Директор по маркетингу / Chief Marketing Officer (Global team)( Kalinka - Realty )

Описание

DARIA D EM ESH IN A CHIE F M ARKETIN G O FF IC ER demeshina.darya@gmail.com +7 926 321 59 75 +971 52 213 57 63 Educatio nMASTER OF ADVERTISINGSta te u niv e rs it y o f m anagem ent | 2 008 - 2 014 E xp erie n ceExp erie nce d m ark e tin g m anager w it h a s tr o n g fo cu s o n perfo rm ance , p osse ssin g a p ro ve n tr a ck r e co rd in c re atin g a nd im ple m entin g e ffe ctiv e m ark e tin g s tr a te gie s acro ss a ll c h annels , b oth o fflin e a nd o nlin e. W it h o ve r 1 4 ye ars o f e xp erie nce , I h ave s u cce ssfu lly d eve lo ped a nd m anaged p ro m otio nal c a m paig ns, w hile a ls o p ro vid in g le aders h ip to c re ativ e te am s o f m ark e tin g p ro fe ssio nals , in clu din g h ig h-le ve l p osit io ns. M y a ppro ach to w ork is c e nte re d o n p rio rit iz in g th e cu sto m er e xp erie nce a nd e nsu rin g th eir s u cce ss. H ow eve r, a s a d edic a te d m ark e te r, I r e co gniz e th e im porta nce o f u phold in g th e b ra nd im ag e a nd a ch ie vin g fin ancia l s u cce ss fo r th e c o m pany, m akin g th ese m y to p prio rit ie s S R C | 2 017 CATEGORY MANAGEMENTM osco w B usin ess s ch ool | 2 014 PLANNING OF MARKETING AND PROMO ACTIVITIES AND CALCULATION OF THEIR EFFECTIVENESS CORE COMPETENCIES Strategic Market Planning Digital marketing Social Media Management Project Management Event Management Market Research Customer relationship management (CRM) Brand building Campaign Management Relationship Building Budget Management S ucce ssfu lly la unch ed th e c o m pany in th e D ubai m ark e t C ontr ib ute d to th e c o m pany's e ntr y in to th e t o p 1 0 in s a le s a m ong s o m e d eve lo pers ; O rg aniz e d a nd c o nducte d s e ve ra l s u cce ssfu l f ie ld e ve nts in o th er c o untr ie s D eve lo ped a nd la unch ed th e b ra nd o f a p ro perty m anagem ent c o m pany R educe d le ad in flo w a nd C PL a ttr it io n b y 1 0 tim es a nd C PO in 5 tim es A uto m ate d m ark e tin g a nd s a le s, im ple m ente d a nd upgra ded C RM s yste m , te le phony C ontr o lle d c u sto m er s e rv ic e , im pro ve d c o nve rs io n ra te to 4 0% C HIE F M ARKETIN G O FFIC ERETAGI REAL ESTATE | MARCH 2023 - PRESENT ACHIE VEM EN TS :D EPU TY C HIE F M ARKETIN G O FFIC ERETAGI REAL ESTATE | JANUARY - MARCH 2023 Deve lo ped a nd im ple m ente d B 2B m ark e tin g s tr a te gy a nd o ve ra ll c o m munic a tio n p la n t h at p ro duce d lo ng-te rm p artn ers M anaged th e c re ativ e d eve lo pm ent fo r a fu ll r a nge o f m ark e tin g d eliv e ra ble s ( d esig n, s h ootin g, v id eo pro ductio n a nd e tc ) D eve lo ped a h olis tic M ark e tin g & P R w it h r e ve nue fo cu s th ro ugh b ra nd p artn ers h ip s, o fflin e & o nlin e co m munic a tio ns P la nned a nd e xe cu te d th e A nnual M ark e tin g S tr a te gy a nd B udgets fo r e ach Y M 's d ark s to re s D eve lo ped r e ports to m easu re a nd e va lu ate p erfo rm ance o f a ll a ctiv a tio ns t h ro ugh K PIs w hile le ve ra gin g cu sto m er in sig ht d ata B uild in g a m ark e tin g te am fr o m 0 ( h ir in g, c re atin g a s tr u ctu re , in tr o ducin g p erfo rm ance in dic a to rs ) C