Development of marketing activities in Distribution, Trade Marketing and Retail Media outlets. Cycle Instructions for Trade Marketing Representatives and Area Managers. Development of Trade Plans and Activity Recommendations. Initiation and development of HORECA DSD project.
6.    Development of merchandising materials. HORECA Pack Presenters were developed and they are ready for production.
7.    Evaluation of marketing activities in HORECA.
8.    Development of BAT Russia HORECA Strategy 2001.

1.    Tracking and analysis of brand parameters (market share, weighted & numerical distribution, regular & side brand share, advertising & brand awareness, trial, purchase, brand health indicators) in different cities.
2.    Preparation, conducting and evaluation of qualitative and quantitative market research results (Consumer Product Test, Simulated Test Market and Focus Groups). Working with market research agencies (Comkon, МАSМI).
3.    Taking part in ATL and BTL visuals’ creation in line with brand copy strategy. Working with ATL (creative) and BTL advertising agency (Grey).
4.    Taking part in Media Planning. Briefing agency and checking OOH and print placement quality. Working with media agency (D’ Arcy).
5.    Development, tracking and evaluation of trade and consumer promotion activities (product sampling, trade promotions by channel and by level). Working with BTL advertising agency (Grey). Liaison with Trade Marketing department.
6.    Product Quality tracking. Liaison with Product Development department.
7.    Taking part in launch of Yava HL with new improved taste in September 1999 and in launch of Yava Gold Lights in February 2000.

1.    Responsible for the whole BAT business in Murmansk region.
2.    Retail Census and database maintenance.
3.    Building and maintenance of strategic brands’ distribution in wholesale and retail.
4.    Working with key wholesalers and key retail accounts.
5.    Merchandising materials placement.
6.    Conducting of Trade Promotions.
7.    Direct Store Delivery project development.