Senior account manager

Responsibilities:
- Full circle projects management. Projects specifics: events, promotions, POSm, creative ideas development. Tough co-operation with creative team and with assigned suppliers.
- Client relations development, including non-standard personal approaches to projects realization, new ideas development and quality improvement
Achievements:
DUNHILL
- Top Leaf launch project management, including creative development and implementation of 5-city event tour, promo in TOP30 cities and POSm
- Core family re-launch project management, including creative development and implementation of 5-city event tour, promo in TOP30 cities and POSm
- 100 years celebration project management, including creative development and implementation of 5-city event tour, promo in TOP30 cities and POSm
- Fine Cut launch project concept development, including launch event and series of events in Moscow and Saint Petersburg, POSm
Vogue
- Black & White launch self-run promotion implementation in TOP30 cities
- Limited Edition Packs from modern female artists support creative development and implementation via self-run promotion in TOP30 cities, sponsorship events support (Mezonin Garden Week) and POSm development
- KINOTARV festival sponsorship creative development and implementation
KENT
- Synergy 1-2-1 promotion development and implementation in TOP30 cities. Promotion involved innovative technologies.
- Winter Promotion development for Moscow region.
- Series of Sponsorship events concept development for DECADANCE Night Club in Saint Petersburg

Responsibilities:
- Sponsorship packages preparation in tough co-operation with production department, including project presentation with sponsorship options calculations.
- Full daily support to Sales department, including weekly sales reports preparation and monthly sales presentations for the board of directors
Achievements:
- Sales presentation for board of directors sufficient quality improvement and upgrade
- 2 client events organization
- New form oа sales reports development and implementation

Responsibilities:
- HoReCa programs, activations and projects development and implementation (full circle) considering channel strategy and specifics and meeting brand objectives and KPIs
- HoReCa POSm development
- HoReCa national budget management
- Regional teams information support, field control and coaching to ensure better company performance in channel
- Annual planning, targets and KPIs setting in terms of channel strategy and objectives
Achievements:
- Multiple self-run promotions realization throughout the entire employment period. Significant programs quality improvement was made. Programs effectiveness raised from average 40-60% to 80-100%
- Summer Project leadership from trade marketing side. Regional coverage increased up to 150%. Consumer program realization with 118% result.
- Online portal development. The portal is accumulating all promo actions with their documents and presentations. The portal contains 2 reporting systems: 1) online field reports 2) Cognos based analytical reporting system. The portal was acknowledged as “HoReCa Russia Best Practice” by the head office.
- New brand launch in HoReCa leadership, including target setting and control. Tough co-operation with Sales team and Brand group.
- New approach to 1-2-1 promotions contact with prestige Target Audience successfully developed and implemented. Program performance is 84%. The approach was acknowledged as “HoReCa Russia Best Practice” by the head office.
- Activations Library project creative development and leadership. The project objective is to create consumer activations meeting specific brands’ objectives in various HoReCa segments.