UX/UI PRODUCT DESIGNER

• Led the team of 3 junior UX/UI designers and provided training to them so they can advance their career and make a bigger impact within the company and their respective product areas.
• Supervise competitive analysis and extensive user research to inform product design decisions.
• Improved churn by 18% after conducting user interviews and applying valuable user feedback in the overall product design.
• Create user personas, problem statements, and user stories to focus on core problems and design a product that meets the user needs.
• Design user flows, wireframes, and prototypes for marketplace, product pages, filters and comparison page ensuring a user-friendly and intuitive interface.
Improved team’s velocity by 25% by collaborating with developers and product managers to ensure requirements are met and the user adoption tests are passed successfully.
• Have increased user conversion rate by 40% by conducting A/B testing and identifying the right design solutions.
Create high-fidelity mockups and prototypes to demonstrate design concepts and communicate design solutions to the various stakeholders.
• Develop design guidelines and style guides to ensure design consistency across all pages and features.
Supervise in the idea generation phase of the project while being directly integrated within the various teams meetings to help bring a creative solution to their overall design needs.

• Collaborated with cross-functional teams, including product managers, engineers, and visual designers, to develop and refine user-centered designs.
• Created wireframes, prototypes, and mockups to test and refine designs, and iterated based on user feedback.
• Contributed to the creation of a design library, which served as a centralized resource for design assets, guidelines, and best practices. Assisted with the organization and categorization of design elements, resulting in increased efficiency and consistency across design projects.
• Conducted usability testing to evaluate the effectiveness of design solutions.