Junior Brand Manager / Senior Account Manager

Responsibilities:
Building a strong and constructive relationship with key day to day client
and agency departments
Proposals preparation and presentation of them
Briefs writing and organization of briefing and brainstorms
Leading the current projects
Controlling timelines & budgets
Managing accuracy and timeliness of estimating and invoicing Dealing with problems and working towards a solution
Reports and evaluation preparation

Pall Mall, British American Tobacco,
Client service department - development of brand plan, strategic planning of
brand marketing communication, full creative support of Pall Mall
brand,evaluation of campaigns.
Web-site relaunch 2006-2007.
Pall Mall Super Slims Aromatic launch 2007.
CRM program development 2007
Pall Mall King Size range supported TTL national campaign 2007
Pall Mall Tropic Twist launch 2007
Pall Mall Extra King Size launch 2008
Responsibilities:
Participation in development marketing plans for the next year
Controlling and analyze of marketing research Topline for the each activity
Driving the ongoing strategic direction of the brand
Building a strong and constructive relationship with key day to day client
and agency departments
Proposals preparation and presentation of them
Briefs writing and organization of briefing and brainstorms
Leading the TTL campaigns ( ATL - Metro, Print, Video reals for horeca and
trade), BTL, CRM ) from the moment of brief receiving till the campaign
evaluation
Controlling timelines & budgets
Managing accuracy and timeliness of estimating and invoicing
Dealing with problems and working towards a solution
Reports and evaluation preparation

Black Pencil(ARC Worldwide)/Leo Burnett
Account Manager in February, 2006 (was promoted in February, 2006)
September, 2005 – January, 2006 – was Process Manager
Clients/Projects:
Client: Philip Morris, Full support of 1-2-1 Communications programmes (CRM)
Brand L&M.
National Promotion L&M "World collection -2005" (Organization of
Global pun Russia promotion – Mechanics proposal, SMS, Web-site, Hot Line,
Direct Mail, Follow up of prizes, Set up process, Integration of databases,
analytics, key learnings
L&M Big events (DM) ( Organization of Direct Mail – invitation to events,
response processing of coupons from events pun Russia)
L&M Transglobe clubbing (DM) ( Organization of Direct Mail – invitation to
events, response processing of coupons from events pun Russia)
Competitive Monitoring (Analyze of competitive activities, preparation of
presentation (every 4 months), participation in competitive programmes)

Clients/Projects:
SEB Group:
Tefal Web site 2005 (Creative support of Tefal web-site, special offers and
contests development, games development, Follow up of prizes)
Rowenta Lissima Launch - National consumer promo pun Russia (Web-site development,
organization of final event in “Fabrique” club with 10 winners, contest between
10 winners “ Miss Belissima”, organization of PR support, celebrities’
invitation, model's show, Vladimir Vinokurov's master class, incentives for
winners and celebrities)
SABMiller:
Holsten Autumn 2004 National Consumer Promo ( Promotion pun Russia ( about 25
cities of Russia) , Hot line, off-Trade, on-Trade - Horeca channel,
coordination of Field marketing during the promo, coordination of creative,
castings and trainings for promoters and supervisors, production, prizes,
reporting, logistics)
Miller/Redds Merchandising program in Horeca ( Trade marketing program ( 15
cities of Russia), stimulation of Horeca staff to follow the merchandizing
standards SAB Miller, recommendation of product, POSM availability, creative
development, castings and trainings for promoters and supervisors, production,
coordination of Field Marketing, reporting, logistics)
Corporate Training Presentation for Horeca Staff (Content, design and
preparations to training)
P&G:
Ramstore Laundry Drive Winter 2004 (Consumer Promotion, Brands – Tide, Ariel,
Off-trade, production, creative, placement of materials, reporting)
Ramstore Hit Parade (First independent program, Consumer cross promotion ( 5
wave, 5 months) in Moscow (Ramstore – P&G), Brands - H&S, Pantene,
Shamptu, Blendax, Blend-a-med, Herbal Essence, mechanics development, Off-trade
channel - Ramstore stores, coordination of Promoters working, creative of
promo-form, promo-stand, POSM, prizes, production, logistics, reporting,
analyze of results)
Lebediyansky – Creative development of POSM, 2005
Participation in tenders (mechanics, logistics, budgeting, presentation)