re ate b ra nd Y alla M ark e t fr o m s cra tc h B uilt a nd le d Y alla M ark e t B ra nd & M ark e tin g s tr a te gy in D ubai/ M EN A r e gio n P la nned a nd d eliv e re d m ult i- c h annel m ark e tin g c a m paig ns ( A TL, b ro adca st m edia , s o cia l m edia , e ve nts a nd p ro m otio ns), w hic h s tr e ngth ened th e c o m pany’s b ra nd r e co gnit io n D eve lo ped th e a nnual B 2C d ig it a l s tr a te gy f o r Y alla M ark e t th ro ugh S EO , S EM , P PC , F ace book A ds, G oogle a ds, T ik -to k, S napch at, A SA, T w it te r a ds , w hic h in cre ase d r e ve nue b y 3 1% In cre ase d th e c o m pany’s m ark e t s h are S ourc e d a nd le ve ra ged b ra nd p artn ers h ip s a nd c o m merc ia l o pportu nit ie s w it h p ote ntia l s tr a te gic p artn ers , ve ndors , s u pplie rs a nd a gencie s, w hic h r e su lt e d in in cre ase o f o rd ers b y 2 8% C HIE F M ARKETIN G O FFIC ERYALLAMARKET | 2021- 2023 Led th e m ark e tin g d epartm ent to r e bra nd th e c o m pany in to th e fa sh io n m ark e t b y c u sto m ers r e se arc h , pla nnin g m ark e tin g s tr a te gie s, a nd a ntic ip atin g n eeds o f p ote ntia l u se rs a nd m ark e t n eeds fo r o ptim al busin ess g ro w th D eve lo ped th e a nnual m ark e tin g s tr a te gy fo r O fflin e/e -c o m merc e c h annel, w hic h in cre ase d r e ve nue b y 22% Im ple m ente d d ig it a l s tr a te gie s th ro ugh S EO , S EM , P PC , F ace book A ds, G oogle A dW оrds, Y andex d ir e ct & o th ers w hic h le d to a n in cre ase o f w ebsit e tr a ffic b y 2 7% C RM : in it ia tio n a nd le adin g C RM -p ro je cts , r e sp onsib le a nd d riv e s tr a te gic C RM K PI, w hic h in cre ase d base o f lo ya l c u sto m ers b y 2 8% a nd s a le s fr o m th em b y 3 1% S M M: m anage o f c o nte nt d eve lo pm ent, w ork w it h g ro ups, b lo ggers , s p ecia l o nlin e p ro m o in S M M, w hic h b ro ught a g ro w th o f fo llo w ers b y 2 2% a nd E R g ro w th b y 2 5% P R -p ro m o o f th e b ra nd: p re para tio n o f a nnual P R -p la n, w ork w it h b lo ggers , s p ecia l e ve nts , w ork w it h jo urn alis ts H EA D O F M ARKETIN G TOM TAILOR 2018-2021 (fashion retail chain) Lead th e d eve lo pm ent a nd e xe cu tio n o f h ig hly e ffe ctiv e m ark e tin g s tr a te gie s t o d riv e p ro duct a doptio n and g ro w th ( o fflin e & o nlin e) C onduct e xte nsiv e m ark e t r e se arc h a nd a naly sis to id entif y a nd c a pit a liz e o n m ark e t o pportu nit ie s, cu sto m er n eeds, a nd th e c o m petit iv e la ndsc a pe. D eve lo p h ig hly c o m pellin g a nd e ngagin g p ro d uct m essa gin g a nd p osit io nin g th at e ffe ctiv e ly r e so nate s w it h ta rg et c u sto m ers a nd d if fe re ntia te s p ro ducts fr o m c o m petit o rs M anage th e e ntir e d ig it a l m ark e tin g p ro ce ss, in clu din g m anagin g c o lla te ra l, w rit in g p re ss r e le ase s, o ve rs e ein g tr a de m ark e tin g C RM , p ro vid in g P R s u pport, p ro m otin g t h e b ra nd, c re atin g a b ra nd b ook, a nd P O SM d esig n M anage a nd le ad a h ig h-p erfo rm in g te am , p ro vid in g o ve rs ig ht a nd g uid ance t o e nsu re m axim um pro ductiv it y a nd e ffe ctiv e ness. C ontin ually o ptim iz e a nd r e fin