Head of ECommerce

• Ecommerce strategy development and implementation with key Customers (Ozon, Yandex, Wildberries, Utkonos, eGreocery (X5, Okey, Metro, Magnit, Auchan, VkussVill, ets), Q-Commerce(Yandex.Lavka, Samokat), including DTC, Electro (M.Video & Eldorado, Citilink) and delivery aggregators (Sbermarket).
• Portfolio, promo and price strategy development for all Ecommerce sub-channels
• Tassimo Brand Strategy and management on a national level with federal (M.Video&Eldorado), regional and Ecommerce retailers in collaboration with Bosch, including JBP on a local and global level.
• Russian Post Office – distribution, listings and sales development
• Moccona business management via TC Megapolis (raw materials pricing, trademark license, portfolio development)
• PL management for channels, brand, retailers up to GP/EBIT
• Set up KPIs and analysis of Ecommerce results via Profitero and Nielsen. Tassimo via GFK and Nielsen.
• Cross functional projects (CRM campaigns, Social Media Campaign, SEO, Email marketing, PPC, offline advertising campaigns, ets.)
• Build, engage, develop and lead sales team of 10 employers