e m ark e tin g d e partm ent b usin ess p ro ce sse s, in clu din g im pro vin g c ro ss- fu nctio nal te am in te ra ctio ns a nd w ork flo w s. C re ate , c u sto m iz e , e dit a nd m anage w ebsit e c o nte nt in t h e c o m pany's C M S to e ffe ctiv e ly p ro m ote a nd sh ow ca se th e c o m pany's p ro ducts a nd s e rv ic e s. R ESPO NSIB IL IT IE S HEA D O F T R ADE-M ARKETIN G A ND E VEN T D EPA RTM EN TOBI 2013 - 2016 (DYI retail chain) Deve lo ped & L ed M ark e tin g p la n, w hic h in cre ase d r e ve nue b y 3 2% C re ate d & M anaged tr a de-m ark e tin g c a m pa ig ns ( c o upons, d is co unts , B O GO, o ffe r fo r p urc h ase & m any oth ers ) w hic h in cre ase d r e ve nue b y 2 1% O rg aniz e s s tim ula tin g e ve nts in O BI h yp erm ark e ts ( lo ca l a nd fe dera l) :w ork sh ops, p re se nta tio ns, a uto gra ph se ssio ns, s to re o penin gs N egotia te d v e ndor d eals , s p ecia l c o ntr a cts , c ro ss-p ro m o a nd in -s to re a ctiv a tio ns D eve lo ped c o nte nt in lin e w it h th e P R s tr a te gy, p re pare p re ss r e le ase s & c o nduct m edia in te rv ie w s H andle d p ro je cts a nd a dve rtis in g c a m paig ns S elf - m otiv a te d, r e sp onsib le a nd e nth usia stic P osit iv e , o pen-m in ded a nd q uic k le arn er P osse ss e xce lle nt c o m munic a tio n a nd in te rp e rs o nal s kills A bilit y to w ork in dependently a nd a s a n e ffe ctiv e t e am p la ye r A dapta ble to n ew e nvir o nm ent, e quip m ent a nd te ch nolo gy C rit ic a l th in kin g a nd p ro ble m -s o lv in g P ER SO NAL C HARACTE R IS TIC STE C H S K IL LS Appsfly e r A dju st O DO O Redye s R eto ol M ongo P ow er B I R edash F ig m a Asa na S endpuls e M in dbox A m o c rm H EA D O F A DVER TIS IN G & P RPODRYGKA 2016 - 2018 (drogery retail chain) Deve lo ped m ark e tin g p la ns th at fo cu se d o n th e w ays o ur b usin ess w as p ro m ote d, h ow t o in cre ase o ur cu sto m er b ase , h ow to g enera te p ro fit s , a nd w here n ew g ro w th o pportu nit ie s c o uld b e lo ca te d D eve lo ped s tr a te gic m ark e tin g p la n to a ch ie ve S ale s o bje ctiv e s, w hic h in cre ase d o ur c u sto m er b ase b y 23% a nd r e ve nue b y 2 9% B uilt a s tr o ng p osit iv e b ra nd im age th ro ugh v a rio us c h annels ( o fflin e & d ig it a l a ds) S et a nd a ch ie ve d g oals in o ve ra ll r e ve nue g ro w th \ M anage m ark e tin g c o nte nt c re atin g & p ro du ctio n f o r a ll a ds c h annels in clu din g s o cia l m edia , b lo gs, w ebsit e s, S EO , p aid a ds, e tc P R -p ro m o o f th e b ra nd: p re para tio n o f a nnual P R -p la n, w ork w it h b lo ggers , s p ecia l e ve nts , w ork w it h jo urn alis ts , w hic h in cre ase d th e n um ber o f p ublic a tio ns a bout th e b ra nd b y 6 5% O rg aniz a tio n a nd h old in g o f v a rio us e ve nt- e ve nts ( o penin g o f s to re s, c lie nt d ays, s p ecia l p ro je cts ) G oogle A dW оrds F ace book A ds T ik -to k a ds S hapch at a ds T w it te r a ds Y andex d ir e ct a ds M y T arg et A SO Sla ck A lt c ra ft B it r ix 2 4 Liv e dune S M M p la nnin g U nis e nder C anva R in gsta r T w ilio W azzu p S hopif y H ubsp ot Lin ke din a ds T ild a T ele gra m a ds E la m a Sale sfo rs e C allg ear